Golf equipment Audience in United States

Golf equipment logo

Golf equipment has an estimated audience of 27,932,865 people in United States. 33.3% are female, 66.7% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Product design, Pro-Ject, UK garage, Alaska, Isometric exercise.

The average Golf equipment fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Pro-Ject, UK garage, with strongest over-indexing on Product design (5.53× the country average). Demographically, the Golf equipment audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Golf equipment fans

Demographic split for Golf equipment audience in United States
MetricValue
Female33.3%
Male66.7%
Average age36.3
Estimated audience size27,932,865

Audience persona

The typical Golf equipment fan in United States is more male, around 36.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Golf equipment in United States
RegionReachAffinity
California3,095,4241.01×
Texas2,076,3120.86×
Florida2,038,1211.08×
New York1,525,6790.98×
Pennsylvania981,3711.04×
Illinois981,3351.05×
Michigan934,4141.28×
Ohio890,2971.03×
North Carolina865,4661.03×
Georgia737,2360.86×
New Jersey675,8750.95×
Massachusetts635,0351.15×
Washington607,0761.08×
Virginia603,4160.89×
Arizona558,0310.98×
Tennessee534,1250.95×
Indiana525,6921.03×
Minnesota495,5941.24×
South Carolina471,1751.12×
Colorado470,3791.07×
Missouri463,7831.03×
Wisconsin439,1301.04×
Kentucky371,3451.06×
Connecticut343,7861.23×
Alabama337,9570.87×
Maryland337,2440.7×
Oregon332,4281.04×
Iowa283,6381.23×
Utah283,0181.13×
Oklahoma280,9430.91×
Nevada269,6931×
Louisiana264,4290.73×
Kansas233,9781.06×
Arkansas203,3990.88×
Hawaii190,8011.59×
Mississippi169,9450.74×
Nebraska143,0691.02×
Idaho136,7550.98×
New Hampshire133,2611.21×
West Virginia113,0170.87×
Maine111,5581.11×
New Mexico111,0420.79×
Rhode Island85,2690.96×
Montana84,7561.09×
Delaware63,8660.83×
North Dakota63,5351.11×
South Dakota61,9070.96×
Washington, District of Columbia59,1450.7×
Vermont45,7460.93×
Alaska36,9460.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Golf equipment audience
BrandAffinityCategory
Product design5.53×Business & Career
Pro-Ject9.38×Music & Radio
UK garage10.69×Music & Radio
Alaska2.69×Travel & Leisure
Isometric exercise10.57×Sports
Urban Outfitters1.86×Shopping
Minnesota1.68×Travel & Leisure
JDSU2.92×Business & Career
Nebraska2.56×Travel & Leisure
Stamp collecting3.96×Home & Garden
Bank account2×Business & Career
Nebraska Cornhuskers football2.65×Sports
Joshua Jackson3.07×Movies & TV
Sinaloa2.39×Travel & Leisure
Staycation2.06×Home & Garden
Home staging3.11×Home & Garden
Jesse Plemons2.02×Movies & TV
Justice1.6×Politics & Society
Google Analytics2.63×Internet & Social Media
9NEWS (KUSA)2.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Golf equipment audience
TraitClusterScore
Luxury OrientationPREMIUM2.02
Family OrientationCONSERVATISM1.74
Sports ActivityPOWER1.5
LGBTQ+ IdentityOPEN1.48
SustainabilityBALANCE1.3
Early Adopter MentalityPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for Golf equipment
CountryShare
United States27.3%
Japan20.6%
China14.0%

See Golf equipment audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Golf equipment have in United States?

Golf equipment has an estimated audience of 27,932,865 people in United States, concentrated in California and Texas.

What is the gender split and age of Golf equipment fans?

33.3% of Golf equipment fans are female, 66.7% are male, with an average age of 36.3 years.

Which brands do Golf equipment fans like most?

Golf equipment fans show strongest brand affinity for Product design (5.53×), Pro-Ject (9.38×), and UK garage (10.69×) over the country average.

Where do Golf equipment fans live in United States?

Golf equipment fans in United States are most concentrated in California (reach 3,095,424), Texas (reach 2,076,312), and Florida (reach 2,038,121). These three regions account for the largest share of the active audience.

What other brands do Golf equipment fans also like?

Beyond Golf equipment itself, the audience over-indexes on Pro-Ject (9.38×), UK garage (10.69×), Alaska (2.69×), and Isometric exercise (10.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Golf equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.