Consumer electronics Audience in Italy
Consumer electronics has an estimated audience of 36,830,600 people in Italy. 51.1% are female, 48.9% are male, average age 42.4. Top regions: Lombardy, Sicilia, Campania. Top brand affinities: Romanian language, MoneyGram, BMW 1 Series (F20), Digi 24, Libertatea.
The average Consumer electronics fan in Italy is 42.4 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Sicilia, Campania. Top brand affinities include Romanian language, MoneyGram, BMW 1 Series (F20), with strongest over-indexing on Romanian language (1.67× the country average). Demographically, the Consumer electronics audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Consumer electronics fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 42.4 |
| Estimated audience size | 36,830,600 |
Audience persona
The typical Consumer electronics fan in Italy is balanced, around 42.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Romanian language.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 5,490,302 | 0.85× |
| Sicilia | 2,207,129 | 0.69× |
| Campania | 2,069,623 | 0.5× |
| Puglia | 1,960,786 | 0.77× |
| Lazio | 1,719,319 | 0.38× |
| Piedmont | 1,613,966 | 0.59× |
| Emilia-Romagna | 1,583,885 | 0.53× |
| Tuscany | 1,539,417 | 0.63× |
| Veneto | 1,497,627 | 0.51× |
| Calabria | 1,317,316 | 1.17× |
| Liguria | 1,237,500 | 1.35× |
| Sardinia | 1,237,500 | 1.25× |
| Marche | 1,098,788 | 1.43× |
| Abruzzo | 971,550 | 1.63× |
| Trentino-Alto Adige/Südtirol | 834,638 | 1.87× |
| Friuli-Venezia Giulia | 831,600 | 1.55× |
| Umbria | 714,825 | 1.68× |
| Basilicata | 294,227 | 0.87× |
| Molise | 123,693 | 0.71× |
| Aosta Valley | 96,275 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Romanian language | 1.67× | Politics & Society |
| MoneyGram | 1.57× | Business & Career |
| BMW 1 Series (F20) | 1.55× | Cars & Mobility |
| Digi 24 | 2.17× | Movies & TV |
| Libertatea | 2.07× | News |
| Mapei | 1.58× | Home & Garden |
| Bengali language | 1.68× | Politics & Society |
| StirileProTV | 2.1× | Movies & TV |
| Pro TV | 1.75× | Movies & TV |
| Counties of Romania | 1.6× | Politics & Society |
| Fage | 1.58× | Food & Beverages |
| Economic Community of West African States | 1.52× | Politics & Society |
| Adevărul | 1.99× | Business & Career |
| Antena 3 (Spain) | 1.75× | Movies & TV |
| Gut flora | 1.53× | Health |
| RC Lens | 1.71× | Sports |
| Antena 1 (Romania) | 1.9× | Movies & TV |
| Cartoonito | 1.68× | Movies & TV |
| Storm of Love | 1.52× | Movies & TV |
| Moldovans | 1.81× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.51 |
| Extroversion | THRILL | 1.48 |
| Community Orientation | OPEN | 1.29 |
| Mindfulness | BALANCE | 1.11 |
| Family Orientation | CONSERVATISM | 1.11 |
| Luxury Orientation | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.0% |
| India | 5.9% |
See Consumer electronics audiences in other countries
- Consumer electronics — Germany
- Consumer electronics — United States
- Consumer electronics — United Kingdom
- Consumer electronics — France
- Consumer electronics — Spain
- Consumer electronics — Brazil
- Consumer electronics — Japan
- Consumer electronics — South Korea
- Consumer electronics — India
- Consumer electronics — Canada
- Consumer electronics — Mexico
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
Frequently asked questions
How many fans does Consumer electronics have in Italy?
Consumer electronics has an estimated audience of 36,830,600 people in Italy, concentrated in Lombardy and Sicilia.
What is the gender split and age of Consumer electronics fans?
51.1% of Consumer electronics fans are female, 48.9% are male, with an average age of 42.4 years.
Which brands do Consumer electronics fans like most?
Consumer electronics fans show strongest brand affinity for Romanian language (1.67×), MoneyGram (1.57×), and BMW 1 Series (F20) (1.55×) over the country average.
Where do Consumer electronics fans live in Italy?
Consumer electronics fans in Italy are most concentrated in Lombardy (reach 5,490,302), Sicilia (reach 2,207,129), and Campania (reach 2,069,623). These three regions account for the largest share of the active audience.
What other brands do Consumer electronics fans also like?
Beyond Consumer electronics itself, the audience over-indexes on MoneyGram (1.57×), BMW 1 Series (F20) (1.55×), Digi 24 (2.17×), and Libertatea (2.07×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Consumer electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.