Drag racing Audience in United States

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Drag racing has an estimated audience of 17,405,505 people in United States. 22.7% are female, 77.3% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: San Francisco 49ers, Sports, Arts and music, Engine, Muscle car.

The average Drag racing fan in United States is 35.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include San Francisco 49ers, Sports, Arts and music, with strongest over-indexing on San Francisco 49ers (12.23× the country average). Demographically, the Drag racing audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Drag racing fans

Demographic split for Drag racing audience in United States
MetricValue
Female22.7%
Male77.3%
Average age35.5
Estimated audience size17,405,505

Audience persona

The typical Drag racing fan in United States is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for San Francisco 49ers.

Top regions in United States

Top regions ranked by reach for Drag racing in United States
RegionReachAffinity
California2,170,4281.13×
Texas1,531,5821.02×
Florida1,216,8421.03×
New York1,018,2111.05×
North Carolina639,3901.22×
Ohio617,0331.15×
Illinois596,3821.03×
Pennsylvania587,8941×
Georgia527,0460.98×
Virginia466,4351.1×
Michigan450,3050.99×
Tennessee386,7911.11×
Washington384,7651.1×
New Jersey367,5940.83×
Massachusetts365,3171.07×
Indiana354,2481.11×
Arizona339,2150.95×
Missouri315,5211.12×
Maryland296,3810.99×
South Carolina278,4051.06×
Kentucky277,5041.27×
Wisconsin247,4360.94×
Colorado243,6910.89×
Alabama243,3971×
Louisiana230,5231.03×
Oklahoma224,9841.16×
Oregon213,2401.07×
Minnesota207,6700.83×
Nevada184,9941.1×
Connecticut162,3010.93×
Arkansas152,4491.06×
Iowa149,6531.04×
Mississippi142,3800.99×
Utah137,6170.88×
Kansas135,5920.99×
New Mexico90,8401.04×
West Virginia85,4611.05×
Hawaii85,1241.14×
Nebraska81,1710.93×
Idaho80,8150.93×
Washington, District of Columbia70,9011.36×
New Hampshire54,7690.8×
Maine49,5890.8×
Rhode Island43,4930.79×
Delaware40,4120.84×
Montana40,1870.83×
South Dakota37,9030.94×
Alaska31,5010.85×
North Dakota27,6790.77×
Vermont25,7070.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drag racing audience
BrandAffinityCategory
San Francisco 49ers12.23×Sports
Sports1.55×Sports
Arts and music1.53×Arts & Culture
Engine3.41×Cars & Mobility
Muscle car3.79×Cars & Mobility
Manufacturing2.17×Business & Career
Motor vehicle2.08×Cars & Mobility
Popular music1.87×Music & Radio
Christian McCaffrey6.67×Sports
Transport1.81×Cars & Mobility
Adventure1.88×Travel & Leisure
Automotive design3.51×Business & Career
Motorcycle sport3.65×Sports
Driving3.03×Cars & Mobility
College football2.07×Sports
Hand tool2.4×Home & Garden
All-terrain vehicle3.08×Cars & Mobility
Sirens7.16×Movies & TV
Garden1.65×Home & Garden
Freight transport2.11×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drag racing audience
TraitClusterScore
PatriotismCONSERVATISM1.46
LGBTQ+ IdentityOPEN1.38
Early Adopter MentalityPOWER1.35
Family OrientationCONSERVATISM1.33
DIY MentalityTHRILL1.26
Sports ActivityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Drag racing
CountryShare
United States30.3%
Germany5.3%
Japan5.1%

See Drag racing audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Drag racing have in United States?

Drag racing has an estimated audience of 17,405,505 people in United States, concentrated in California and Texas.

What is the gender split and age of Drag racing fans?

22.7% of Drag racing fans are female, 77.3% are male, with an average age of 35.5 years.

Which brands do Drag racing fans like most?

Drag racing fans show strongest brand affinity for San Francisco 49ers (12.23×), Sports (1.55×), and Arts and music (1.53×) over the country average.

Where do Drag racing fans live in United States?

Drag racing fans in United States are most concentrated in California (reach 2,170,428), Texas (reach 1,531,582), and Florida (reach 1,216,842). These three regions account for the largest share of the active audience.

What other brands do Drag racing fans also like?

Beyond Drag racing itself, the audience over-indexes on Sports (1.55×), Arts and music (1.53×), Engine (3.41×), and Muscle car (3.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drag racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.