Rascasse Audience Intelligence

Toyota Supra Audience in United States

A data profile of the people who buy, follow and care about Toyota Supra in United States — modelled from more than twelve digital signal sources. Toyota Supra has an estimated audience of 4,312,448 people in United States.

#50among Car type in United States#26among Car Model in United States#288in Cars & Mobility

The average Toyota Supra fan in United States is 29.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hair Extensions, MLB.com, Formula Drift, with strongest over-indexing on Hair Extensions (16.35× the country average).

Demographically, the Toyota Supra audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Price Sensitivity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toyota Supra fan in United States is more male, around 29.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Hair Extensions.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toyota Supra profile in United States.

Audience size
4.3M
in United States
Gender
20.3%♀
79.7% male
Age
29.2
average years
Country rank
#7546
Car Model in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toyota Supra fans

20.3% are female, 79.7% are male, average age 29.2.

Fig. 02

Gender split

20.3%
Female
79.7%
Male
Demographic split for Toyota Supra audience in United States
MetricValue
Female20.3%
Male79.7%
Average age29.2
Estimated audience size4,312,448
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Toyota Supra audience in United States
Age bracketShare%
16-1948%
20-2923%
30-3913%
40-499%
50+7%
Fig. 04

Worldwide distribution

31.5%

of the worldwide Toyota Supra audience comes from United States.

Worldwide audience distribution share by country for Toyota Supra
CountryShare
United States31.5%
Germany4.8%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toyota Supra audience in United States is strongest.

Fig. 05

Top regions by affinity

Toyota Supra fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K1.88×
02North Dakota~20K1.86×
03West Virginia~40K1.75×
04Wyoming~10K1.53×
05Oregon~70K1.39×
06California~600K1.19×
07Alaska~10K1.17×
08New Mexico~30K1.13×
09Hawaii~20K1.13×
10Idaho~20K1.12×
11South Dakota~10K1.12×
12Arizona~100K1.10×
13Oklahoma~50K1.10×
14Texas~400K1.07×
15Florida~300K1.07×
16Washington~90K1.06×
17Rhode Island~10K1.06×
18Montana~10K1.06×
19Nevada~50K1.05×
20Delaware~10K1.05×
21Kentucky~60K1.04×
22Utah~40K1.03×
23Tennessee~90K0.97×
24Pennsylvania~100K0.96×
25Georgia~100K0.96×
26Virginia~100K0.96×
27Arkansas~40K0.96×
28North Carolina~100K0.95×
29Connecticut~40K0.95×
30New Hampshire~20K0.94×
31Alabama~60K0.92×
32Kansas~30K0.92×
33Nebraska~20K0.92×
34Indiana~70K0.90×
35New Jersey~100K0.89×
36Maine~10K0.89×
37Colorado~60K0.88×
38Missouri~60K0.87×
39Maryland~70K0.86×
40Louisiana~50K0.86×
41New York~200K0.85×
42Mississippi~30K0.85×
43Illinois~100K0.84×
44South Carolina~60K0.84×
45Massachusetts~70K0.79×
46Ohio~100K0.76×
47Iowa~30K0.76×
48Minnesota~50K0.72×
49Wisconsin~50K0.70×
50Michigan~70K0.64×
Fig. 06

Affinity by region

Affinity by region — Toyota Supra, United States
0.64×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toyota Supra audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toyota Supra audience
#·InterestCategoryAffinity×
01Wind instrumentMusic & Radio37.50×
02Formula DriftSports33.36×
03Nissan SkylineCars & Mobility30.78×
04Nissan GT-RCars & Mobility25.00×
05SZA (singer)Music & Radio21.70×
06Tyler, The CreatorMusic & Radio21.45×
07USA BaseballSports21.25×
08MLB.comSports20.05×
09Love & Hip Hop: AtlantaMovies & TV19.63×
10Hair ExtensionsBeauty & Wellness16.35×
11Gothic fashionFashion & Accessoires16.15×
12MLB NetworkSports15.30×
13Bass fishingSports12.20×
14Pokémon (video game series)Games11.93×
15Guitar amplifierMusic & Radio11.54×
16Cabela'sSports9.81×
17New York YankeesSports9.48×
18Golf ballSports9.47×
19Golf equipmentSports8.97×
20NFL NetworkSports7.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toyota Supra audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toyota Supra audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.04×
PatriotismCONSERVATISM0.96×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toyota Supra audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.19×
SpiritualityBALANCE0.21×
Convenience OrientationPREMIUM0.23×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toyota Supra have in United States?

Toyota Supra has an estimated audience of 4,312,448 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Toyota Supra fans?

20.3% of Toyota Supra fans are female, 79.7% are male, with an average age of 29.2 years.

03

Which brands do Toyota Supra fans like most?

Toyota Supra fans show strongest brand affinity for Hair Extensions (16.35×), MLB.com (20.05×), and Formula Drift (33.36×) over the country average.

04

Where do Toyota Supra fans live in United States?

Toyota Supra fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Toyota Supra fans also like?

Beyond Toyota Supra itself, the audience over-indexes on MLB.com (20.05×), Formula Drift (33.36×), Love & Hip Hop: Atlanta (19.63×), and Bass fishing (12.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Toyota Supra audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Supra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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