Rascasse Audience Intelligence

Freight transport Audience in United States

A data profile of the people who buy, follow and care about Freight transport in United States — modelled from more than twelve digital signal sources. Freight transport has an estimated audience of 43,477,688 people in United States.

#369among Topic in United States#8in Cars & Mobility

The average Freight transport fan in United States is 40.7 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include FedEx, United Parcel Service, Solar energy, with strongest over-indexing on FedEx (3.48× the country average).

Demographically, the Freight transport audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Freight transport fan in United States is more female, around 40.7 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Freight transport profile in United States.

Audience size
43.5M
in United States
Gender
57.8%♀
42.2% male
Age
40.7
average years
Country rank
#509
Topic in United States
Fig. 01

Search interest · 12-month trend

-62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Freight transport fans

57.8% are female, 42.2% are male, average age 40.7.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Freight transport audience in United States
MetricValue
Female57.8%
Male42.2%
Average age40.7
Estimated audience size43,477,688
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Freight transport audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

32.1%

of the worldwide Freight transport audience comes from United States.

Worldwide audience distribution share by country for Freight transport
CountryShare
United States32.1%
Indonesia4.7%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Freight transport audience in United States is strongest.

Fig. 05

Top regions by affinity

Freight transport fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~600K1.74×
02Wisconsin~900K1.43×
03Missouri~1M1.39×
04Ohio~2M1.33×
05Indiana~1M1.31×
06Kansas~400K1.30×
07Idaho~300K1.30×
08Wyoming~80K1.28×
09Nebraska~300K1.25×
10Tennessee~1M1.22×
11North Dakota~100K1.22×
12Michigan~1.5M1.21×
13Arkansas~400K1.21×
14Montana~100K1.20×
15Kentucky~600K1.16×
16Pennsylvania~1.5M1.15×
17Minnesota~700K1.14×
18South Dakota~100K1.14×
19West Virginia~200K1.13×
20North Carolina~1.5M1.09×
21South Carolina~700K1.09×
22New Hampshire~200K1.09×
23Maine~200K1.09×
24Oklahoma~500K1.07×
25New Mexico~200K1.05×
26Illinois~1.5M1.04×
27Oregon~500K1.01×
28Mississippi~400K1.01×
29Delaware~100K0.98×
30Florida~3M0.96×
31Georgia~1.5M0.94×
32Alaska~90K0.92×
33Nevada~400K0.89×
34Utah~300K0.89×
35Washington~800K0.88×
36Colorado~600K0.87×
37Rhode Island~100K0.86×
38Virginia~900K0.84×
39Hawaii~200K0.82×
40Washington, District of Columbia~100K0.82×
41Connecticut~400K0.81×
42Louisiana~400K0.78×
43Alabama~500K0.77×
44Texas~2.5M0.73×
45New Jersey~800K0.73×
46Maryland~500K0.71×
47Massachusetts~600K0.67×
48New York~1.5M0.64×
49Arizona~600K0.63×
50California~2.5M0.56×
Fig. 06

Affinity by region

Affinity by region — Freight transport, United States
0.56×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Freight transport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Freight transport audience
#·InterestCategoryAffinity×
01Flatbed truckCars & Mobility7.07×
02Love's Travel Stops & Country StoresShopping5.14×
03FedExBusiness & Career3.48×
04Lawn mowerHome & Garden3.48×
05HatchbackCars & Mobility3.36×
06LogisticsBusiness & Career3.05×
07Solar energyHome & Garden3.02×
08United Parcel ServiceBusiness & Career2.90×
09Vehicle insuranceCars & Mobility2.62×
10Dump truckCars & Mobility2.61×
11RadioTechnology & Electronics2.04×
12Mortgage loansBusiness & Career1.93×
13Planet FitnessSports1.90×
14United States Postal ServiceBusiness & Career1.79×
15T-MobileTechnology & Electronics1.77×
16Wendy'sFood & Beverages1.68×
17Home AppliancesHome & Garden1.59×
18AutoZoneCars & Mobility1.59×
19EBayShopping1.54×
20Breaking newsMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Freight transport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Freight transport audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.63×
Need for SecurityCONSERVATISM1.55×
Price SensitivityPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Freight transport audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Design AffinityPREMIUM0.83×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Freight transport have in United States?

Freight transport has an estimated audience of 43,477,688 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Freight transport fans?

57.8% of Freight transport fans are female, 42.2% are male, with an average age of 40.7 years.

03

Which brands do Freight transport fans like most?

Freight transport fans show strongest brand affinity for FedEx (3.48×), United Parcel Service (2.9×), and Solar energy (3.02×) over the country average.

04

Where do Freight transport fans live in United States?

Freight transport fans in United States are most concentrated in Florida (reach ~3M), Texas (reach ~2.5M), and California (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Freight transport fans also like?

Beyond Freight transport itself, the audience over-indexes on United Parcel Service (2.9×), Solar energy (3.02×), Logistics (3.05×), and Love's Travel Stops & Country Stores (5.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Freight transport audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Freight transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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