Radio Audience in United States

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Radio has an estimated audience of 46,454,318 people in United States. 47.4% are female, 52.6% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Food and drink, Beauty, Superman, Fitness and wellness, United States.

The average Radio fan in United States is 42.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Food and drink, Beauty, Superman, with strongest over-indexing on Food and drink (1.7× the country average). Demographically, the Radio audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Radio fans

Demographic split for Radio audience in United States
MetricValue
Female47.4%
Male52.6%
Average age42.7
Estimated audience size46,454,318

Audience persona

The typical Radio fan in United States is balanced, around 42.7 years old, with strong Extroversion tendencies and a notable affinity for Food and drink.

Top regions in United States

Top regions ranked by reach for Radio in United States
RegionReachAffinity
California5,505,7101.08×
Texas5,006,1631.25×
Florida3,293,9941.05×
New York2,621,8981.01×
Georgia1,536,3181.07×
Illinois1,521,1330.98×
Pennsylvania1,509,1260.96×
Ohio1,492,3271.04×
North Carolina1,427,2521.02×
Michigan1,237,0411.02×
Arizona1,138,6011.2×
Virginia1,107,3270.98×
Tennessee1,060,5781.14×
New Jersey1,030,5010.87×
Washington952,2751.02×
Indiana939,6461.11×
Alabama877,6701.35×
Massachusetts782,1490.85×
Missouri770,4111.03×
South Carolina769,8771.1×
Maryland683,1840.86×
Wisconsin665,8160.95×
Colorado658,8320.9×
Louisiana658,6651.1×
Kentucky657,3511.13×
Minnesota620,3950.93×
Oklahoma582,7971.13×
Oregon513,4510.96×
Mississippi451,4811.18×
Connecticut421,3040.9×
Kansas413,6531.13×
Arkansas404,1981.06×
Iowa400,3001.05×
Nevada386,0230.86×
Utah381,0880.92×
West Virginia258,6881.2×
Idaho249,0231.07×
Nebraska238,2471.02×
New Mexico232,8291×
Hawaii167,1150.84×
New Hampshire148,7120.81×
Maine148,3370.89×
Washington, District of Columbia122,8770.88×
Montana120,8980.94×
Alaska119,6561.2×
Rhode Island115,7830.78×
South Dakota97,9130.91×
North Dakota90,8250.95×
Delaware90,5120.71×
Vermont64,6650.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Radio audience
BrandAffinityCategory
Food and drink1.7×Food & Beverages
Beauty1.75×Beauty & Wellness
Superman1.82×Movies & TV
Fitness and wellness1.56×Sports
United States1.74×Travel & Leisure
Online shopping1.57×Shopping
Movies1.51×Movies & TV
TikTok1.88×Internet & Social Media
Family1.56×Kids & Family
Rock music1.76×Music & Radio
Beverages1.62×Food & Beverages
Outdoor recreation1.52×Sports
Stranger Things3.05×Movies & TV
Afrobeat3.66×Music & Radio
Culture1.6×Literature
Broadcast engineering5.87×Business & Career
Godzilla2.88×Movies & TV
Photography1.5×Arts & Culture
Transport1.9×Cars & Mobility
Broadcasting1.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Radio audience
TraitClusterScore
ExtroversionTHRILL1.26
Convenience OrientationPREMIUM1.22
LGBTQ+ IdentityOPEN1.21
Community OrientationOPEN1.2
IndividualismJOY1.19
SpiritualityBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Radio
CountryShare
United States18.8%
India6.1%
Germany5.1%

See Radio audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Radio have in United States?

Radio has an estimated audience of 46,454,318 people in United States, concentrated in California and Texas.

What is the gender split and age of Radio fans?

47.4% of Radio fans are female, 52.6% are male, with an average age of 42.7 years.

Which brands do Radio fans like most?

Radio fans show strongest brand affinity for Food and drink (1.7×), Beauty (1.75×), and Superman (1.82×) over the country average.

Where do Radio fans live in United States?

Radio fans in United States are most concentrated in California (reach 5,505,710), Texas (reach 5,006,163), and Florida (reach 3,293,994). These three regions account for the largest share of the active audience.

What other brands do Radio fans also like?

Beyond Radio itself, the audience over-indexes on Beauty (1.75×), Superman (1.82×), Fitness and wellness (1.56×), and United States (1.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.