Rascasse Audience Intelligence

Ecuador Audience in United States

A data profile of the people who buy, follow and care about Ecuador in United States — modelled from more than twelve digital signal sources. Ecuador has an estimated audience of 8,996,170 people in United States.

#46among Country in United States#246among POI in United States#344in Travel & Leisure

The average Ecuador fan in United States is 40.7 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, New York, California.

Top brand affinities include FIFA World Cup, Las Vegas, Web server, with strongest over-indexing on FIFA World Cup (3.04× the country average).

Demographically, the Ecuador audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ecuador fan in United States is more male, around 40.7 years old, with strong Spirituality tendencies and a notable affinity for FIFA World Cup.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ecuador profile in United States.

Audience size
9M
in United States
Gender
42.6%♀
57.4% male
Age
40.7
average years
Country rank
#3978
POI in United States
Fig. 01

Search interest · 12-month trend

+139%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ecuador fans

42.6% are female, 57.4% are male, average age 40.7.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Ecuador audience in United States
MetricValue
Female42.6%
Male57.4%
Average age40.7
Estimated audience size8,996,170
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Ecuador audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Ecuador audience comes from United States.

Worldwide audience distribution share by country for Ecuador
CountryShare
United States16.6%
Mexico11.9%
Colombia9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ecuador audience in United States is strongest.

Fig. 05

Top regions by affinity

Ecuador fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~600K2.45×
02Florida~1.5M2.37×
03New York~1M2.29×
04Connecticut~200K2.09×
05Washington, District of Columbia~40K1.39×
06Illinois~400K1.25×
07Minnesota~200K1.23×
08Massachusetts~200K1.19×
09Texas~900K1.15×
10California~1M1.14×
11Virginia~200K1.12×
12Maryland~200K1.12×
13Utah~90K1.12×
14Georgia~300K1.09×
15Pennsylvania~300K1.06×
16North Carolina~300K1.01×
17Arizona~200K1.01×
18Washington~200K0.98×
19Colorado~100K0.94×
20Rhode Island~30K0.94×
21Alaska~20K0.93×
22Alabama~100K0.92×
23Kansas~70K0.92×
24Vermont~10K0.92×
25Oregon~90K0.91×
26South Carolina~100K0.90×
27Nevada~80K0.90×
28Delaware~20K0.90×
29Louisiana~100K0.84×
30Missouri~100K0.83×
31New Mexico~40K0.83×
32Maine~30K0.83×
33Montana~20K0.83×
34Idaho~40K0.81×
35New Hampshire~30K0.81×
36Wisconsin~100K0.79×
37Indiana~100K0.76×
38Oklahoma~80K0.76×
39Tennessee~100K0.75×
40Iowa~60K0.75×
41Nebraska~30K0.75×
42Hawaii~30K0.75×
43Kentucky~80K0.74×
44Ohio~200K0.73×
45North Dakota~10K0.68×
46Michigan~200K0.67×
47Arkansas~50K0.66×
48South Dakota~10K0.66×
49West Virginia~30K0.60×
50Mississippi~40K0.59×
Fig. 06

Affinity by region

Affinity by region — Ecuador, United States
0.59×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ecuador audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ecuador audience
#·InterestCategoryAffinity×
01Copa LibertadoresSports16.91×
02Lyric poetryLiterature10.97×
03FIFA Club World CupSports10.29×
04Ligue 1Sports9.65×
05Cruz AzulSports7.85×
06CumbiaMusic & Radio7.36×
07MadridTravel & Leisure7.35×
08La LigaSports7.13×
09Web serverTechnology & Electronics6.71×
10Club AméricaSports6.62×
11MariachiMusic & Radio6.57×
12Las VegasTravel & Leisure3.73×
13Spanish languagePolitics & Society3.35×
14WhatsAppInternet & Social Media3.10×
15FIFA World CupSports3.04×
16MexicoTravel & Leisure3.00×
17Solar energyHome & Garden2.92×
18United States Postal ServiceBusiness & Career2.08×
19NatureHome & Garden1.76×
20Mobile phonesTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ecuador audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ecuador audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.67×
PatriotismCONSERVATISM1.51×
Urban LifestyleOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ecuador audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
DIY MentalityTHRILL0.80×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ecuador have in United States?

Ecuador has an estimated audience of 8,996,170 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Ecuador fans?

42.6% of Ecuador fans are female, 57.4% are male, with an average age of 40.7 years.

03

Which brands do Ecuador fans like most?

Ecuador fans show strongest brand affinity for FIFA World Cup (3.04×), Las Vegas (3.73×), and Web server (6.71×) over the country average.

04

Where do Ecuador fans live in United States?

Ecuador fans in United States are most concentrated in Florida (reach ~1.5M), New York (reach ~1M), and California (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Ecuador fans also like?

Beyond Ecuador itself, the audience over-indexes on Las Vegas (3.73×), Web server (6.71×), La Liga (7.13×), and Copa Libertadores (16.91×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Ecuador audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ecuador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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