Freight transport Audience in United States

Freight transport logo

Freight transport has an estimated audience of 43,477,688 people in United States. 57.8% are female, 42.2% are male, average age 40.7. Top regions: Florida, Texas, California. Top brand affinities: Google News, Google Maps, Indeed.com, Capital One, CarGurus.

The average Freight transport fan in United States is 40.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Google News, Google Maps, Indeed.com, with strongest over-indexing on Google News (30.04× the country average). Demographically, the Freight transport audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Freight transport fans

Demographic split for Freight transport audience in United States
MetricValue
Female57.8%
Male42.2%
Average age40.7
Estimated audience size43,477,688

Audience persona

The typical Freight transport fan in United States is more female, around 40.7 years old, with strong Family Orientation tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Freight transport in United States
RegionReachAffinity
Florida2,895,3590.98×
Texas2,563,7260.69×
California2,516,8510.53×
Ohio1,897,0391.42×
Pennsylvania1,790,7311.22×
New York1,548,3740.64×
North Carolina1,518,2411.16×
Michigan1,469,2211.29×
Illinois1,463,6021.01×
Georgia1,254,7410.94×
Indiana1,116,7581.41×
Tennessee1,116,7241.28×
Missouri1,052,5171.5×
Wisconsin1,001,3501.53×
Virginia909,8330.86×
New Jersey779,6810.71×
Washington746,7970.86×
South Carolina740,9381.13×
Minnesota712,1031.14×
Kentucky669,0451.23×
Colorado608,9360.89×
Iowa582,5141.63×
Oklahoma544,7451.13×
Oregon519,1101.04×
Massachusetts508,2570.59×
Maryland502,4380.67×
Kansas478,1091.4×
Arkansas464,4391.3×
Louisiana384,3170.69×
Nevada368,9790.88×
Mississippi350,2360.98×
Utah344,3760.88×
Connecticut332,9210.76×
Idaho311,2851.43×
Nebraska292,4611.34×
West Virginia236,9501.17×
New Mexico234,3321.07×
New Hampshire194,0761.13×
Maine177,1971.14×
Montana155,8241.29×
South Dakota117,4731.17×
Hawaii116,9540.63×
North Dakota116,7381.31×
Delaware111,5490.93×
Arizona104,7180.12×
Wyoming88,9941.38×
Rhode Island88,6520.64×
Washington, District of Columbia80,5420.62×
Vermont75,8560.99×
Alabama69,2850.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Freight transport audience
BrandAffinityCategory
Google News30.04×News
Google Maps16.73×Internet & Social Media
Indeed.com16.28×Business & Career
Capital One15.43×Business & Career
CarGurus22.11×Cars & Mobility
Enterprise Rent-A-Car17.17×Cars & Mobility
AccuWeather14.69×Home & Garden
Circle K14.73×Shopping
Autism Awareness19.03×Health
Apple Store15.9×Shopping
Diabetes mellitus awareness12.48×Health
Aaron Rodgers11.86×Sports
DeviantArt12.65×Internet & Social Media
ICloud16.58×Technology & Electronics
DuckDuckGo16.12×Internet & Social Media
Khan Academy14.39×Business & Career
Google Earth16.99×Internet & Social Media
Jeff Bezos18.36×Business & Career
Bruce Willis11.46×Movies & TV
Jollibee16.38×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Freight transport audience
TraitClusterScore
Family OrientationCONSERVATISM1.27
Price SensitivityPREMIUM1.24
Need for SecurityCONSERVATISM1.23
ExtroversionTHRILL1.12
Social Media UsageJOY1
Luxury OrientationPREMIUM0.98

Worldwide distribution

Worldwide audience distribution share by country for Freight transport
CountryShare
United States32.1%
Indonesia4.7%
United Kingdom4.5%

See Freight transport audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Freight transport have in United States?

Freight transport has an estimated audience of 43,477,688 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Freight transport fans?

57.8% of Freight transport fans are female, 42.2% are male, with an average age of 40.7 years.

Which brands do Freight transport fans like most?

Freight transport fans show strongest brand affinity for Google News (30.04×), Google Maps (16.73×), and Indeed.com (16.28×) over the country average.

Where do Freight transport fans live in United States?

Freight transport fans in United States are most concentrated in Florida (reach 2,895,359), Texas (reach 2,563,726), and California (reach 2,516,851). These three regions account for the largest share of the active audience.

What other brands do Freight transport fans also like?

Beyond Freight transport itself, the audience over-indexes on Google Maps (16.73×), Indeed.com (16.28×), Capital One (15.43×), and CarGurus (22.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Freight transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.