Consumer electronics Audience in Brazil
Consumer electronics has an estimated audience of 37,455,299 people in Brazil. 57.2% are female, 42.8% are male, average age 39.8. Top regions: São Paulo, Bahia, Ceará.
The average Consumer electronics fan in Brazil is 39.8 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Bahia, Ceará. Demographically, the Consumer electronics audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Consumer electronics fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 39.8 |
| Estimated audience size | 37,455,299 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 6,940,332 | 0.71× |
| Bahia | 1,752,355 | 0.71× |
| Ceará | 1,481,975 | 0.9× |
| Pernambuco | 1,470,974 | 0.86× |
| Minas Gerais | 1,441,330 | 0.37× |
| Rio de Janeiro | 1,412,897 | 0.4× |
| Goiás | 1,402,102 | 0.98× |
| Pará | 1,348,969 | 1.1× |
| Rio Grande do Sul | 1,319,558 | 0.6× |
| Santa Catarina | 1,305,286 | 0.76× |
| Paraíba | 1,275,743 | 1.69× |
| Paraná | 1,196,594 | 0.52× |
| Sergipe | 1,060,480 | 2.72× |
| Rio Grande do Norte | 1,022,809 | 1.64× |
| Mato Grosso do Sul | 836,739 | 1.53× |
| Amazonas | 695,818 | 1.07× |
| Espírito Santo | 675,252 | 0.87× |
| Federal District | 656,001 | 1.05× |
| Piauí | 630,882 | 1.21× |
| Maranhão | 625,536 | 0.67× |
| Mato Grosso | 508,130 | 0.72× |
| Alagoas | 479,303 | 0.88× |
| Rondônia | 444,356 | 1.42× |
| Tocantins | 260,099 | 1.05× |
| Amapá | 153,794 | 1.16× |
| Roraima | 148,143 | 1.4× |
| Acre | None× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.24 |
| Luxury Orientation | PREMIUM | 1.15 |
| Design Affinity | PREMIUM | 1.15 |
| Individualism | JOY | 1.13 |
| Social Media Usage | JOY | 1.13 |
| Need for Security | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.0% |
| India | 5.9% |
See Consumer electronics audiences in other countries
- Consumer electronics — Germany
- Consumer electronics — United States
- Consumer electronics — United Kingdom
- Consumer electronics — France
- Consumer electronics — Italy
- Consumer electronics — Spain
- Consumer electronics — Japan
- Consumer electronics — South Korea
- Consumer electronics — India
- Consumer electronics — Canada
- Consumer electronics — Mexico
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Consumer electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.