Instant messaging Audience in United States

Instant messaging logo

Instant messaging has an estimated audience of 61,148,506 people in United States. 52.8% are female, 47.2% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Snapchat, WhatsApp, TikTok, Bad Bunny, Facebook Messenger.

The average Instant messaging fan in United States is 37.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Snapchat, WhatsApp, TikTok, with strongest over-indexing on Snapchat (2.97× the country average). Demographically, the Instant messaging audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

Demographics of Instant messaging fans

Demographic split for Instant messaging audience in United States
MetricValue
Female52.8%
Male47.2%
Average age37.6
Estimated audience size61,148,506

Audience persona

The typical Instant messaging fan in United States is balanced, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for Snapchat.

Top regions in United States

Top regions ranked by reach for Instant messaging in United States
RegionReachAffinity
California5,590,5380.83×
Texas4,635,6620.88×
Florida3,974,2890.96×
New York3,458,4141.01×
Pennsylvania2,017,1090.98×
Georgia1,873,3830.99×
Ohio1,853,9700.98×
North Carolina1,793,5850.97×
Illinois1,638,8660.8×
Virginia1,542,1441.04×
Michigan1,468,4040.92×
Tennessee1,314,2231.07×
Massachusetts1,196,7900.99×
Washington1,191,4050.97×
New Jersey1,187,8150.76×
Indiana1,169,0331.05×
Arizona1,161,4010.93×
Kentucky1,081,1661.41×
Colorado1,038,1281.08×
South Carolina959,8661.04×
Missouri948,1920.96×
Alabama919,6701.08×
Maryland896,0880.85×
Louisiana817,6521.04×
Wisconsin777,1920.84×
Oklahoma749,0291.1×
Mississippi632,2351.25×
Oregon624,6000.89×
Minnesota574,6670.66×
Nevada556,7560.94×
Arkansas544,6481.08×
Utah471,8610.86×
Iowa471,5450.94×
Kansas438,2690.91×
Connecticut420,4810.69×
West Virginia363,7761.28×
Nebraska306,2701×
New Mexico266,5870.87×
Idaho248,2950.81×
Hawaii223,2370.85×
Maine201,2220.92×
North Dakota198,3471.58×
Alaska189,4021.45×
New Hampshire182,4490.76×
Rhode Island176,1760.91×
Wyoming166,3281.84×
Montana165,1090.97×
South Dakota162,9691.15×
Vermont148,5251.38×
Delaware135,2320.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Instant messaging audience
BrandAffinityCategory
Snapchat2.97×Internet & Social Media
WhatsApp2.9×Internet & Social Media
TikTok1.51×Internet & Social Media
Bad Bunny2.41×Music & Radio
Facebook Messenger1.77×Internet & Social Media
Voice over IP4.54×Technology & Electronics
Electro (music)1.86×Music & Radio
Southern hip hop1.8×Music & Radio
Chicano rap2.06×Music & Radio
West Coast hip hop1.58×Music & Radio
Country rap2.02×Music & Radio
French hip hop2.04×Music & Radio
Midwest hip hop1.97×Music & Radio
Japanese hip hop2.05×Music & Radio
British hip hop1.99×Music & Radio
Atlanta hip hop2.06×Music & Radio
Alternative hip hop1.52×Music & Radio
Korean hip hop1.92×Music & Radio
Spanish language1.53×Politics & Society
Erlang (programming language)6.99×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Instant messaging audience
TraitClusterScore
ExtroversionTHRILL1.37
Social Media UsageJOY1.22
SustainabilityBALANCE1.18
Urban LifestyleOPEN1.14
Convenience OrientationPREMIUM1.08
Family OrientationCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Instant messaging
CountryShare
United States19.0%
Brazil6.4%
India5.9%

See Instant messaging audiences in other countries

More Content type audiences in United States

Frequently asked questions

How many fans does Instant messaging have in United States?

Instant messaging has an estimated audience of 61,148,506 people in United States, concentrated in California and Texas.

What is the gender split and age of Instant messaging fans?

52.8% of Instant messaging fans are female, 47.2% are male, with an average age of 37.6 years.

Which brands do Instant messaging fans like most?

Instant messaging fans show strongest brand affinity for Snapchat (2.97×), WhatsApp (2.9×), and TikTok (1.51×) over the country average.

Where do Instant messaging fans live in United States?

Instant messaging fans in United States are most concentrated in California (reach 5,590,538), Texas (reach 4,635,662), and Florida (reach 3,974,289). These three regions account for the largest share of the active audience.

What other brands do Instant messaging fans also like?

Beyond Instant messaging itself, the audience over-indexes on WhatsApp (2.9×), TikTok (1.51×), Bad Bunny (2.41×), and Facebook Messenger (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Instant messaging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.