Nissan GT-R Audience in United States

Nissan GT-R logo

Nissan GT-R has an estimated audience of 4,535,893 people in United States. 21.6% are female, 78.4% are male, average age 29.6. Top regions: California, Texas, Florida. Top brand affinities: Honda Civic, Cars (film), Discount Tire, Formula Drift, Toyota Supra.

The average Nissan GT-R fan in United States is 29.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Honda Civic, Cars (film), Discount Tire, with strongest over-indexing on Honda Civic (12.62× the country average). Demographically, the Nissan GT-R audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Nissan GT-R fans

Demographic split for Nissan GT-R audience in United States
MetricValue
Female21.6%
Male78.4%
Average age29.6
Estimated audience size4,535,893

Audience persona

The typical Nissan GT-R fan in United States is more male, around 29.6 years old, with strong Family Orientation tendencies and a notable affinity for Honda Civic.

Top regions in United States

Top regions ranked by reach for Nissan GT-R in United States
RegionReachAffinity
California714,1681.43×
Texas550,7671.41×
Florida425,1041.38×
New York241,0510.95×
Georgia168,2221.2×
Illinois163,4261.08×
North Carolina159,8131.17×
Pennsylvania149,0550.98×
Ohio135,3440.97×
New Jersey128,8401.12×
Virginia120,9201.09×
Arizona116,3281.26×
Michigan107,4280.91×
Washington107,3561.18×
Tennessee104,3461.15×
Indiana87,8841.06×
Colorado83,6771.17×
Massachusetts83,1150.93×
Maryland77,2620.99×
Missouri72,8461×
Alabama70,2001.11×
South Carolina70,1991.03×
Wisconsin60,5750.89×
Minnesota60,0290.92×
Kentucky58,5441.03×
Louisiana56,3350.96×
Oklahoma56,1571.11×
Utah53,8161.32×
Nevada52,8141.2×
Oregon50,4740.97×
Connecticut47,5761.05×
Arkansas37,4491×
Kansas36,8191.03×
Mississippi34,3370.92×
Iowa31,6250.85×
New Mexico26,4081.16×
Idaho22,9051.01×
Nebraska21,8500.96×
Hawaii18,2330.94×
West Virginia17,4640.83×
New Hampshire14,7720.83×
Rhode Island10,8740.75×
Delaware10,7300.86×
Maine10,5660.65×
Montana9,5960.76×
Washington, District of Columbia9,2990.68×
South Dakota8,2400.79×
North Dakota7,8470.84×
Alaska7,1140.73×
Wyoming5,3910.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nissan GT-R audience
BrandAffinityCategory
Honda Civic12.62×Cars & Mobility
Cars (film)6.12×Movies & TV
Discount Tire6.46×Shopping
Formula Drift17.09×Sports
Toyota Supra14.76×Cars & Mobility
Nissan Skyline19.61×Cars & Mobility
Turbocharger8.14×Cars & Mobility
Honda CR-V9.28×Cars & Mobility
Subaru6.06×Cars & Mobility
Honda Accord10.15×Cars & Mobility
Subaru Impreza13.38×Cars & Mobility
Mazda MX-517.71×Cars & Mobility
Dodge Charger (B-body)13.64×Cars & Mobility
Toyota 8619.18×Cars & Mobility
Automotive lighting7.33×Cars & Mobility
Subaru Forester12.33×Cars & Mobility
Movies1.51×Movies & TV
Coupé7.42×Cars & Mobility
Mercedes-AMG9.57×Cars & Mobility
Hot rod4.74×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nissan GT-R audience
TraitClusterScore
Family OrientationCONSERVATISM1.8
Early Adopter MentalityPOWER1.78
LGBTQ+ IdentityOPEN1.55
Luxury OrientationPREMIUM1.51
Sports ActivityPOWER1.35
Risk AppetiteTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Nissan GT-R
CountryShare
United States31.5%
Germany5.3%
United Kingdom4.9%

See Nissan GT-R audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Nissan GT-R have in United States?

Nissan GT-R has an estimated audience of 4,535,893 people in United States, concentrated in California and Texas.

What is the gender split and age of Nissan GT-R fans?

21.6% of Nissan GT-R fans are female, 78.4% are male, with an average age of 29.6 years.

Which brands do Nissan GT-R fans like most?

Nissan GT-R fans show strongest brand affinity for Honda Civic (12.62×), Cars (film) (6.12×), and Discount Tire (6.46×) over the country average.

Where do Nissan GT-R fans live in United States?

Nissan GT-R fans in United States are most concentrated in California (reach 714,168), Texas (reach 550,767), and Florida (reach 425,104). These three regions account for the largest share of the active audience.

What other brands do Nissan GT-R fans also like?

Beyond Nissan GT-R itself, the audience over-indexes on Cars (film) (6.12×), Discount Tire (6.46×), Formula Drift (17.09×), and Toyota Supra (14.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan GT-R. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.