Rascasse Audience Intelligence

Engine Audience in United States

A data profile of the people who buy, follow and care about Engine in United States — modelled from more than twelve digital signal sources. Engine has an estimated audience of 31,585,490 people in United States.

#590among Topic in United States#20in Cars & Mobility

The average Engine fan in United States is 39.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Hatchback, Planet Fitness, with strongest over-indexing on Superman (1.91× the country average).

Demographically, the Engine audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Engine fan in United States is more male, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Engine profile in United States.

Audience size
31.6M
in United States
Gender
21.7%♀
78.3% male
Age
39.6
average years
Country rank
#850
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Engine fans

21.7% are female, 78.3% are male, average age 39.6.

Fig. 02

Gender split

21.7%
Female
78.3%
Male
Demographic split for Engine audience in United States
MetricValue
Female21.7%
Male78.3%
Average age39.6
Estimated audience size31,585,490
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Engine audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

23.5%

of the worldwide Engine audience comes from United States.

Worldwide audience distribution share by country for Engine
CountryShare
United States23.5%
Italy6.6%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Engine audience in United States is strongest.

Fig. 05

Top regions by affinity

Engine fans by region: top regions in United States
#RegionReachAffinity×
01Utah~400K1.28×
02Arkansas~300K1.24×
03South Dakota~90K1.24×
04Michigan~1M1.16×
05Oklahoma~400K1.14×
06Mississippi~300K1.14×
07Kansas~300K1.12×
08New Mexico~200K1.12×
09Arizona~700K1.11×
10Texas~3M1.10×
11Wyoming~50K1.10×
12Indiana~600K1.09×
13Nebraska~200K1.09×
14Alaska~70K1.09×
15North Dakota~70K1.09×
16Georgia~1M1.08×
17Idaho~200K1.08×
18Montana~90K1.08×
19Colorado~500K1.07×
20Louisiana~400K1.06×
21West Virginia~200K1.05×
22Missouri~500K1.03×
23Iowa~300K1.03×
24Tennessee~600K1.02×
25Kentucky~400K1.02×
26Alabama~400K1.01×
27Nevada~300K1.01×
28North Carolina~900K0.99×
29South Carolina~500K0.99×
30Minnesota~500K0.99×
31Florida~2M0.98×
32California~3.5M0.97×
33Maine~100K0.97×
34Washington~600K0.96×
35Illinois~1M0.95×
36Wisconsin~400K0.95×
37Pennsylvania~1M0.93×
38Ohio~900K0.93×
39Virginia~700K0.91×
40Oregon~300K0.91×
41New Hampshire~100K0.91×
42Hawaii~100K0.89×
43Delaware~70K0.86×
44Maryland~500K0.85×
45Connecticut~300K0.82×
46New Jersey~600K0.79×
47New York~1.5M0.77×
48Massachusetts~500K0.76×
49Rhode Island~70K0.73×
50Washington, District of Columbia~60K0.68×
Fig. 06

Affinity by region

Affinity by region — Engine, United States
0.68×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Engine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Engine audience
#·InterestCategoryAffinity×
01HatchbackCars & Mobility5.31×
02Antique carCars & Mobility5.31×
03CarcareCars & Mobility5.31×
04Auto showCars & Mobility5.31×
05Family carCars & Mobility5.31×
06CoupéCars & Mobility5.31×
07FunkoKids & Family4.23×
08ClarinetMusic & Radio4.19×
09SaxophoneMusic & Radio3.92×
10Diesel engineCars & Mobility3.46×
11Drag racingCars & Mobility3.41×
12Electric carCars & Mobility3.40×
13Muscle carCars & Mobility3.30×
14Bass guitarMusic & Radio2.71×
15CarGurusCars & Mobility2.71×
16Discount TireShopping2.51×
17Planet FitnessSports2.16×
18AutoZoneCars & Mobility2.11×
19SupermanMovies & TV1.91×
20Musical instrumentMusic & Radio1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Engine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Engine audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.92×
Family OrientationCONSERVATISM1.67×
Need for SecurityCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Engine audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.62×
CreativityOPEN0.74×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Engine have in United States?

Engine has an estimated audience of 31,585,490 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Engine fans?

21.7% of Engine fans are female, 78.3% are male, with an average age of 39.6 years.

03

Which brands do Engine fans like most?

Engine fans show strongest brand affinity for Superman (1.91×), Hatchback (5.31×), and Planet Fitness (2.16×) over the country average.

04

Where do Engine fans live in United States?

Engine fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Engine fans also like?

Beyond Engine itself, the audience over-indexes on Hatchback (5.31×), Planet Fitness (2.16×), Antique car (5.31×), and Carcare (5.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Engine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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