Rascasse Audience Intelligence

Golf equipment Audience in United States

A data profile of the people who buy, follow and care about Golf equipment in United States — modelled from more than twelve digital signal sources. Golf equipment has an estimated audience of 27,932,865 people in United States.

#712among Topic in United States#58in Sports

The average Golf equipment fan in United States is 36.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include PGA Tour, Tiger Woods, Ryder Cup, with strongest over-indexing on PGA Tour (7.59× the country average).

Demographically, the Golf equipment audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Golf equipment fan in United States is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for PGA Tour.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Golf equipment profile in United States.

Audience size
27.9M
in United States
Gender
33.3%♀
66.7% male
Age
36.3
average years
Country rank
#1041
Topic in United States
Fig. 01

Search interest · 12-month trend

+1019%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Golf equipment fans

33.3% are female, 66.7% are male, average age 36.3.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for Golf equipment audience in United States
MetricValue
Female33.3%
Male66.7%
Average age36.3
Estimated audience size27,932,865
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Golf equipment audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

27.3%

of the worldwide Golf equipment audience comes from United States.

Worldwide audience distribution share by country for Golf equipment
CountryShare
United States27.3%
Japan20.6%
China14.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Golf equipment audience in United States is strongest.

Fig. 05

Top regions by affinity

Golf equipment fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~800K1.97×
02Ohio~1.5M1.57×
03Missouri~700K1.52×
04North Carolina~1M1.48×
05Illinois~1.5M1.46×
06Colorado~600K1.46×
07Wisconsin~600K1.44×
08Arizona~800K1.40×
09Minnesota~600K1.38×
10Oklahoma~400K1.38×
11Georgia~1M1.35×
12Massachusetts~700K1.35×
13Tennessee~700K1.32×
14Florida~2.5M1.29×
15Kansas~300K1.29×
16Pennsylvania~1M1.28×
17Kentucky~400K1.27×
18Michigan~900K1.25×
19New Jersey~900K1.25×
20Indiana~600K1.24×
21Iowa~300K1.24×
22Texas~3M1.20×
23Idaho~200K1.14×
24Rhode Island~90K1.06×
25Virginia~700K1.05×
26Alabama~400K1.04×
27Connecticut~300K1.04×
28Nevada~300K1.01×
29Utah~300K1.01×
30Delaware~80K1.01×
31Nebraska~100K1.00×
32New York~1.5M0.81×
33West Virginia~100K0.80×
34Hawaii~100K0.80×
35North Dakota~40K0.78×
36New Hampshire~80K0.77×
37California~2M0.73×
38Maryland~400K0.73×
39Montana~50K0.70×
40South Dakota~40K0.70×
41Vermont~30K0.70×
42Alaska~40K0.68×
43Maine~70K0.67×
44Oregon~200K0.65×
45Arkansas~100K0.64×
46Washington, District of Columbia~50K0.63×
47Mississippi~100K0.62×
48Washington~300K0.55×
49New Mexico~80K0.55×
50Louisiana~200K0.53×
Fig. 06

Affinity by region

Affinity by region — Golf equipment, United States
0.53×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Golf equipment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Golf equipment audience
#·InterestCategoryAffinity×
01Tiger WoodsSports12.89×
02Ryder CupSports12.29×
03Toyota SupraCars & Mobility8.97×
04Anthony JoshuaSports8.11×
05PGA TourSports7.59×
06Masters TournamentSports7.46×
07Family carCars & Mobility7.35×
08Rick and MortyMovies & TV6.03×
09Dungeons & DragonsGames5.87×
10JudoSports4.77×
11Folk musicMusic & Radio3.97×
12Hair ExtensionsBeauty & Wellness3.87×
13Diaper bagKids & Family3.87×
14Golf ChannelSports3.31×
15GolfSports2.45×
16High-definition televisionTechnology & Electronics2.25×
17VehiclesCars & Mobility1.93×
18ClothingFashion & Accessoires1.85×
19FIFA World CupSports1.82×
20Consumer electronicsTechnology & Electronics1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Golf equipment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Golf equipment audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.49×
Family OrientationCONSERVATISM2.01×
Risk AppetiteTHRILL1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Golf equipment audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
SpiritualityBALANCE0.77×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Golf equipment have in United States?

Golf equipment has an estimated audience of 27,932,865 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Golf equipment fans?

33.3% of Golf equipment fans are female, 66.7% are male, with an average age of 36.3 years.

03

Which brands do Golf equipment fans like most?

Golf equipment fans show strongest brand affinity for PGA Tour (7.59×), Tiger Woods (12.89×), and Ryder Cup (12.29×) over the country average.

04

Where do Golf equipment fans live in United States?

Golf equipment fans in United States are most concentrated in Texas (reach ~3M), Florida (reach ~2.5M), and California (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Golf equipment fans also like?

Beyond Golf equipment itself, the audience over-indexes on Tiger Woods (12.89×), Ryder Cup (12.29×), Masters Tournament (7.46×), and Clothing (1.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Golf equipment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Golf equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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