Rascasse Audience Intelligence

Consumer electronics Audience in Mexico

A data profile of the people who buy, follow and care about Consumer electronics in Mexico — modelled from more than twelve digital signal sources. Consumer electronics has an estimated audience of 15,780,013 people in Mexico.

#3among Lifestyle cluster in Mexico#4among Topic in Mexico#1in Technology & Electronics

The average Consumer electronics fan in Mexico is 33.8 years old, balanced, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Consumer electronics profile in Mexico.

Audience size
15.8M
in Mexico
Gender
49.1%♀
50.9% male
Age
33.8
average years
Country rank
#18
Topic in Mexico
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Consumer electronics fans

49.1% are female, 50.9% are male, average age 33.8.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Consumer electronics audience in Mexico
MetricValue
Female49.1%
Male50.9%
Average age33.8
Estimated audience size15,780,013
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Consumer electronics audience in Mexico
Age bracketShare%
16-1934%
20-2921%
30-3918%
40-4917%
50+10%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Consumer electronics audience comes from Mexico.

Worldwide audience distribution share by country for Consumer electronics
CountryShare
United States20.2%
Japan7.0%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Consumer electronics audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Consumer electronics fans by region: top regions in Mexico
#RegionReachAffinity×
01Yucatan~400K1.07×
02Hidalgo~400K1.06×
03Michoacan de Ocampo~600K1.05×
04Coahuila de Zaragoza~500K1.05×
05Chihuahua~600K1.02×
06Puebla~800K0.99×
07Guanajuato~700K0.99×
08Baja California~700K0.99×
09Veracruz (state)~900K0.98×
10Jalisco~1M0.95×
11Nuevo Leon~900K0.95×
12State of Mexico~2M0.93×
13Distrito Federal~2M0.92×
Appendix

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How to read this data

Audience size is the estimated number of people in Mexico who actively search for Consumer electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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