Rascasse Audience Intelligence

Consumer electronics Audience in United States

A data profile of the people who buy, follow and care about Consumer electronics in United States — modelled from more than twelve digital signal sources. Consumer electronics has an estimated audience of 158,752,751 people in United States.

#12among Lifestyle cluster in United States#14among Topic in United States#1in Technology & Electronics

The average Consumer electronics fan in United States is 39.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hair Extensions, Sabrina Carpenter, Harmonica, with strongest over-indexing on Hair Extensions (3.27× the country average).

Demographically, the Consumer electronics audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Consumer electronics fan in United States is balanced, around 39.6 years old, with strong Pet Ownership tendencies and a notable affinity for Hair Extensions.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Consumer electronics profile in United States.

Audience size
158.8M
in United States
Gender
51.8%♀
48.2% male
Age
39.6
average years
Country rank
#20
Topic in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Consumer electronics fans

51.8% are female, 48.2% are male, average age 39.6.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Consumer electronics audience in United States
MetricValue
Female51.8%
Male48.2%
Average age39.6
Estimated audience size158,752,751
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Consumer electronics audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Consumer electronics audience comes from United States.

Worldwide audience distribution share by country for Consumer electronics
CountryShare
United States20.2%
Japan7.0%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Consumer electronics audience in United States is strongest.

Fig. 05

Top regions by affinity

Consumer electronics fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~6.5M2.33×
02Tennessee~5M1.52×
03California~24M1.40×
04Oregon~2.5M1.30×
05New York~11M1.27×
06Iowa~1.5M1.17×
07Vermont~300K1.15×
08Alaska~400K1.13×
09North Dakota~400K1.12×
10Alabama~2.5M1.11×
11South Dakota~400K1.08×
12Massachusetts~3.5M1.07×
13Illinois~5.5M1.05×
14Washington, District of Columbia~500K1.04×
15Montana~500K1.04×
16Washington~3.5M1.03×
17Arkansas~1.5M1.01×
18Rhode Island~500K1.00×
19Delaware~400K1.00×
20West Virginia~700K0.97×
21Hawaii~700K0.97×
22New Hampshire~600K0.97×
23Maine~600K0.97×
24Virginia~3.5M0.96×
25Idaho~800K0.96×
26Kansas~1M0.95×
27New Jersey~4M0.94×
28Nevada~1.5M0.94×
29Mississippi~1M0.94×
30Nebraska~700K0.94×
31New Mexico~700K0.93×
32Minnesota~2M0.90×
33Connecticut~1.5M0.90×
34Louisiana~2M0.89×
35Kentucky~2M0.89×
36Oklahoma~1.5M0.89×
37Utah~1.5M0.89×
38Texas~12M0.88×
39Georgia~4.5M0.88×
40Indiana~2.5M0.88×
41Maryland~2.5M0.87×
42Colorado~2M0.87×
43Wisconsin~2M0.86×
44Missouri~2M0.85×
45South Carolina~2M0.85×
46Arizona~2.5M0.84×
47Ohio~4M0.83×
48North Carolina~4M0.82×
49Florida~8.5M0.78×
50Pennsylvania~4M0.78×
Fig. 06

Affinity by region

Affinity by region — Consumer electronics, United States
0.78×1.00×2.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Consumer electronics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Consumer electronics audience
#·InterestCategoryAffinity×
01SZA (singer)Music & Radio3.95×
02HarmonicaMusic & Radio3.89×
03Zara LarssonMusic & Radio3.86×
04Love & Hip Hop: AtlantaMovies & TV3.75×
05Sabrina CarpenterMusic & Radio3.66×
06Long LashesBeauty & Wellness3.47×
07Love IslandMovies & TV3.39×
08Hair ExtensionsBeauty & Wellness3.27×
09Princess PollyFashion & Accessoires2.98×
10MLB.comSports2.92×
11Gothic fashionFashion & Accessoires2.91×
12Pokémon (video game series)Games2.30×
13Guitar amplifierMusic & Radio2.19×
14Golf ballSports1.85×
15Google NewsNews1.81×
16Internet celebrityInternet & Social Media1.77×
17Cabela'sSports1.72×
18Golf equipmentSports1.69×
19NFL NetworkSports1.67×
20New York YankeesSports1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Consumer electronics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Consumer electronics audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
Price SensitivityPREMIUM0.85×
Family OrientationCONSERVATISM0.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Consumer electronics audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.61×
PatriotismCONSERVATISM0.63×
TravellingTHRILL0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Consumer electronics have in United States?

Consumer electronics has an estimated audience of 158,752,751 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Consumer electronics fans?

51.8% of Consumer electronics fans are female, 48.2% are male, with an average age of 39.6 years.

03

Which brands do Consumer electronics fans like most?

Consumer electronics fans show strongest brand affinity for Hair Extensions (3.27×), Sabrina Carpenter (3.66×), and Harmonica (3.89×) over the country average.

04

Where do Consumer electronics fans live in United States?

Consumer electronics fans in United States are most concentrated in California (reach ~24M), Texas (reach ~12M), and New York (reach ~11M). These three regions account for the largest share of the active audience.

05

What other brands do Consumer electronics fans also like?

Beyond Consumer electronics itself, the audience over-indexes on Sabrina Carpenter (3.66×), Harmonica (3.89×), MLB.com (2.92×), and Love & Hip Hop: Atlanta (3.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Consumer electronics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Consumer electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →