Rascasse Audience Intelligence

Nissan GT-R Audience in United States

A data profile of the people who buy, follow and care about Nissan GT-R in United States — modelled from more than twelve digital signal sources. Nissan GT-R has an estimated audience of 4,524,649 people in United States.

#49among Car type in United States#24among Car Model in United States#281in Cars & Mobility

The average Nissan GT-R fan in United States is 29.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Honda Civic, Cars (film), Discount Tire, with strongest over-indexing on Honda Civic (12.62× the country average).

Demographically, the Nissan GT-R audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nissan GT-R fan in United States is more male, around 29.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Honda Civic.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nissan GT-R profile in United States.

Audience size
4.5M
in United States
Gender
21.6%♀
78.4% male
Age
29.6
average years
Country rank
#7273
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nissan GT-R fans

21.6% are female, 78.4% are male, average age 29.6.

Fig. 02

Gender split

21.6%
Female
78.4%
Male
Demographic split for Nissan GT-R audience in United States
MetricValue
Female21.6%
Male78.4%
Average age29.6
Estimated audience size4,524,649
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Nissan GT-R audience in United States
Age bracketShare%
16-1947%
20-2923%
30-3914%
40-4910%
50+6%
Fig. 04

Worldwide distribution

31.2%

of the worldwide Nissan GT-R audience comes from United States.

Worldwide audience distribution share by country for Nissan GT-R
CountryShare
United States31.2%
Germany5.3%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nissan GT-R audience in United States is strongest.

Fig. 05

Top regions by affinity

Nissan GT-R fans by region: top regions in United States
#RegionReachAffinity×
01Texas~500K1.35×
02Florida~400K1.34×
03California~700K1.33×
04Utah~50K1.30×
05Arizona~100K1.23×
06Nevada~50K1.20×
07Georgia~200K1.19×
08North Carolina~200K1.15×
09Washington~100K1.14×
10New Mexico~30K1.14×
11Tennessee~100K1.12×
12Oklahoma~60K1.12×
13Colorado~80K1.11×
14Virginia~100K1.07×
15Indiana~90K1.07×
16New Jersey~100K1.06×
17Alabama~70K1.06×
18Arkansas~40K1.06×
19Connecticut~50K1.05×
20Kansas~40K1.05×
21Idaho~20K1.05×
22Illinois~200K1.04×
23Missouri~70K1.02×
24Louisiana~60K1.01×
25Kentucky~60K1.01×
26Maryland~80K1.00×
27South Carolina~70K1.00×
28Pennsylvania~200K0.99×
29Hawaii~20K0.98×
30Ohio~100K0.97×
31Mississippi~40K0.97×
32Nebraska~20K0.96×
33Oregon~50K0.95×
34North Dakota~9K0.93×
35Minnesota~60K0.91×
36West Virginia~20K0.91×
37Delaware~10K0.91×
38New York~200K0.90×
39Wisconsin~60K0.90×
40New Hampshire~20K0.90×
41South Dakota~9K0.89×
42Michigan~100K0.88×
43Massachusetts~80K0.88×
44Wyoming~6K0.87×
45Alaska~8K0.85×
46Iowa~30K0.83×
47Rhode Island~10K0.81×
48Montana~10K0.81×
49Maine~10K0.75×
50Washington, District of Columbia~9K0.68×
Fig. 06

Affinity by region

Affinity by region — Nissan GT-R, United States
0.68×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nissan GT-R audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nissan GT-R audience
#·InterestCategoryAffinity×
01Nissan SkylineCars & Mobility19.61×
02Toyota 86Cars & Mobility19.18×
03Mazda MX-5Cars & Mobility17.71×
04Formula DriftSports17.09×
05Toyota SupraCars & Mobility14.76×
06Dodge Charger (B-body)Cars & Mobility13.64×
07Subaru ImprezaCars & Mobility13.38×
08Honda CivicCars & Mobility12.62×
09Subaru ForesterCars & Mobility12.33×
10Honda AccordCars & Mobility10.15×
11Mercedes-AMGCars & Mobility9.57×
12Honda CR-VCars & Mobility9.28×
13TurbochargerCars & Mobility8.14×
14CoupéCars & Mobility7.42×
15Automotive lightingCars & Mobility7.33×
16Discount TireShopping6.46×
17Cars (film)Movies & TV6.12×
18SubaruCars & Mobility6.06×
19Hot rodCars & Mobility4.74×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nissan GT-R audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nissan GT-R audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.56×
PatriotismCONSERVATISM1.44×
Need for SecurityCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nissan GT-R audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.43×
Career OrientationPOWER0.52×
Convenience OrientationPREMIUM0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nissan GT-R have in United States?

Nissan GT-R has an estimated audience of 4,524,649 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nissan GT-R fans?

21.6% of Nissan GT-R fans are female, 78.4% are male, with an average age of 29.6 years.

03

Which brands do Nissan GT-R fans like most?

Nissan GT-R fans show strongest brand affinity for Honda Civic (12.62×), Cars (film) (6.12×), and Discount Tire (6.46×) over the country average.

04

Where do Nissan GT-R fans live in United States?

Nissan GT-R fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Nissan GT-R fans also like?

Beyond Nissan GT-R itself, the audience over-indexes on Cars (film) (6.12×), Discount Tire (6.46×), Formula Drift (17.09×), and Nissan Skyline (19.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan GT-R. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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