Mercedes-AMG Audience in United States

Mercedes-AMG logo

Mercedes-AMG has an estimated audience of 4,082,389 people in United States. 27.6% are female, 72.4% are male, average age 33.3. Top regions: California, Texas, Florida. Top brand affinities: Bus, Used Cars, Light truck, Google Maps, Polishing.

The average Mercedes-AMG fan in United States is 33.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bus, Used Cars, Light truck, with strongest over-indexing on Bus (6.51× the country average). Demographically, the Mercedes-AMG audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Luxury car manufacturer

Demographics of Mercedes-AMG fans

Demographic split for Mercedes-AMG audience in United States
MetricValue
Female27.6%
Male72.4%
Average age33.3
Estimated audience size4,082,389

Audience persona

The typical Mercedes-AMG fan in United States is more male, around 33.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Bus.

Top regions in United States

Top regions ranked by reach for Mercedes-AMG in United States
RegionReachAffinity
California755,7861.68×
Texas536,8431.53×
Florida412,8781.49×
New York264,0091.16×
Georgia174,7951.39×
Illinois169,4871.25×
North Carolina140,8011.15×
Pennsylvania137,6371×
New Jersey136,5501.32×
Ohio118,5870.94×
Virginia113,2471.14×
Arizona106,2981.28×
Michigan94,4420.88×
Massachusetts94,2321.17×
Washington87,4251.07×
Tennessee86,0441.05×
Maryland74,7601.07×
Indiana73,3110.98×
Colorado71,5141.11×
South Carolina67,0281.09×
Alabama64,6121.13×
Missouri59,5280.9×
Louisiana56,6491.08×
Minnesota53,5060.91×
Nevada51,5611.31×
Connecticut51,0831.25×
Wisconsin51,0790.83×
Oklahoma45,7281.01×
Kentucky44,2140.86×
Oregon41,0510.88×
Utah38,8471.06×
Mississippi34,9631.04×
Arkansas32,0300.95×
Kansas31,0770.97×
Iowa25,0670.75×
New Mexico20,1630.98×
Nebraska18,6750.91×
Idaho17,4070.85×
Hawaii15,5280.88×
New Hampshire13,5610.84×
West Virginia12,5780.66×
Rhode Island12,4610.96×
Washington, District of Columbia11,1060.91×
Maine10,0290.69×
Delaware9,9490.88×
Montana6,8120.6×
South Dakota5,8910.62×
North Dakota5,7650.69×
Alaska5,1180.59×
Vermont4,2570.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mercedes-AMG audience
BrandAffinityCategory
Bus6.51×Cars & Mobility
Used Cars6.41×Cars & Mobility
Light truck12.65×Cars & Mobility
Google Maps3.77×Internet & Social Media
Polishing7.57×Home & Garden
Carcare7.8×Cars & Mobility
Alternative fuel vehicle14.58×Cars & Mobility
Unique Gifts6.42×Shopping
Max Verstappen9.48×Sports
Porsche5.64×Cars & Mobility
Fishing reel4.25×Sports
Transport2.35×Cars & Mobility
BMW4.38×Cars & Mobility
Auto maintenance5.67×Cars & Mobility
Porsche Boxster25.46×Cars & Mobility
Beauty1.67×Beauty & Wellness
Manual transmission8.93×Cars & Mobility
Machining5.23×Business & Career
Stuttgart6.85×Travel & Leisure
Vintage car5.24×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mercedes-AMG audience
TraitClusterScore
Luxury OrientationPREMIUM2.73
LGBTQ+ IdentityOPEN2.22
Early Adopter MentalityPOWER1.93
Family OrientationCONSERVATISM1.8
Design AffinityPREMIUM1.76
Sports ActivityPOWER1.5

Worldwide distribution

Worldwide audience distribution share by country for Mercedes-AMG
CountryShare
United States17.2%
Germany10.2%
Italy8.3%

See Mercedes-AMG audiences in other countries

More Luxury car manufacturer audiences in United States

Frequently asked questions

How many fans does Mercedes-AMG have in United States?

Mercedes-AMG has an estimated audience of 4,082,389 people in United States, concentrated in California and Texas.

What is the gender split and age of Mercedes-AMG fans?

27.6% of Mercedes-AMG fans are female, 72.4% are male, with an average age of 33.3 years.

Which brands do Mercedes-AMG fans like most?

Mercedes-AMG fans show strongest brand affinity for Bus (6.51×), Used Cars (6.41×), and Light truck (12.65×) over the country average.

Where do Mercedes-AMG fans live in United States?

Mercedes-AMG fans in United States are most concentrated in California (reach 755,786), Texas (reach 536,843), and Florida (reach 412,878). These three regions account for the largest share of the active audience.

What other brands do Mercedes-AMG fans also like?

Beyond Mercedes-AMG itself, the audience over-indexes on Used Cars (6.41×), Light truck (12.65×), Google Maps (3.77×), and Polishing (7.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mercedes-AMG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.