Rascasse Audience Intelligence

Consumer electronics Audience in Brazil

A data profile of the people who buy, follow and care about Consumer electronics in Brazil — modelled from more than twelve digital signal sources. Consumer electronics has an estimated audience of 37,455,299 people in Brazil.

#6among Lifestyle cluster in Brazil#7among Topic in Brazil#1in Technology & Electronics

The average Consumer electronics fan in Brazil is 39.8 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Consumer electronics profile in Brazil.

Audience size
37.5M
in Brazil
Gender
57.2%♀
42.8% male
Age
39.8
average years
Country rank
#30
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Consumer electronics fans

57.2% are female, 42.8% are male, average age 39.8.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Consumer electronics audience in Brazil
MetricValue
Female57.2%
Male42.8%
Average age39.8
Estimated audience size37,455,299
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Consumer electronics audience in Brazil
Age bracketShare%
16-1918%
20-2920%
30-3920%
40-4921%
50+21%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Consumer electronics audience comes from Brazil.

Worldwide audience distribution share by country for Consumer electronics
CountryShare
United States20.2%
Japan7.0%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Consumer electronics audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Consumer electronics fans by region: top regions in Brazil
#RegionReachAffinity×
01Sergipe~400K1.11×
02Paraíba~800K1.05×
03Rio Grande do Norte~700K1.04×
04Mato Grosso do Sul~600K1.03×
05Pará~1M1.01×
06Piauí~500K1.01×
07Rondônia~300K1.01×
08Goiás~1.5M1.00×
09Amazonas~700K1.00×
10Federal District~600K1.00×
11Alagoas~500K1.00×
12Tocantins~200K1.00×
13Amapá~100K1.00×
14Roraima~100K1.00×
15Pernambuco~1.5M0.99×
16Ceará~1.5M0.99×
17Maranhão~900K0.99×
18Espírito Santo~800K0.99×
19Mato Grosso~700K0.99×
20Bahia~2.5M0.97×
21Santa Catarina~1.5M0.97×
22Rio Grande do Sul~2M0.96×
23Paraná~2M0.95×
24Minas Gerais~3.5M0.93×
25Rio de Janeiro~3.5M0.93×
26São Paulo~8.5M0.88×
27Acre0.00×
Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Consumer electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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