Toyota Supra Audience in United States

Toyota Supra logo

Toyota Supra has an estimated audience of 4,428,679 people in United States. 20.3% are female, 79.7% are male, average age 29.2. Top regions: California, Texas, Florida. Top brand affinities: Hair Extensions, MLB.com, Formula Drift, Love & Hip Hop: Atlanta, Bass fishing.

The average Toyota Supra fan in United States is 29.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hair Extensions, MLB.com, Formula Drift, with strongest over-indexing on Hair Extensions (16.35× the country average). Demographically, the Toyota Supra audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Toyota Supra fans

Demographic split for Toyota Supra audience in United States
MetricValue
Female20.3%
Male79.7%
Average age29.2
Estimated audience size4,428,679

Audience persona

The typical Toyota Supra fan in United States is more male, around 29.2 years old, with strong Family Orientation tendencies and a notable affinity for Hair Extensions.

Top regions in United States

Top regions ranked by reach for Toyota Supra in United States
RegionReachAffinity
California564,9881.16×
Texas377,0980.99×
Florida280,2180.93×
New York217,4500.88×
Pennsylvania142,7780.96×
North Carolina113,2100.85×
Georgia112,2920.82×
Illinois111,9540.76×
Virginia98,3370.91×
Arizona95,7571.06×
Washington93,7051.05×
New Jersey93,0420.83×
Ohio91,1300.67×
Tennessee83,1320.94×
Oregon78,3561.54×
Michigan67,4410.58×
Indiana67,1880.83×
Massachusetts63,1070.72×
Maryland60,1440.79×
Missouri58,7050.82×
Kentucky57,8711.04×
Oklahoma55,1581.12×
Colorado54,6730.78×
Alabama51,4190.83×
South Carolina49,5220.74×
Louisiana45,3600.79×
Wisconsin42,8980.64×
Minnesota42,7910.67×
Nevada41,9310.98×
Connecticut39,5090.89×
West Virginia39,1221.9×
Utah36,5930.92×
Arkansas34,2440.94×
Kansas30,4300.87×
Mississippi28,3430.78×
Iowa27,0830.74×
Idaho25,3231.14×
New Mexico24,6391.11×
Hawaii21,3011.12×
Nebraska20,0110.9×
North Dakota18,4662.03×
New Hampshire16,5800.95×
Vermont16,1132.07×
Rhode Island15,3401.09×
Maine14,8840.94×
Montana14,0851.15×
Delaware13,3371.09×
South Dakota12,1831.19×
Alaska11,2831.19×
Wyoming10,9181.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota Supra audience
BrandAffinityCategory
Hair Extensions16.35×Beauty & Wellness
MLB.com20.05×Sports
Formula Drift33.36×Sports
Love & Hip Hop: Atlanta19.63×Movies & TV
Bass fishing12.2×Sports
Gothic fashion16.15×Fashion & Accessoires
USA Baseball21.25×Sports
SZA (singer)21.7×Music & Radio
Tyler, The Creator21.45×Music & Radio
Nissan GT-R25×Cars & Mobility
Wind instrument37.5×Music & Radio
Pokémon (video game series)11.93×Games
Cabela's9.81×Sports
New York Yankees9.48×Sports
Sabrina Carpenter9.92×Music & Radio
Nissan Skyline30.78×Cars & Mobility
Love Island15.66×Movies & TV
MLB Network15.3×Sports
Golf ball9.47×Sports
Golf equipment8.97×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota Supra audience
TraitClusterScore
Family OrientationCONSERVATISM2.02
Early Adopter MentalityPOWER1.67
LGBTQ+ IdentityOPEN1.65
Luxury OrientationPREMIUM1.56
Sports ActivityPOWER1.28
PatriotismCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Toyota Supra
CountryShare
United States32.1%
Germany4.9%
United Kingdom4.1%

See Toyota Supra audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Toyota Supra have in United States?

Toyota Supra has an estimated audience of 4,428,679 people in United States, concentrated in California and Texas.

What is the gender split and age of Toyota Supra fans?

20.3% of Toyota Supra fans are female, 79.7% are male, with an average age of 29.2 years.

Which brands do Toyota Supra fans like most?

Toyota Supra fans show strongest brand affinity for Hair Extensions (16.35×), MLB.com (20.05×), and Formula Drift (33.36×) over the country average.

Where do Toyota Supra fans live in United States?

Toyota Supra fans in United States are most concentrated in California (reach 564,988), Texas (reach 377,098), and Florida (reach 280,218). These three regions account for the largest share of the active audience.

What other brands do Toyota Supra fans also like?

Beyond Toyota Supra itself, the audience over-indexes on MLB.com (20.05×), Formula Drift (33.36×), Love & Hip Hop: Atlanta (19.63×), and Bass fishing (12.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Supra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.