Ligue 1 Audience in United States

Ligue 1 logo

Ligue 1 has an estimated audience of 2,692,035 people in United States. 26.0% are female, 74.0% are male, average age 30.3. Top regions: California, Florida, New York. Top brand affinities: Norwich City F.C., Brighton & Hove Albion F.C., Kevin De Bruyne, Football player, Sweatpants.

The average Ligue 1 fan in United States is 30.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Norwich City F.C., Brighton & Hove Albion F.C., Kevin De Bruyne, with strongest over-indexing on Norwich City F.C. (196.88× the country average). Demographically, the Ligue 1 audience skews more male with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Soccer

Demographics of Ligue 1 fans

Demographic split for Ligue 1 audience in United States
MetricValue
Female26.0%
Male74.0%
Average age30.3
Estimated audience size2,692,035

Audience persona

The typical Ligue 1 fan in United States is more male, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Norwich City F.C..

Top regions in United States

Top regions ranked by reach for Ligue 1 in United States
RegionReachAffinity
California427,7001.44×
Florida388,9292.13×
New York326,0712.17×
Texas265,6771.15×
New Jersey179,3082.62×
Illinois108,5421.21×
Virginia103,3241.58×
Maryland94,9612.05×
Georgia93,4521.13×
Massachusetts91,4261.72×
Pennsylvania89,8710.99×
North Carolina88,2121.09×
Ohio72,3810.87×
Washington55,0271.02×
Connecticut54,6392.02×
Arizona53,3450.97×
Indiana51,3671.04×
Michigan44,7910.64×
Colorado42,3271×
Tennessee41,2500.76×
Nevada34,8971.34×
Minnesota31,2200.81×
Utah30,4561.26×
Kentucky27,9510.83×
Oregon26,0450.84×
Louisiana25,5800.74×
South Carolina24,6830.61×
Wisconsin24,0570.59×
Missouri22,8780.53×
Alabama18,9930.51×
Iowa18,8750.85×
Oklahoma18,2510.61×
Washington, District of Columbia17,2472.13×
Nebraska14,3741.06×
Kansas14,1520.67×
Idaho11,5070.85×
Arkansas11,1770.5×
Rhode Island10,2651.2×
Delaware8,8251.19×
New Hampshire8,0440.76×
Mississippi7,6840.35×
Maine7,2670.75×
New Mexico6,9640.52×
Hawaii6,3260.55×
West Virginia4,0860.33×
South Dakota3,5640.57×
Vermont3,2140.68×
North Dakota2,8050.51×
Montana2,6000.35×
Alaska2,4030.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ligue 1 audience
BrandAffinityCategory
Norwich City F.C.196.88×Sports
Brighton & Hove Albion F.C.143.5×Sports
Kevin De Bruyne68.44×Sports
Football player56.79×Business & Career
Sweatpants24.52×Fashion & Accessoires
Pep Guardiola76.01×Sports
2. Bundesliga61.88×Sports
Ponytail17.87×Fashion & Accessoires
Sofascore37.57×Sports
FC Bayern Munich10.36×Sports
Instant messaging5.99×Internet & Social Media
Egypt15.5×Travel & Leisure
Primeira Liga37.5×Sports
Honduras14.05×Travel & Leisure
Ryder Cup12.38×Sports
FIFA Club World Cup23.31×Sports
Southampton F.C.48.63×Sports
Atalanta B.C.57.79×Sports
Christmas market16.94×Food & Beverages
Junior college80×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ligue 1 audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.21
Risk AppetiteTHRILL1.3
Luxury OrientationPREMIUM1.27
Convenience OrientationPREMIUM1.18
Social Media UsageJOY1.16
Community OrientationOPEN1.07

Worldwide distribution

Worldwide audience distribution share by country for Ligue 1
CountryShare
France13.8%
Indonesia10.4%
Italy8.0%

See Ligue 1 audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Ligue 1 have in United States?

Ligue 1 has an estimated audience of 2,692,035 people in United States, concentrated in California and Florida.

What is the gender split and age of Ligue 1 fans?

26.0% of Ligue 1 fans are female, 74.0% are male, with an average age of 30.3 years.

Which brands do Ligue 1 fans like most?

Ligue 1 fans show strongest brand affinity for Norwich City F.C. (196.88×), Brighton & Hove Albion F.C. (143.5×), and Kevin De Bruyne (68.44×) over the country average.

Where do Ligue 1 fans live in United States?

Ligue 1 fans in United States are most concentrated in California (reach 427,700), Florida (reach 388,929), and New York (reach 326,071). These three regions account for the largest share of the active audience.

What other brands do Ligue 1 fans also like?

Beyond Ligue 1 itself, the audience over-indexes on Brighton & Hove Albion F.C. (143.5×), Kevin De Bruyne (68.44×), Football player (56.79×), and Sweatpants (24.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ligue 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.