A data profile of the people who buy, follow and care about Consumer electronics in Italy — modelled from more than twelve digital signal sources. Consumer electronics has an estimated audience of 36,830,600 people in Italy.
The average Consumer electronics fan in Italy is 42.4 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Romanian language, MoneyGram, Digi 24, with strongest over-indexing on Romanian language (1.67× the country average).
Demographically, the Consumer electronics audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Spirituality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Consumer electronics fan in Italy is balanced, around 42.4 years old, with strong Spirituality tendencies and a notable affinity for Romanian language.
The key figures that characterise the Consumer electronics profile in Italy.
51.1% are female, 48.9% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 42.4 |
| Estimated audience size | 36,830,600 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Consumer electronics audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.0% |
| India | 5.9% |
Where the Consumer electronics audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~800K | 1.09× | |
| 02 | Abruzzo | ~900K | 1.06× | |
| 03 | Friuli-Venezia Giulia | ~700K | 1.05× | |
| 04 | Marche | ~1M | 1.04× | |
| 05 | Umbria | ~600K | 1.04× | |
| 06 | Liguria | ~1M | 1.03× | |
| 07 | Sardinia | ~1M | 1.02× | |
| 08 | Calabria | ~1M | 1.01× | |
| 09 | Basilicata | ~300K | 1.00× | |
| 10 | Molise | ~200K | 1.00× | |
| 11 | Aosta Valley | ~90K | 1.00× | |
| 12 | Puglia | ~2.5M | 0.98× | |
| 13 | Sicilia | ~3M | 0.97× | |
| 14 | Piedmont | ~2.5M | 0.96× | |
| 15 | Tuscany | ~2.5M | 0.96× | |
| 16 | Campania | ~4M | 0.95× | |
| 17 | Emilia-Romagna | ~3M | 0.95× | |
| 18 | Veneto | ~3M | 0.95× | |
| 19 | Lombardy | ~6M | 0.94× | |
| 20 | Lazio | ~4M | 0.92× |
The strongest cross-interests of the Consumer electronics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digi 24 | Movies & TV | 2.17× | ||
| 02 | StirileProTV | Movies & TV | 2.10× | ||
| 03 | Libertatea | News | 2.07× | ||
| 04 | Adevărul | Business & Career | 1.99× | ||
| 05 | Antena 1 (Romania) | Movies & TV | 1.90× | ||
| 06 | Moldovans | Politics & Society | 1.81× | ||
| 07 | Pro TV | Movies & TV | 1.75× | ||
| 08 | Antena 3 (Spain) | Movies & TV | 1.75× | ||
| 09 | RC Lens | Sports | 1.71× | ||
| 10 | Bengali language | Politics & Society | 1.68× | ||
| 11 | Cartoonito | Movies & TV | 1.68× | ||
| 12 | Romanian language | Politics & Society | 1.67× | ||
| 13 | Counties of Romania | Politics & Society | 1.60× | ||
| 14 | Mapei | Home & Garden | 1.58× | ||
| 15 | Fage | Food & Beverages | 1.58× | ||
| 16 | MoneyGram | Business & Career | 1.57× | ||
| 17 | BMW 1 Series (F20) | Cars & Mobility | 1.55× | ||
| 18 | Gut flora | Health | 1.53× | ||
| 19 | Economic Community of West African States | Politics & Society | 1.52× | ||
| 20 | Storm of Love | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.03× | |
| Social Media Usage | JOY | 0.94× | |
| Need for Security | CONSERVATISM | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Individualism | JOY | 0.70× | |
| Indulgence | JOY | 0.71× |
Consumer electronics has an estimated audience of 36,830,600 people in Italy, concentrated in Lombardy and Lazio.
51.1% of Consumer electronics fans are female, 48.9% are male, with an average age of 42.4 years.
Consumer electronics fans show strongest brand affinity for Romanian language (1.67×), MoneyGram (1.57×), and Digi 24 (2.17×) over the country average.
Consumer electronics fans in Italy are most concentrated in Lombardy (reach ~6M), Lazio (reach ~4M), and Campania (reach ~4M). These three regions account for the largest share of the active audience.
Beyond Consumer electronics itself, the audience over-indexes on MoneyGram (1.57×), Digi 24 (2.17×), BMW 1 Series (F20) (1.55×), and Libertatea (2.07×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Consumer electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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