Rascasse Audience Intelligence

Meme Audience in United States

A data profile of the people who buy, follow and care about Meme in United States — modelled from more than twelve digital signal sources. Meme has an estimated audience of 70,484,414 people in United States.

#1among Content type in United States#154among Topic in United States#7in Internet & Social Media

The average Meme fan in United States is 34.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include High school, Bath and Bodyworks, Musical instrument, with strongest over-indexing on High school (2.25× the country average).

Demographically, the Meme audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Meme fan in United States is balanced, around 34.5 years old, with strong Patriotism tendencies and a notable affinity for High school.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Meme profile in United States.

Audience size
70.5M
in United States
Gender
51.4%♀
48.6% male
Age
34.5
average years
Country rank
#192
Topic in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meme fans

51.4% are female, 48.6% are male, average age 34.5.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Meme audience in United States
MetricValue
Female51.4%
Male48.6%
Average age34.5
Estimated audience size70,484,414
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Meme audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3916%
40-4915%
50+14%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Meme audience comes from United States.

Worldwide audience distribution share by country for Meme
CountryShare
United States32.4%
India5.0%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meme audience in United States is strongest.

Fig. 05

Top regions by affinity

Meme fans by region: top regions in United States
#RegionReachAffinity×
01Utah~1M1.54×
02Texas~8M1.31×
03Arkansas~700K1.25×
04Alaska~200K1.23×
05Oklahoma~900K1.21×
06Arizona~1.5M1.20×
07Idaho~400K1.19×
08Kansas~700K1.18×
09Kentucky~1M1.15×
10Nebraska~400K1.15×
11West Virginia~400K1.15×
12Washington~1.5M1.13×
13Alabama~1M1.11×
14Indiana~1.5M1.10×
15North Dakota~200K1.10×
16Missouri~1M1.08×
17South Dakota~200K1.08×
18Virginia~2M1.05×
19New Mexico~400K1.05×
20Oregon~800K1.04×
21North Carolina~2M1.03×
22Louisiana~900K1.03×
23California~8M1.01×
24Georgia~2M1.01×
25Tennessee~1.5M1.00×
26Montana~200K1.00×
27Hawaii~300K0.99×
28South Carolina~1M0.98×
29Mississippi~600K0.98×
30Colorado~1M0.97×
31Florida~4.5M0.96×
32Michigan~2M0.96×
33Iowa~600K0.96×
34Ohio~2M0.95×
35Nevada~700K0.95×
36Pennsylvania~2M0.94×
37Wisconsin~1M0.93×
38Illinois~2M0.92×
39Minnesota~900K0.89×
40Wyoming~90K0.89×
41Maine~200K0.87×
42Maryland~1M0.85×
43New Jersey~1.5M0.83×
44Connecticut~600K0.81×
45New York~3M0.80×
46New Hampshire~200K0.79×
47Massachusetts~1M0.78×
48Rhode Island~200K0.75×
49Delaware~100K0.71×
50Washington, District of Columbia~100K0.64×
Fig. 06

Affinity by region

Affinity by region — Meme, United States
0.64×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meme audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meme audience
#·InterestCategoryAffinity×
01Bath and BodyworksShopping2.40×
02Obsessed (2009 film)Movies & TV2.40×
03City BankBusiness & Career2.40×
04BJ's Wholesale ClubShopping2.32×
05High schoolBusiness & Career2.25×
06Gaming computerTechnology & Electronics2.16×
07Nail artBeauty & Wellness2.13×
08Non-fiction booksLiterature2.12×
09PianoMusic & Radio2.01×
10House musicMusic & Radio2.01×
11EyebrowBeauty & Wellness1.93×
12Real propertyHome & Garden1.87×
13Scooby-DooMovies & TV1.83×
14KetoneHealth1.82×
15Mother's DayKids & Family1.64×
16Made in USABusiness & Career1.64×
17Dog walkingPets & Animals1.63×
18CookbookFood & Beverages1.61×
19Britney SpearsMusic & Radio1.53×
20Musical instrumentMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meme audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Meme audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.22×
Need for SecurityCONSERVATISM1.14×
Healthy LifestyleBALANCE1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Meme audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.84×
Design AffinityPREMIUM0.84×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Meme have in United States?

Meme has an estimated audience of 70,484,414 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Meme fans?

51.4% of Meme fans are female, 48.6% are male, with an average age of 34.5 years.

03

Which brands do Meme fans like most?

Meme fans show strongest brand affinity for High school (2.25×), Bath and Bodyworks (2.4×), and Musical instrument (1.51×) over the country average.

04

Where do Meme fans live in United States?

Meme fans in United States are most concentrated in Texas (reach ~8M), California (reach ~8M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Meme fans also like?

Beyond Meme itself, the audience over-indexes on Bath and Bodyworks (2.4×), Musical instrument (1.51×), Piano (2.01×), and Real property (1.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Content type audiences in United States

See Meme audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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