Rascasse Audience Intelligence

Drag racing Audience in United States

A data profile of the people who buy, follow and care about Drag racing in United States — modelled from more than twelve digital signal sources. Drag racing has an estimated audience of 17,405,505 people in United States.

#1340among Topic in United States#61in Cars & Mobility

The average Drag racing fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include San Francisco 49ers, Sports, Arts and music, with strongest over-indexing on San Francisco 49ers (12.23× the country average).

Demographically, the Drag racing audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Drag racing fan in United States is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for San Francisco 49ers.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drag racing profile in United States.

Audience size
17.4M
in United States
Gender
22.7%♀
77.3% male
Age
35.5
average years
Country rank
#1956
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drag racing fans

22.7% are female, 77.3% are male, average age 35.5.

Fig. 02

Gender split

22.7%
Female
77.3%
Male
Demographic split for Drag racing audience in United States
MetricValue
Female22.7%
Male77.3%
Average age35.5
Estimated audience size17,405,505
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Drag racing audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3916%
40-4915%
50+17%
Fig. 04

Worldwide distribution

30.3%

of the worldwide Drag racing audience comes from United States.

Worldwide audience distribution share by country for Drag racing
CountryShare
United States30.3%
Germany5.3%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drag racing audience in United States is strongest.

Fig. 05

Top regions by affinity

Drag racing fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~300K1.24×
02North Carolina~600K1.20×
03Washington, District of Columbia~60K1.19×
04Oklahoma~200K1.15×
05Missouri~300K1.13×
06Ohio~600K1.12×
07Indiana~400K1.12×
08West Virginia~90K1.11×
09Hawaii~80K1.11×
10Arkansas~200K1.10×
11New Mexico~100K1.10×
12Tennessee~400K1.08×
13South Carolina~300K1.07×
14Mississippi~200K1.07×
15Iowa~200K1.06×
16Alabama~300K1.05×
17Kansas~100K1.05×
18California~2M1.04×
19Virginia~400K1.04×
20Oregon~200K1.04×
21Washington~400K1.03×
22Louisiana~200K1.03×
23Nevada~200K1.03×
24Nebraska~90K1.03×
25Pennsylvania~600K1.01×
26Illinois~600K1.00×
27Alaska~40K1.00×
28Texas~1.5M0.99×
29Massachusetts~300K0.99×
30Florida~1M0.98×
31Michigan~400K0.98×
32Georgia~500K0.97×
33Maryland~300K0.97×
34Idaho~80K0.97×
35Arizona~300K0.96×
36South Dakota~40K0.96×
37New York~900K0.95×
38Wisconsin~200K0.92×
39Connecticut~200K0.91×
40Montana~40K0.91×
41Vermont~30K0.90×
42Minnesota~200K0.89×
43Delaware~40K0.89×
44North Dakota~30K0.89×
45Utah~100K0.88×
46Maine~50K0.87×
47New Hampshire~60K0.86×
48Colorado~200K0.85×
49Rhode Island~50K0.83×
50New Jersey~300K0.77×
Fig. 06

Affinity by region

Affinity by region — Drag racing, United States
0.77×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drag racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drag racing audience
#·InterestCategoryAffinity×
01San Francisco 49ersSports12.23×
02Christian McCaffreySports6.67×
03Muscle carCars & Mobility3.79×
04Motorcycle sportSports3.65×
05Automotive designBusiness & Career3.51×
06EngineCars & Mobility3.41×
07All-terrain vehicleCars & Mobility3.08×
08DrivingCars & Mobility3.03×
09Discount TireShopping2.66×
10Hand toolHome & Garden2.40×
11ManufacturingBusiness & Career2.17×
12Freight transportCars & Mobility2.11×
13Motor vehicleCars & Mobility2.08×
14College footballSports2.07×
15AdventureTravel & Leisure1.88×
16Popular musicMusic & Radio1.87×
17TransportCars & Mobility1.81×
18GardenHome & Garden1.65×
19SportsSports1.55×
20Arts and musicArts & Culture1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drag racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drag racing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.31×
Pet OwnershipJOY1.28×
Urban LifestyleOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drag racing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
MindfulnessBALANCE0.89×
Quality AwarenessPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drag racing have in United States?

Drag racing has an estimated audience of 17,405,505 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Drag racing fans?

22.7% of Drag racing fans are female, 77.3% are male, with an average age of 35.5 years.

03

Which brands do Drag racing fans like most?

Drag racing fans show strongest brand affinity for San Francisco 49ers (12.23×), Sports (1.55×), and Arts and music (1.53×) over the country average.

04

Where do Drag racing fans live in United States?

Drag racing fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Drag racing fans also like?

Beyond Drag racing itself, the audience over-indexes on Sports (1.55×), Arts and music (1.53×), Engine (3.41×), and Muscle car (3.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Drag racing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Drag racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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