Freight transport Audience in United States

Freight transport logo

Freight transport has an estimated audience of 43,477,688 people in United States. 57.8% are female, 42.2% are male, average age 40.7. Top regions: Florida, Texas, California. Top brand affinities: Historic site, Vocal harmony, Governor of Michigan, Hipster, Fairy godmother.

The average Freight transport fan in United States is 40.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Historic site, Vocal harmony, Governor of Michigan, with strongest over-indexing on Historic site (19.07× the country average). Demographically, the Freight transport audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Freight transport fans

Demographic split for Freight transport audience in United States
MetricValue
Female57.8%
Male42.2%
Average age40.7
Estimated audience size43,477,688

Audience persona

The typical Freight transport fan in United States is more female, around 40.7 years old, with strong Family Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Freight transport in United States
RegionReachAffinity
Florida2,895,3590.98×
Texas2,563,7260.69×
California2,516,8510.53×
Ohio1,897,0391.42×
Pennsylvania1,790,7311.22×
New York1,548,3740.64×
North Carolina1,518,2411.16×
Michigan1,469,2211.29×
Illinois1,463,6021.01×
Georgia1,254,7410.94×
Indiana1,116,7581.41×
Tennessee1,116,7241.28×
Missouri1,052,5171.5×
Wisconsin1,001,3501.53×
Virginia909,8330.86×
New Jersey779,6810.71×
Washington746,7970.86×
South Carolina740,9381.13×
Minnesota712,1031.14×
Kentucky669,0451.23×
Colorado608,9360.89×
Iowa582,5141.63×
Oklahoma544,7451.13×
Oregon519,1101.04×
Massachusetts508,2570.59×
Maryland502,4380.67×
Kansas478,1091.4×
Arkansas464,4391.3×
Louisiana384,3170.69×
Nevada368,9790.88×
Mississippi350,2360.98×
Utah344,3760.88×
Connecticut332,9210.76×
Idaho311,2851.43×
Nebraska292,4611.34×
West Virginia236,9501.17×
New Mexico234,3321.07×
New Hampshire194,0761.13×
Maine177,1971.14×
Montana155,8241.29×
South Dakota117,4731.17×
Hawaii116,9540.63×
North Dakota116,7381.31×
Delaware111,5490.93×
Arizona104,7180.12×
Wyoming88,9941.38×
Rhode Island88,6520.64×
Washington, District of Columbia80,5420.62×
Vermont75,8560.99×
Alabama69,2850.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Freight transport audience
BrandAffinityCategory
Historic site19.07×Arts & Culture
Vocal harmony14.1×Music & Radio
Governor of Michigan17.82×Politics & Society
Hipster19.45×Politics & Society
Fairy godmother14.63×Literature
Goop10.2×Internet & Social Media
Grinch7.13×Movies & TV
Hibachi12.23×Food & Beverages
Wok9.64×Food & Beverages
Mathcore11.34×Music & Radio
Cherish (group)14.55×Music & Radio
Google Home8.32×Technology & Electronics
El Paso County, Colorado15.29×Travel & Leisure
headspace11.03×Health
Iron Man (film)5.56×Movies & TV
TV Fanatic12.25×Movies & TV
Grace Slick9.41×Music & Radio
La Jolla9.82×Travel & Leisure
Guitarist (magazine)11.34×Music & Radio
Kikar HaShabbat15.45×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Freight transport audience
TraitClusterScore
Family OrientationCONSERVATISM1.27
Price SensitivityPREMIUM1.24
Need for SecurityCONSERVATISM1.23
ExtroversionTHRILL1.12
Social Media UsageJOY1
Luxury OrientationPREMIUM0.98

Worldwide distribution

Worldwide audience distribution share by country for Freight transport
CountryShare
United States32.1%
Indonesia4.7%
United Kingdom4.5%

See Freight transport audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Freight transport have in United States?

Freight transport has an estimated audience of 43,477,688 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Freight transport fans?

57.8% of Freight transport fans are female, 42.2% are male, with an average age of 40.7 years.

Which brands do Freight transport fans like most?

Freight transport fans show strongest brand affinity for Historic site (19.07×), Vocal harmony (14.1×), and Governor of Michigan (17.82×) over the country average.

Where do Freight transport fans live in United States?

Freight transport fans in United States are most concentrated in Florida (reach 2,895,359), Texas (reach 2,563,726), and California (reach 2,516,851). These three regions account for the largest share of the active audience.

What other brands do Freight transport fans also like?

Beyond Freight transport itself, the audience over-indexes on Vocal harmony (14.1×), Governor of Michigan (17.82×), Hipster (19.45×), and Fairy godmother (14.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Freight transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.