Consumer electronics Audience in United States

Consumer electronics logo

Consumer electronics has an estimated audience of 158,752,751 people in United States. 51.8% are female, 48.2% are male, average age 39.6. Top regions: California, New York, Texas. Top brand affinities: Sabrina Carpenter, Hair Extensions, Harmonica, MLB.com, Love & Hip Hop: Atlanta.

The average Consumer electronics fan in United States is 39.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Sabrina Carpenter, Hair Extensions, Harmonica, with strongest over-indexing on Sabrina Carpenter (3.66× the country average). Demographically, the Consumer electronics audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

Demographics of Consumer electronics fans

Demographic split for Consumer electronics audience in United States
MetricValue
Female51.8%
Male48.2%
Average age39.6
Estimated audience size158,752,751

Audience persona

The typical Consumer electronics fan in United States is balanced, around 39.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Sabrina Carpenter.

Top regions in United States

Top regions ranked by reach for Consumer electronics in United States
RegionReachAffinity
California27,630,0001.66×
New York14,040,0001.65×
Texas12,526,4470.92×
Florida8,208,9380.76×
Michigan6,570,0002.49×
Illinois4,595,5410.87×
Virginia4,126,3961.07×
New Jersey4,057,4691×
Georgia3,918,0250.8×
Massachusetts3,629,9041.16×
Washington3,579,5611.12×
North Carolina3,567,7920.75×
Ohio3,553,3150.73×
Pennsylvania3,534,1490.66×
Tennessee2,880,3940.9×
Oregon2,880,0001.8×
Arizona2,218,5780.68×
Indiana2,146,8760.74×
Maryland2,072,0200.76×
Minnesota1,946,0360.86×
Iowa1,907,5201.46×
Colorado1,766,7570.71×
Missouri1,725,2760.67×
Wisconsin1,549,7960.65×
Arkansas1,542,8941.18×
Alabama1,437,3890.65×
Kentucky1,433,7670.72×
Nevada1,423,9240.93×
Louisiana1,224,6940.6×
South Carolina1,172,0410.49×
Connecticut1,155,0550.73×
Oklahoma1,144,6720.65×
Kansas1,095,9810.88×
Utah853,9370.6×
Mississippi838,4270.64×
Washington, District of Columbia610,4371.28×
Idaho593,5190.75×
West Virginia593,2800.8×
Hawaii566,9730.83×
Alaska537,4801.74×
Nebraska518,5710.65×
Montana516,1111.17×
New Mexico515,8630.65×
Rhode Island511,3681.01×
South Dakota509,4211.39×
North Dakota496,0071.52×
New Hampshire488,8400.78×
Maine471,7480.83×
Vermont441,0901.67×
Delaware422,7200.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Consumer electronics audience
BrandAffinityCategory
Sabrina Carpenter3.66×Music & Radio
Hair Extensions3.27×Beauty & Wellness
Harmonica3.89×Music & Radio
MLB.com2.92×Sports
Love & Hip Hop: Atlanta3.75×Movies & TV
Long Lashes3.47×Beauty & Wellness
Love Island3.39×Movies & TV
Gothic fashion2.91×Fashion & Accessoires
SZA (singer)3.95×Music & Radio
NFL Network1.67×Sports
Pokémon (video game series)2.3×Games
Google News1.81×News
Golf ball1.85×Sports
Golf equipment1.69×Sports
Cabela's1.72×Sports
Princess Polly2.98×Fashion & Accessoires
Internet celebrity1.77×Internet & Social Media
Guitar amplifier2.19×Music & Radio
New York Yankees1.66×Sports
Bass fishing1.87×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Consumer electronics audience
TraitClusterScore
Luxury OrientationPREMIUM1.92
LGBTQ+ IdentityOPEN1.44
Early Adopter MentalityPOWER1.27
Sports ActivityPOWER1.2
SustainabilityBALANCE1.17
Design AffinityPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Consumer electronics
CountryShare
United States20.2%
Japan7.0%
India5.9%

See Consumer electronics audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Consumer electronics have in United States?

Consumer electronics has an estimated audience of 158,752,751 people in United States, concentrated in California and New York.

What is the gender split and age of Consumer electronics fans?

51.8% of Consumer electronics fans are female, 48.2% are male, with an average age of 39.6 years.

Which brands do Consumer electronics fans like most?

Consumer electronics fans show strongest brand affinity for Sabrina Carpenter (3.66×), Hair Extensions (3.27×), and Harmonica (3.89×) over the country average.

Where do Consumer electronics fans live in United States?

Consumer electronics fans in United States are most concentrated in California (reach 27,630,000), New York (reach 14,040,000), and Texas (reach 12,526,447). These three regions account for the largest share of the active audience.

What other brands do Consumer electronics fans also like?

Beyond Consumer electronics itself, the audience over-indexes on Hair Extensions (3.27×), Harmonica (3.89×), MLB.com (2.92×), and Love & Hip Hop: Atlanta (3.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Consumer electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.