Dog walking Audience in United States

Dog walking logo

Dog walking has an estimated audience of 34,790,841 people in United States. 63.6% are female, 36.4% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Dog lovers, Dog collar, Scooby-Doo, Maltese (dog), Poodle.

The average Dog walking fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog lovers, Dog collar, Scooby-Doo, with strongest over-indexing on Dog lovers (5.88× the country average). Demographically, the Dog walking audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Dog walking fans

Demographic split for Dog walking audience in United States
MetricValue
Female63.6%
Male36.4%
Average age37.0
Estimated audience size34,790,841

Audience persona

The typical Dog walking fan in United States is more female, around 37.0 years old, with strong Pet Ownership tendencies and a notable affinity for Dog lovers.

Top regions in United States

Top regions ranked by reach for Dog walking in United States
RegionReachAffinity
California5,376,8491.41×
Texas2,729,0860.91×
Florida2,698,0501.15×
New York2,058,9201.06×
Illinois1,496,1571.29×
North Carolina1,169,4471.12×
Virginia1,133,0561.34×
Pennsylvania1,092,9230.93×
Washington1,088,0191.56×
Georgia1,056,6900.99×
Massachusetts957,9861.4×
Colorado928,7041.69×
Ohio888,1790.83×
Michigan846,7720.93×
New Jersey821,3810.93×
Maryland766,1171.28×
Arizona676,4140.95×
Indiana600,4400.94×
Connecticut577,3291.65×
Tennessee567,0190.81×
Missouri518,6400.92×
Oregon507,7431.27×
Wisconsin504,4650.96×
South Carolina493,0070.94×
Kentucky491,1831.13×
Minnesota478,6400.96×
Utah368,1911.18×
Oklahoma354,9100.92×
Alabama295,8310.61×
Kansas287,1601.05×
Louisiana279,9750.62×
Nevada269,8010.8×
Iowa264,9130.92×
Arkansas189,0150.66×
Idaho170,3100.98×
New Hampshire162,0921.18×
Nebraska151,6380.87×
New Mexico148,0260.85×
Hawaii133,2530.89×
Mississippi127,6580.45×
Maine113,1290.91×
Washington, District of Columbia110,2421.05×
Rhode Island104,8120.95×
Alaska96,4041.3×
Montana94,7350.98×
Delaware80,0960.83×
West Virginia72,0150.44×
Vermont59,1040.97×
South Dakota57,3110.71×
North Dakota51,3960.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dog walking audience
BrandAffinityCategory
Dog lovers5.88×Pets & Animals
Dog collar4.35×Pets & Animals
Scooby-Doo3.78×Movies & TV
Maltese (dog)4.75×Pets & Animals
Poodle4.35×Pets & Animals
French Bulldog4.04×Pets & Animals
Golden Retriever3.81×Pets & Animals
Dog breed2.73×Pets & Animals
Yorkshire Terrier4.03×Pets & Animals
Labrador Retriever3.72×Pets & Animals
Shih Tzu4.51×Pets & Animals
Pug4.23×Pets & Animals
Siberian Husky4.43×Pets & Animals
Beagle4.24×Pets & Animals
Chihuahua (dog)3.74×Pets & Animals
Dog food2.9×Pets & Animals
Dachshund3.49×Pets & Animals
British Shorthair4.77×Pets & Animals
Bulldog3.1×Pets & Animals
Siamese cat4.59×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dog walking audience
TraitClusterScore
Pet OwnershipJOY2.16
LGBTQ+ IdentityOPEN1.87
Design AffinityPREMIUM1.66
Luxury OrientationPREMIUM1.52
SustainabilityBALANCE1.51
TravellingTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for Dog walking
CountryShare
United States24.1%
Japan12.6%
United Kingdom7.9%

See Dog walking audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Dog walking have in United States?

Dog walking has an estimated audience of 34,790,841 people in United States, concentrated in California and Texas.

What is the gender split and age of Dog walking fans?

63.6% of Dog walking fans are female, 36.4% are male, with an average age of 37.0 years.

Which brands do Dog walking fans like most?

Dog walking fans show strongest brand affinity for Dog lovers (5.88×), Dog collar (4.35×), and Scooby-Doo (3.78×) over the country average.

Where do Dog walking fans live in United States?

Dog walking fans in United States are most concentrated in California (reach 5,376,849), Texas (reach 2,729,086), and Florida (reach 2,698,050). These three regions account for the largest share of the active audience.

What other brands do Dog walking fans also like?

Beyond Dog walking itself, the audience over-indexes on Dog collar (4.35×), Scooby-Doo (3.78×), Maltese (dog) (4.75×), and Poodle (4.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog walking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.