Rascasse Audience Intelligence

Ligue 1 Audience in United States

A data profile of the people who buy, follow and care about Ligue 1 in United States — modelled from more than twelve digital signal sources. Ligue 1 has an estimated audience of 2,728,279 people in United States.

#60among Soccer in United States#142among Event in United States#986in Sports

The average Ligue 1 fan in United States is 30.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Norwich City F.C., FIFA World Cup 2026, Brighton & Hove Albion F.C., with strongest over-indexing on Norwich City F.C. (196.87× the country average).

Demographically, the Ligue 1 audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ligue 1 fan in United States is more male, around 30.3 years old, with strong Patriotism tendencies and a notable affinity for Norwich City F.C..

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ligue 1 profile in United States.

Audience size
2.7M
in United States
Gender
26.0%♀
74.0% male
Age
30.3
average years
Country rank
#11118
Event in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ligue 1 fans

26.0% are female, 74.0% are male, average age 30.3.

Fig. 02

Gender split

26.0%
Female
74.0%
Male
Demographic split for Ligue 1 audience in United States
MetricValue
Female26.0%
Male74.0%
Average age30.3
Estimated audience size2,728,279
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Ligue 1 audience in United States
Age bracketShare%
16-1945%
20-2922%
30-3916%
40-4911%
50+7%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Ligue 1 audience comes from United States.

Worldwide audience distribution share by country for Ligue 1
CountryShare
France18.2%
Indonesia9.5%
Italy7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ligue 1 audience in United States is strongest.

Fig. 05

Top regions by affinity

Ligue 1 fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~200K2.56×
02Florida~400K2.10×
03New York~300K2.07×
04Maryland~90K2.05×
05Connecticut~50K2.01×
06Washington, District of Columbia~20K1.93×
07Massachusetts~90K1.65×
08Virginia~100K1.50×
09California~400K1.35×
10Nevada~30K1.33×
11Utah~30K1.29×
12Rhode Island~10K1.28×
13Illinois~100K1.21×
14Delaware~9K1.19×
15Texas~300K1.18×
16Georgia~100K1.17×
17North Carolina~90K1.12×
18Indiana~50K1.11×
19Nebraska~10K1.09×
20Washington~60K1.06×
21Colorado~40K1.03×
22Pennsylvania~90K0.96×
23Arizona~50K0.93×
24Iowa~20K0.93×
25Kansas~20K0.90×
26Idaho~10K0.89×
27Ohio~70K0.88×
28Louisiana~30K0.85×
29Oregon~30K0.84×
30Kentucky~30K0.83×
31Tennessee~40K0.82×
32Minnesota~30K0.81×
33Maine~8K0.79×
34Vermont~3K0.74×
35New Hampshire~8K0.73×
36South Dakota~4K0.69×
37North Dakota~4K0.66×
38Oklahoma~20K0.63×
39South Carolina~30K0.62×
40Alabama~20K0.62×
41Michigan~40K0.60×
42Wisconsin~20K0.60×
43Missouri~30K0.59×
44Arkansas~10K0.58×
45New Mexico~7K0.55×
46Alaska~3K0.55×
47Hawaii~6K0.54×
48West Virginia~6K0.48×
49Mississippi~10K0.45×
50Montana~3K0.45×
Fig. 06

Affinity by region

Affinity by region — Ligue 1, United States
0.45×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ligue 1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ligue 1 audience
#·InterestCategoryAffinity×
01Norwich City F.C.Sports196.87×
02Brighton & Hove Albion F.C.Sports143.50×
03Julio EncisoSports143.50×
04Pep GuardiolaSports76.01×
05Kevin De BruyneSports68.44×
062. BundesligaSports61.88×
07Atalanta B.C.Sports57.79×
08Football playerBusiness & Career56.79×
09Southampton F.C.Sports48.63×
10SofascoreSports37.57×
11Primeira LigaSports37.50×
12SweatpantsFashion & Accessoires24.52×
13The Devil Wears PradaMusic & Radio20.00×
14PonytailFashion & Accessoires17.87×
15Christmas marketFood & Beverages16.94×
16EgyptTravel & Leisure15.50×
17HondurasTravel & Leisure14.05×
18Ryder CupSports12.38×
19FIFA World Cup 2026Sports7.05×
20Instant messagingInternet & Social Media5.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ligue 1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ligue 1 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.08×
TravellingTHRILL2.78×
Family OrientationCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ligue 1 audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.62×
Design AffinityPREMIUM0.71×
Early Adopter MentalityPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ligue 1 have in United States?

Ligue 1 has an estimated audience of 2,728,279 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Ligue 1 fans?

26.0% of Ligue 1 fans are female, 74.0% are male, with an average age of 30.3 years.

03

Which brands do Ligue 1 fans like most?

Ligue 1 fans show strongest brand affinity for Norwich City F.C. (196.87×), FIFA World Cup 2026 (7.05×), and Brighton & Hove Albion F.C. (143.5×) over the country average.

04

Where do Ligue 1 fans live in United States?

Ligue 1 fans in United States are most concentrated in California (reach ~400K), Florida (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ligue 1 fans also like?

Beyond Ligue 1 itself, the audience over-indexes on FIFA World Cup 2026 (7.05×), Brighton & Hove Albion F.C. (143.5×), Pep Guardiola (76.01×), and Football player (56.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See Ligue 1 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ligue 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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