Rascasse Audience Intelligence

Radio Audience in United States

A data profile of the people who buy, follow and care about Radio in United States — modelled from more than twelve digital signal sources. Radio has an estimated audience of 46,454,318 people in United States.

#331among Topic in United States#25in Technology & Electronics

The average Radio fan in United States is 42.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Food and drink, FIFA World Cup 2026, Beauty, with strongest over-indexing on Food and drink (1.7× the country average).

Demographically, the Radio audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Radio fan in United States is balanced, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Food and drink.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Radio profile in United States.

Audience size
46.5M
in United States
Gender
47.4%♀
52.6% male
Age
42.7
average years
Country rank
#456
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Radio fans

47.4% are female, 52.6% are male, average age 42.7.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Radio audience in United States
MetricValue
Female47.4%
Male52.6%
Average age42.7
Estimated audience size46,454,318
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Radio audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4923%
50+29%
Fig. 04

Worldwide distribution

18.8%

of the worldwide Radio audience comes from United States.

Worldwide audience distribution share by country for Radio
CountryShare
United States18.8%
India6.1%
Germany5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Radio audience in United States is strongest.

Fig. 05

Top regions by affinity

Radio fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~900K1.33×
02Mississippi~500K1.23×
03Alaska~100K1.21×
04West Virginia~300K1.20×
05Texas~4.5M1.19×
06Louisiana~700K1.19×
07Kentucky~700K1.15×
08Arizona~1M1.14×
09Oklahoma~600K1.13×
10Tennessee~1M1.12×
11Kansas~400K1.12×
12South Carolina~800K1.11×
13Arkansas~400K1.11×
14Indiana~900K1.09×
15Nebraska~200K1.07×
16Georgia~1.5M1.06×
17New Mexico~200K1.05×
18Idaho~200K1.05×
19California~5.5M1.04×
20Iowa~400K1.04×
21South Dakota~100K1.04×
22North Dakota~100K1.04×
23Missouri~800K1.03×
24Ohio~1.5M1.01×
25North Carolina~1.5M1.00×
26Florida~3M0.98×
27Michigan~1M0.97×
28Virginia~1M0.97×
29Wisconsin~700K0.97×
30Pennsylvania~1.5M0.96×
31Washington~900K0.96×
32Montana~100K0.96×
33New York~2.5M0.95×
34Illinois~1.5M0.94×
35Oregon~500K0.94×
36Minnesota~600K0.91×
37Utah~400K0.91×
38Maine~200K0.91×
39Connecticut~400K0.90×
40Maryland~700K0.86×
41Colorado~600K0.86×
42Washington, District of Columbia~100K0.86×
43Vermont~70K0.86×
44New Jersey~1M0.85×
45Nevada~400K0.85×
46Massachusetts~800K0.84×
47Hawaii~200K0.84×
48New Hampshire~200K0.84×
49Rhode Island~100K0.81×
50Delaware~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Radio, United States
0.76×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Radio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Radio audience
#·InterestCategoryAffinity×
01Broadcast engineeringBusiness & Career5.87×
02AfrobeatMusic & Radio3.66×
03Stranger ThingsMovies & TV3.05×
04GodzillaMovies & TV2.88×
05TransportCars & Mobility1.90×
06TikTokInternet & Social Media1.88×
07SupermanMovies & TV1.82×
08Rock musicMusic & Radio1.76×
09BeautyBeauty & Wellness1.75×
10FIFA World Cup 2026Sports1.74×
11United StatesTravel & Leisure1.74×
12Food and drinkFood & Beverages1.70×
13BeveragesFood & Beverages1.62×
14CultureLiterature1.60×
15Online shoppingShopping1.57×
16Fitness and wellnessSports1.56×
17FamilyKids & Family1.56×
18Outdoor recreationSports1.52×
19MoviesMovies & TV1.51×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Radio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Radio audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
TraditionCONSERVATISM1.47×
SpiritualityBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Radio audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.97×
IndulgenceJOY0.98×
Design AffinityPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Radio have in United States?

Radio has an estimated audience of 46,454,318 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Radio fans?

47.4% of Radio fans are female, 52.6% are male, with an average age of 42.7 years.

03

Which brands do Radio fans like most?

Radio fans show strongest brand affinity for Food and drink (1.7×), FIFA World Cup 2026 (1.74×), and Beauty (1.75×) over the country average.

04

Where do Radio fans live in United States?

Radio fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~4.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Radio fans also like?

Beyond Radio itself, the audience over-indexes on FIFA World Cup 2026 (1.74×), Beauty (1.75×), Fitness and wellness (1.56×), and United States (1.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Radio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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