A data profile of the people who buy, follow and care about Radio in Mexico — modelled from more than twelve digital signal sources. Radio has an estimated audience of 5,920,730 people in Mexico.
The average Radio fan in Mexico is 33.6 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Puebla.
Top brand affinities include Cruz Azul, Real Madrid C.F., Club América, with strongest over-indexing on Cruz Azul (1.66× the country average).
Demographically, the Radio audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Radio fan in Mexico is more male, around 33.6 years old, with strong Tradition tendencies and a notable affinity for Cruz Azul.
The key figures that characterise the Radio profile in Mexico.
44.2% are female, 55.8% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 33.6 |
| Estimated audience size | 5,920,730 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Radio audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.8% |
| India | 6.1% |
| Germany | 5.1% |
Where the Radio audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puebla | ~500K | 1.49× | |
| 02 | Distrito Federal | ~1M | 1.36× | |
| 03 | Hidalgo | ~200K | 1.34× | |
| 04 | State of Mexico | ~1M | 1.31× | |
| 05 | Aguascalientes | ~90K | 1.22× | |
| 06 | Veracruz (state) | ~400K | 1.14× | |
| 07 | Guanajuato | ~300K | 1.14× | |
| 08 | Yucatan | ~100K | 1.13× | |
| 09 | Zacatecas | ~80K | 1.13× | |
| 10 | Chiapas | ~200K | 1.08× | |
| 11 | Morelos | ~100K | 1.08× | |
| 12 | Michoacan de Ocampo | ~200K | 1.05× | |
| 13 | Tlaxcala | ~70K | 1.04× | |
| 14 | Guerrero | ~200K | 1.03× | |
| 15 | Jalisco | ~400K | 1.02× | |
| 16 | Coahuila de Zaragoza | ~200K | 0.94× | |
| 17 | Baja California | ~200K | 0.91× | |
| 18 | Campeche | ~40K | 0.88× | |
| 19 | Durango | ~70K | 0.85× | |
| 20 | Nuevo Leon | ~300K | 0.84× | |
| 21 | Chihuahua | ~200K | 0.82× | |
| 22 | Baja California Sur | ~40K | 0.81× | |
| 23 | Nayarit | ~50K | 0.80× | |
| 24 | Colima | ~30K | 0.68× | |
| 25 | Oaxaca | ~60K | 0.39× | |
| 26 | Sinaloa | ~40K | 0.25× |
The strongest cross-interests of the Radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Animal husbandry | Politics & Society | 2.11× | ||
| 02 | Norteño (music) | Music & Radio | 1.90× | ||
| 03 | Orchestra | Music & Radio | 1.89× | ||
| 04 | Mariachi | Music & Radio | 1.85× | ||
| 05 | Ecuador | Travel & Leisure | 1.81× | ||
| 06 | Harmony | Kids & Family | 1.80× | ||
| 07 | Club América | Sports | 1.72× | ||
| 08 | Musical theatre | Movies & TV | 1.67× | ||
| 09 | Cruz Azul | Sports | 1.66× | ||
| 10 | Celebrity | Movies & TV | 1.66× | ||
| 11 | Nuevo León | Travel & Leisure | 1.66× | ||
| 12 | Oaxaca | Travel & Leisure | 1.62× | ||
| 13 | Laughter | Movies & TV | 1.62× | ||
| 14 | Digital television | Movies & TV | 1.61× | ||
| 15 | Reggaeton | Music & Radio | 1.60× | ||
| 16 | Poetry | Literature | 1.58× | ||
| 17 | High-definition television | Technology & Electronics | 1.58× | ||
| 18 | Real Madrid C.F. | Sports | 1.56× | ||
| 19 | Digital media | Business & Career | 1.55× | ||
| 20 | Animal | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.85× | |
| Spirituality | BALANCE | 1.18× | |
| Patriotism | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.49× | |
| Quality Awareness | PREMIUM | 0.52× | |
| Design Affinity | PREMIUM | 0.53× |
Radio has an estimated audience of 5,920,730 people in Mexico, concentrated in State of Mexico and Distrito Federal.
44.2% of Radio fans are female, 55.8% are male, with an average age of 33.6 years.
Radio fans show strongest brand affinity for Cruz Azul (1.66×), Real Madrid C.F. (1.56×), and Club América (1.72×) over the country average.
Radio fans in Mexico are most concentrated in State of Mexico (reach ~1M), Distrito Federal (reach ~1M), and Puebla (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Radio itself, the audience over-indexes on Real Madrid C.F. (1.56×), Club América (1.72×), Norteño (music) (1.9×), and Celebrity (1.66×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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