Rascasse Audience Intelligence

Mercedes-AMG Target Market in United States

A data profile of the people who buy, follow and care about Mercedes-AMG in United States — modelled from more than twelve digital signal sources. Mercedes-AMG has an estimated audience of 4,075,471 people in United States.

#7among Luxury car manufacturer in United States#817among Brand in United States#296in Cars & Mobility

The average Mercedes-AMG fan in United States is 33.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bus, Used Cars, Light truck, with strongest over-indexing on Bus (6.51× the country average).

Demographically, the Mercedes-AMG audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mercedes-AMG fan in United States is more male, around 33.3 years old, with strong Quality Awareness tendencies and a notable affinity for Bus.

Category: Cars & Mobility · Type: Brand · Subtype: Luxury car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mercedes-AMG profile in United States.

Audience size
4.1M
in United States
Gender
27.6%♀
72.4% male
Age
33.3
average years
Country rank
#7934
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mercedes-AMG

27.6% are female, 72.4% are male, average age 33.3.

Fig. 02

Gender split

27.6%
Female
72.4%
Male
Demographic split for Mercedes-AMG audience in United States
MetricValue
Female27.6%
Male72.4%
Average age33.3
Estimated audience size4,075,471
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Mercedes-AMG audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3917%
40-4914%
50+11%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Mercedes-AMG audience comes from United States.

Worldwide audience distribution share by country for Mercedes-AMG
CountryShare
United States17.2%
Germany10.1%
Italy8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mercedes-AMG audience in United States is strongest.

Fig. 05

Top regions by affinity

Mercedes-AMG customers by region in United States
#RegionReachAffinity×
01California~700K1.63×
02Florida~400K1.46×
03Texas~500K1.43×
04Georgia~200K1.31×
05Arizona~100K1.28×
06Nevada~50K1.28×
07New Jersey~100K1.26×
08Connecticut~50K1.21×
09Illinois~200K1.20×
10Alabama~70K1.15×
11North Carolina~100K1.13×
12New York~300K1.11×
13Massachusetts~90K1.10×
14South Carolina~70K1.08×
15Louisiana~60K1.08×
16Virginia~100K1.06×
17Colorado~70K1.06×
18Mississippi~40K1.06×
19Maryland~70K1.04×
20Tennessee~80K1.03×
21New Mexico~20K1.03×
22Pennsylvania~100K1.01×
23Washington~80K1.01×
24Utah~40K1.01×
25Oklahoma~40K0.98×
26Arkansas~30K0.97×
27Rhode Island~10K0.97×
28Delaware~10K0.96×
29Indiana~70K0.94×
30Kansas~30K0.94×
31Ohio~100K0.93×
32Missouri~60K0.93×
33Minnesota~50K0.93×
34Nebraska~20K0.92×
35Idaho~20K0.92×
36Kentucky~50K0.90×
37New Hampshire~10K0.90×
38Washington, District of Columbia~10K0.90×
39Michigan~100K0.89×
40Oregon~40K0.89×
41Hawaii~20K0.89×
42North Dakota~7K0.85×
43Wisconsin~50K0.84×
44Iowa~30K0.81×
45West Virginia~20K0.80×
46Vermont~6K0.80×
47Maine~10K0.79×
48Alaska~7K0.79×
49South Dakota~7K0.77×
50Montana~9K0.76×
Fig. 06

Affinity by region

Affinity by region — Mercedes-AMG, United States
0.76×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mercedes-AMG audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mercedes-AMG audience
#·InterestCategoryAffinity×
01Porsche BoxsterCars & Mobility25.46×
02BMW X5 (F15)Cars & Mobility14.95×
03Alternative fuel vehicleCars & Mobility14.58×
04Light truckCars & Mobility12.65×
05Max VerstappenSports9.48×
06Manual transmissionCars & Mobility8.93×
07CarcareCars & Mobility7.80×
08PolishingHome & Garden7.57×
09BusCars & Mobility6.51×
10Unique GiftsShopping6.42×
11Used CarsCars & Mobility6.41×
12Auto maintenanceCars & Mobility5.67×
13PorscheCars & Mobility5.64×
14MachiningBusiness & Career5.23×
15BMWCars & Mobility4.38×
16Fishing reelSports4.25×
17Google MapsInternet & Social Media3.77×
18TransportCars & Mobility2.35×
19BeautyBeauty & Wellness1.67×
20FIFA World Cup 2026Sports1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mercedes-AMG audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mercedes-AMG audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.40×
Luxury OrientationPREMIUM2.02×
Risk AppetiteTHRILL1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mercedes-AMG audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.52×
Need for SecurityCONSERVATISM0.73×
Family OrientationCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mercedes-AMG's target market in United States?

Mercedes-AMG's target market in United States covers an estimated 4,075,471 people, concentrated in California and Texas.

02

What is the gender split and age of Mercedes-AMG customers?

27.6% of the Mercedes-AMG audience are female, 72.4% are male, with an average age of 33.3 years.

03

Which brands do Mercedes-AMG fans like most?

Mercedes-AMG fans show strongest brand affinity for Bus (6.51×), Used Cars (6.41×), and Light truck (12.65×) over the country average.

04

Where do Mercedes-AMG fans live in United States?

Mercedes-AMG fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Mercedes-AMG fans also like?

Beyond Mercedes-AMG itself, the audience over-indexes on Used Cars (6.41×), Light truck (12.65×), Google Maps (3.77×), and Polishing (7.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury car manufacturer audiences in United States

See Mercedes-AMG audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mercedes-AMG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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