Radio Audience in Mexico
Radio has an estimated audience of 5,920,730 people in Mexico. 44.2% are female, 55.8% are male, average age 33.6. Top regions: State of Mexico, Distrito Federal, Puebla. Top brand affinities: Club América, Cruz Azul, Real Madrid C.F., Norteño (music), Celebrity.
The average Radio fan in Mexico is 33.6 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Puebla. Top brand affinities include Club América, Cruz Azul, Real Madrid C.F., with strongest over-indexing on Club América (1.72× the country average). Demographically, the Radio audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Radio fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 33.6 |
| Estimated audience size | 5,920,730 |
Audience persona
The typical Radio fan in Mexico is more male, around 33.6 years old, with strong Spirituality tendencies and a notable affinity for Club América.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,067,580 | 1.31× |
| Distrito Federal | 1,056,843 | 1.36× |
| Puebla | 469,442 | 1.49× |
| Jalisco | 446,722 | 1.02× |
| Veracruz (state) | 396,137 | 1.14× |
| Guanajuato | 318,816 | 1.14× |
| Nuevo Leon | 298,950 | 0.84× |
| Baja California | 224,334 | 0.91× |
| Michoacan de Ocampo | 214,418 | 1.05× |
| Chiapas | 192,101 | 1.08× |
| Hidalgo | 191,901 | 1.34× |
| Chihuahua | 167,175 | 0.82× |
| Coahuila de Zaragoza | 167,023 | 0.94× |
| Guerrero | 154,474 | 1.03× |
| Yucatan | 139,093 | 1.13× |
| Morelos | 110,542 | 1.08× |
| Aguascalientes | 92,194 | 1.23× |
| Zacatecas | 84,677 | 1.13× |
| Tlaxcala | 71,018 | 1.04× |
| Durango | 69,858 | 0.85× |
| Oaxaca | 61,575 | 0.38× |
| Nayarit | 45,430 | 0.79× |
| Campeche | 39,802 | 0.88× |
| Baja California Sur | 38,203 | 0.81× |
| Sinaloa | 35,868 | 0.23× |
| Colima | 25,402 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Club América | 1.72× | Sports |
| Cruz Azul | 1.66× | Sports |
| Real Madrid C.F. | 1.56× | Sports |
| Norteño (music) | 1.9× | Music & Radio |
| Celebrity | 1.66× | Movies & TV |
| Reggaeton | 1.6× | Music & Radio |
| Poetry | 1.58× | Literature |
| Animal | 1.52× | Pets & Animals |
| Ecuador | 1.81× | Travel & Leisure |
| Harmony | 1.8× | Kids & Family |
| Musical theatre | 1.67× | Movies & TV |
| Orchestra | 1.89× | Music & Radio |
| Digital media | 1.55× | Business & Career |
| High-definition television | 1.58× | Technology & Electronics |
| Oaxaca | 1.62× | Travel & Leisure |
| Digital television | 1.61× | Movies & TV |
| Mariachi | 1.85× | Music & Radio |
| Laughter | 1.62× | Movies & TV |
| Nuevo León | 1.66× | Travel & Leisure |
| FC Bayern Munich | 1.81× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.63 |
| Travelling | THRILL | 1.19 |
| Patriotism | CONSERVATISM | 1.1 |
| Need for Security | CONSERVATISM | 1.1 |
| Urban Lifestyle | OPEN | 1.05 |
| Extroversion | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| India | 6.1% |
| Germany | 5.1% |
See Radio audiences in other countries
More Technology & Electronics audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Radio have in Mexico?
Radio has an estimated audience of 5,920,730 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Radio fans?
44.2% of Radio fans are female, 55.8% are male, with an average age of 33.6 years.
Which brands do Radio fans like most?
Radio fans show strongest brand affinity for Club América (1.72×), Cruz Azul (1.66×), and Real Madrid C.F. (1.56×) over the country average.
Where do Radio fans live in Mexico?
Radio fans in Mexico are most concentrated in State of Mexico (reach 1,067,580), Distrito Federal (reach 1,056,843), and Puebla (reach 469,442). These three regions account for the largest share of the active audience.
What other brands do Radio fans also like?
Beyond Radio itself, the audience over-indexes on Cruz Azul (1.66×), Real Madrid C.F. (1.56×), Norteño (music) (1.9×), and Celebrity (1.66×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.