Rascasse Audience Intelligence

Dog walking Audience in United States

A data profile of the people who buy, follow and care about Dog walking in United States — modelled from more than twelve digital signal sources. Dog walking has an estimated audience of 34,790,841 people in United States.

#511among Topic in United States#14in Pets & Animals

The average Dog walking fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog lovers, Dog collar, Maltese (dog), with strongest over-indexing on Dog lovers (5.88× the country average).

Demographically, the Dog walking audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dog walking fan in United States is more female, around 37.0 years old, with strong Pet Ownership tendencies and a notable affinity for Dog lovers.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dog walking profile in United States.

Audience size
34.8M
in United States
Gender
63.6%♀
36.4% male
Age
37.0
average years
Country rank
#723
Topic in United States
Fig. 01

Search interest · 12-month trend

-53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dog walking fans

63.6% are female, 36.4% are male, average age 37.0.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Dog walking audience in United States
MetricValue
Female63.6%
Male36.4%
Average age37.0
Estimated audience size34,790,841
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Dog walking audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3917%
40-4918%
50+18%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Dog walking audience comes from United States.

Worldwide audience distribution share by country for Dog walking
CountryShare
United States24.1%
Japan12.6%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dog walking audience in United States is strongest.

Fig. 05

Top regions by affinity

Dog walking fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~800K1.49×
02Connecticut~500K1.42×
03Washington~1M1.40×
04Massachusetts~900K1.34×
05California~5M1.30×
06Illinois~1.5M1.29×
07Virginia~1M1.25×
08Oregon~500K1.24×
09Maryland~700K1.21×
10New Hampshire~200K1.15×
11Alaska~80K1.14×
12Utah~300K1.11×
13Kentucky~500K1.09×
14Kansas~300K1.07×
15Vermont~70K1.07×
16North Carolina~1M1.06×
17Florida~2.5M1.03×
18Idaho~200K1.03×
19Rhode Island~100K1.02×
20New York~2M1.01×
21Maine~100K1.01×
22Washington, District of Columbia~100K1.01×
23Arizona~700K0.99×
24Montana~100K0.99×
25New Jersey~900K0.98×
26Iowa~300K0.97×
27Pennsylvania~1M0.96×
28Indiana~600K0.96×
29Wisconsin~500K0.96×
30Nebraska~200K0.95×
31Delaware~90K0.95×
32South Carolina~500K0.94×
33Minnesota~500K0.94×
34Hawaii~100K0.94×
35Georgia~1M0.93×
36New Mexico~200K0.93×
37North Dakota~70K0.93×
38Missouri~500K0.91×
39Oklahoma~400K0.91×
40South Dakota~70K0.90×
41Michigan~800K0.89×
42Texas~2.5M0.88×
43Ohio~900K0.85×
44Tennessee~600K0.83×
45Nevada~300K0.83×
46Arkansas~200K0.80×
47West Virginia~100K0.77×
48Louisiana~300K0.74×
49Mississippi~200K0.73×
50Alabama~300K0.71×
Fig. 06

Affinity by region

Affinity by region — Dog walking, United States
0.71×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dog walking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dog walking audience
#·InterestCategoryAffinity×
01Dog loversPets & Animals5.88×
02British ShorthairPets & Animals4.77×
03Maltese (dog)Pets & Animals4.75×
04Siamese catPets & Animals4.59×
05Shih TzuPets & Animals4.51×
06Siberian HuskyPets & Animals4.43×
07Dog collarPets & Animals4.35×
08PoodlePets & Animals4.35×
09BeaglePets & Animals4.24×
10PugPets & Animals4.23×
11French BulldogPets & Animals4.04×
12Yorkshire TerrierPets & Animals4.03×
13Golden RetrieverPets & Animals3.81×
14Scooby-DooMovies & TV3.78×
15Chihuahua (dog)Pets & Animals3.74×
16Labrador RetrieverPets & Animals3.72×
17DachshundPets & Animals3.49×
18BulldogPets & Animals3.10×
19Dog foodPets & Animals2.90×
20Dog breedPets & Animals2.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dog walking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dog walking audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.05×
Healthy LifestyleBALANCE1.53×
Luxury OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dog walking audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.02×
TraditionCONSERVATISM1.06×
Family OrientationCONSERVATISM1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dog walking have in United States?

Dog walking has an estimated audience of 34,790,841 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dog walking fans?

63.6% of Dog walking fans are female, 36.4% are male, with an average age of 37.0 years.

03

Which brands do Dog walking fans like most?

Dog walking fans show strongest brand affinity for Dog lovers (5.88×), Dog collar (4.35×), and Maltese (dog) (4.75×) over the country average.

04

Where do Dog walking fans live in United States?

Dog walking fans in United States are most concentrated in California (reach ~5M), Texas (reach ~2.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Dog walking fans also like?

Beyond Dog walking itself, the audience over-indexes on Dog collar (4.35×), Maltese (dog) (4.75×), Scooby-Doo (3.78×), and Poodle (4.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Dog walking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog walking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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