Engine Audience in United States

Engine has an estimated audience of 31,585,490 people in United States. 21.7% are female, 78.3% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Superman, AutoZone, Planet Fitness, Bass guitar, Golf Channel.

The average Engine fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, AutoZone, Planet Fitness, with strongest over-indexing on Superman (1.96× the country average). Demographically, the Engine audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Engine fans

Demographic split for Engine audience in United States
MetricValue
Female21.7%
Male78.3%
Average age39.6
Estimated audience size31,585,490

Audience persona

The typical Engine fan in United States is more male, around 39.6 years old, with strong Family Orientation tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Engine in United States
RegionReachAffinity
California3,421,6970.99×
Texas2,961,4541.09×
Florida2,303,4091.08×
New York1,437,9800.81×
Georgia1,097,1321.13×
Illinois1,022,3410.97×
Michigan1,015,0091.23×
North Carolina979,8471.03×
Pennsylvania944,6550.89×
Ohio902,0650.93×
Arizona729,8601.13×
Virginia727,6790.95×
Tennessee674,3481.06×
Washington663,5641.05×
New Jersey660,4350.82×
Indiana643,4801.12×
Colorado533,5631.07×
Missouri528,8531.04×
Massachusetts497,8540.8×
South Carolina468,9680.99×
Alabama457,3771.04×
Minnesota457,0661.01×
Maryland453,7540.84×
Wisconsin448,7730.94×
Louisiana423,9161.04×
Kentucky413,6191.04×
Utah407,3421.44×
Oklahoma404,8131.15×
Oregon339,6400.94×
Nevada337,8981.11×
Arkansas310,4531.19×
Mississippi291,0211.12×
Kansas268,8311.08×
Iowa265,0191.02×
Connecticut256,3500.81×
New Mexico177,7031.12×
Idaho169,6401.07×
Nebraska153,1160.97×
West Virginia145,0450.99×
Hawaii128,2330.94×
New Hampshire115,5630.93×
Maine100,3450.89×
Montana94,2171.08×
South Dakota82,0231.12×
Alaska70,7781.05×
Delaware67,6080.78×
Rhode Island67,3610.67×
North Dakota65,4401.01×
Washington, District of Columbia60,1560.63×
Wyoming49,3631.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Engine audience
BrandAffinityCategory
Superman1.96×Movies & TV
AutoZone2.64×Cars & Mobility
Planet Fitness2.59×Sports
Bass guitar3.28×Music & Radio
Golf Channel3.69×Sports
Hatchback5.31×Cars & Mobility
Saxophone5.64×Music & Radio
Antique car5.31×Cars & Mobility
Carcare5.31×Cars & Mobility
Auto show5.31×Cars & Mobility
Cello4.88×Music & Radio
Family car5.31×Cars & Mobility
Muscle car3.27×Cars & Mobility
SUVs1.96×Cars & Mobility
Drag racing3.65×Cars & Mobility
Used car2.22×Cars & Mobility
Violin3.19×Music & Radio
Advance Auto Parts2.74×Cars & Mobility
Multi-tool3.75×Home & Garden
Electric guitar2.27×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Engine audience
TraitClusterScore
Family OrientationCONSERVATISM1.65
LGBTQ+ IdentityOPEN1.55
Early Adopter MentalityPOWER1.5
PatriotismCONSERVATISM1.3
Need for SecurityCONSERVATISM1.3
Risk AppetiteTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Engine
CountryShare
United States23.5%
Italy6.6%
Germany6.2%

See Engine audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Engine have in United States?

Engine has an estimated audience of 31,585,490 people in United States, concentrated in California and Texas.

What is the gender split and age of Engine fans?

21.7% of Engine fans are female, 78.3% are male, with an average age of 39.6 years.

Which brands do Engine fans like most?

Engine fans show strongest brand affinity for Superman (1.96×), AutoZone (2.64×), and Planet Fitness (2.59×) over the country average.

Where do Engine fans live in United States?

Engine fans in United States are most concentrated in California (reach 3,421,697), Texas (reach 2,961,454), and Florida (reach 2,303,409). These three regions account for the largest share of the active audience.

What other brands do Engine fans also like?

Beyond Engine itself, the audience over-indexes on AutoZone (2.64×), Planet Fitness (2.59×), Bass guitar (3.28×), and Golf Channel (3.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.