Porsche Audience in United States

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Porsche has an estimated audience of 16,521,616 people in United States. 28.1% are female, 71.9% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Automobiles, Supercar, Bus, BMW, Lamborghini.

The average Porsche fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Automobiles, Supercar, Bus, with strongest over-indexing on Automobiles (1.58× the country average). Demographically, the Porsche audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Porsche fans

Demographic split for Porsche audience in United States
MetricValue
Female28.1%
Male71.9%
Average age36.7
Estimated audience size16,521,616

Audience persona

The typical Porsche fan in United States is more male, around 36.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Automobiles.

Top regions in United States

Top regions ranked by reach for Porsche in United States
RegionReachAffinity
California3,145,8671.73×
Texas2,026,8421.43×
Florida1,755,8961.57×
New York1,215,0231.32×
Georgia780,3201.53×
Illinois642,4631.17×
New Jersey631,3411.5×
Pennsylvania569,3361.02×
North Carolina526,4561.06×
Virginia485,1791.21×
Ohio451,6900.89×
Washington441,4341.33×
Arizona424,4401.26×
Michigan419,5800.97×
Massachusetts369,0561.13×
Maryland334,5091.18×
Tennessee324,4780.98×
Colorado297,4851.14×
Indiana261,3120.87×
South Carolina246,8260.99×
Missouri236,6040.89×
Alabama221,0390.96×
Connecticut216,3541.31×
Nevada208,2441.3×
Minnesota203,9970.86×
Louisiana200,8510.94×
Wisconsin200,1600.81×
Oregon192,5321.02×
Utah175,1641.18×
Oklahoma171,3570.93×
Kentucky159,8890.77×
Arkansas116,8130.86×
Kansas109,2840.84×
Mississippi98,5030.72×
Iowa98,4790.72×
New Mexico75,9710.92×
Idaho75,0940.91×
Hawaii71,7351.01×
Nebraska64,3990.78×
New Hampshire58,4930.9×
Washington, District of Columbia55,8451.12×
West Virginia51,2700.67×
Rhode Island48,2630.92×
Delaware39,2070.86×
Maine38,8260.66×
Montana30,3880.66×
Alaska25,3010.72×
South Dakota22,7370.6×
North Dakota21,1970.62×
Vermont18,0770.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Porsche audience
BrandAffinityCategory
Automobiles1.58×Cars & Mobility
Supercar4.06×Cars & Mobility
Bus2.61×Cars & Mobility
BMW2.84×Cars & Mobility
Lamborghini3.9×Cars & Mobility
Polishing3.86×Home & Garden
Motor vehicle1.65×Cars & Mobility
Car classification3.31×Cars & Mobility
Vintage car3.48×Cars & Mobility
Mercedes-Benz2.85×Cars & Mobility
Carcare4.13×Cars & Mobility
SUVs1.61×Cars & Mobility
AutoZone1.56×Cars & Mobility
Twitch2.19×Games
Motorcycle racing2.47×Cars & Mobility
Audi3.14×Cars & Mobility
Streetwear1.97×Fashion & Accessoires
Commercial vehicle2.36×Cars & Mobility
Engine2.09×Cars & Mobility
RVs1.94×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Porsche audience
TraitClusterScore
Luxury OrientationPREMIUM2.88
Risk AppetiteTHRILL1.89
LGBTQ+ IdentityOPEN1.77
Early Adopter MentalityPOWER1.63
Design AffinityPREMIUM1.5
Family OrientationCONSERVATISM1.4

Worldwide distribution

Worldwide audience distribution share by country for Porsche
CountryShare
United States15.7%
Germany7.5%
Italy6.3%

See Porsche audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Porsche have in United States?

Porsche has an estimated audience of 16,521,616 people in United States, concentrated in California and Texas.

What is the gender split and age of Porsche fans?

28.1% of Porsche fans are female, 71.9% are male, with an average age of 36.7 years.

Which brands do Porsche fans like most?

Porsche fans show strongest brand affinity for Automobiles (1.58×), Supercar (4.06×), and Bus (2.61×) over the country average.

Where do Porsche fans live in United States?

Porsche fans in United States are most concentrated in California (reach 3,145,867), Texas (reach 2,026,842), and Florida (reach 1,755,896). These three regions account for the largest share of the active audience.

What other brands do Porsche fans also like?

Beyond Porsche itself, the audience over-indexes on Supercar (4.06×), Bus (2.61×), BMW (2.84×), and Lamborghini (3.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Porsche. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.