Rascasse Audience Intelligence

Arts and music Audience in India

A data profile of the people who buy, follow and care about Arts and music in India — modelled from more than twelve digital signal sources. Arts and music has an estimated audience of 47,218,971 people in India.

#4among Lifestyle cluster in India
#4among Topic in India#1in Arts & Culture

The average Arts and music fan in India is 31.7 years old, more male, and lives primarily in Uttar Pradesh.

The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.

Category: Arts & Culture · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Arts and music profile in India.

Audience size
47.2M
in India
Gender
28.5%♀
71.5% male
Age
31.7
average years
Country rank
#12
Topic in India
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arts and music fans

28.5% are female, 71.5% are male, average age 31.7.

Fig. 02

Gender split

28.5%
Female
71.5%
Male
Demographic split for Arts and music audience in India
MetricValue
Female28.5%
Male71.5%
Average age31.7
Estimated audience size47,218,971
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Arts and music audience in India
Age bracketShare%
16-1936%
20-2928%
30-3917%
40-4910%
50+8%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Arts and music audience comes from India.

Worldwide audience distribution share by country for Arts and music
CountryShare
United States19.8%
Japan8.1%
India5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arts and music audience in India is strongest.

Fig. 05

Top regions by affinity

Arts and music fans by region: top regions in India
#RegionReachAffinity×
01Manipur~80K1.43×
02Meghalaya~70K1.41×
03Goa~60K1.21×
04Tripura~80K1.19×
05Himachal Pradesh~200K1.04×
06Chhattisgarh~300K1.00×
07Uttarakhand~200K1.00×
08Jammu and Kashmir~200K0.99×
09Jharkhand~400K0.97×
10Assam~500K0.95×
11Punjab (region)~600K0.94×
12Odisha~500K0.94×
13Haryana~600K0.93×
14Andhra Pradesh~500K0.93×
15Gujarat~1M0.92×
16Rajasthan~1M0.92×
17Bihar~800K0.92×
18Madhya Pradesh~800K0.92×
19Telangana~600K0.92×
20Kerala~600K0.91×
21West Bengal~1.5M0.90×
22Uttar Pradesh~2M0.87×
23Karnataka~1M0.87×
24Tamil Nadu~1M0.87×
25Maharashtra~2M0.84×
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Arts and music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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