Rascasse Audience Intelligence

Consumer electronics Audience in India

A data profile of the people who buy, follow and care about Consumer electronics in India — modelled from more than twelve digital signal sources. Consumer electronics has an estimated audience of 46,632,036 people in India.

#6among Lifestyle cluster in India
#6among Topic in India#1in Technology & Electronics

The average Consumer electronics fan in India is 31.7 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Consumer electronics profile in India.

Audience size
46.6M
in India
Gender
26.8%♀
73.2% male
Age
31.7
average years
Country rank
#14
Topic in India
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Consumer electronics fans

26.8% are female, 73.2% are male, average age 31.7.

Fig. 02

Gender split

26.8%
Female
73.2%
Male
Demographic split for Consumer electronics audience in India
MetricValue
Female26.8%
Male73.2%
Average age31.7
Estimated audience size46,632,036
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Consumer electronics audience in India
Age bracketShare%
16-1936%
20-2929%
30-3917%
40-4910%
50+8%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Consumer electronics audience comes from India.

Worldwide audience distribution share by country for Consumer electronics
CountryShare
United States20.2%
Japan7.0%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Consumer electronics audience in India is strongest.

Fig. 05

Top regions by affinity

Consumer electronics fans by region: top regions in India
#RegionReachAffinity×
01Karnataka~1.5M1.34×
02Sikkim~30K1.31×
03Rajasthan~1.5M1.24×
04Maharashtra~3M1.20×
05Arunachal Pradesh~30K1.14×
06Tamil Nadu~1.5M1.13×
07Mizoram~40K1.12×
08Nagaland~40K1.11×
09Manipur~60K1.05×
10Meghalaya~50K1.04×
11Goa~50K0.99×
12Tripura~60K0.98×
13Himachal Pradesh~200K0.93×
14Telangana~600K0.92×
15Andhra Pradesh~500K0.92×
16Haryana~500K0.91×
17Chhattisgarh~300K0.91×
18Uttarakhand~200K0.91×
19Jammu and Kashmir~200K0.90×
20Jharkhand~400K0.89×
21Kerala~600K0.88×
22Assam~400K0.85×
23Odisha~400K0.83×
24Punjab (region)~500K0.82×
25Gujarat~1M0.77×
26Bihar~700K0.77×
27Madhya Pradesh~700K0.77×
28West Bengal~1M0.71×
29Uttar Pradesh~1.5M0.70×
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Consumer electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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