Ecuador Audience in Mexico
Ecuador has an estimated audience of 6,431,788 people in Mexico. 44.8% are female, 55.2% are male, average age 33.6. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Mobile payment, Puma, Catholic Church, MSN, Anti-aging cream.
The average Ecuador fan in Mexico is 33.6 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Mobile payment, Puma, Catholic Church, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Ecuador audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Ecuador fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 33.6 |
| Estimated audience size | 6,431,788 |
Audience persona
The typical Ecuador fan in Mexico is more male, around 33.6 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,349,374 | 1.53× |
| Distrito Federal | 1,048,295 | 1.24× |
| Jalisco | 539,170 | 1.14× |
| Veracruz (state) | 419,598 | 1.11× |
| Nuevo Leon | 417,723 | 1.08× |
| Puebla | 385,911 | 1.13× |
| Guanajuato | 296,600 | 0.97× |
| Baja California | 294,621 | 1.1× |
| Chihuahua | 221,421 | 0.99× |
| Michoacan de Ocampo | 220,008 | 0.99× |
| Chiapas | 188,021 | 0.97× |
| Coahuila de Zaragoza | 174,900 | 0.91× |
| Oaxaca | 156,937 | 0.88× |
| Guerrero | 152,992 | 0.94× |
| Yucatan | 148,904 | 1.11× |
| Hidalgo | 148,724 | 0.95× |
| Sinaloa | 142,003 | 0.83× |
| Morelos | 114,399 | 1.03× |
| Aguascalientes | 78,093 | 0.96× |
| Durango | 71,036 | 0.8× |
| Zacatecas | 65,502 | 0.8× |
| Tlaxcala | 63,143 | 0.85× |
| Nayarit | 56,281 | 0.91× |
| Baja California Sur | 51,062 | 0.99× |
| Campeche | 42,811 | 0.87× |
| Colima | 37,270 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| Catholic Church | 2.69× | Politics & Society |
| MSN | 2.6× | News |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Banana | 2.64× | Food & Beverages |
| Pedro Pascal | 2.79× | Movies & TV |
| Sarcasm | 2.56× | Politics & Society |
| Travel agency | 2.58× | Travel & Leisure |
| Local news | 4.84× | News |
| Game consoles | 1.93× | Technology & Electronics |
| Radio | 1.89× | Technology & Electronics |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| El País | 2.55× | News |
| Broadcasting of sports events | 3.34× | Movies & TV |
| George Clooney | 5.84× | Movies & TV |
| Do it yourself (DIY) | 1.58× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.37 |
| Quality Awareness | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.75 |
| DIY Mentality | THRILL | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Mexico | 11.9% |
| Colombia | 9.7% |
See Ecuador audiences in other countries
More Country audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Guatemala (13,601,604)
- Spain (11,410,742)
- Colombia (10,332,903)
Frequently asked questions
How many fans does Ecuador have in Mexico?
Ecuador has an estimated audience of 6,431,788 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Ecuador fans?
44.8% of Ecuador fans are female, 55.2% are male, with an average age of 33.6 years.
Which brands do Ecuador fans like most?
Ecuador fans show strongest brand affinity for Mobile payment (5.93×), Puma (2.76×), and Catholic Church (2.69×) over the country average.
Where do Ecuador fans live in Mexico?
Ecuador fans in Mexico are most concentrated in State of Mexico (reach 1,349,374), Distrito Federal (reach 1,048,295), and Jalisco (reach 539,170). These three regions account for the largest share of the active audience.
What other brands do Ecuador fans also like?
Beyond Ecuador itself, the audience over-indexes on Puma (2.76×), Catholic Church (2.69×), MSN (2.6×), and Anti-aging cream (3.68×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Ecuador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.