Golden Retriever Audience in United States

Golden Retriever logo

Golden Retriever has an estimated audience of 28,157,792 people in United States. 64.3% are female, 35.7% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Labrador Retriever, Dog lovers, Pomeranian (dog), Dachshund, French Bulldog.

The average Golden Retriever fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Labrador Retriever, Dog lovers, Pomeranian (dog), with strongest over-indexing on Labrador Retriever (2.8× the country average). Demographically, the Golden Retriever audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Video game

Demographics of Golden Retriever fans

Demographic split for Golden Retriever audience in United States
MetricValue
Female64.3%
Male35.7%
Average age36.9
Estimated audience size28,157,792

Audience persona

The typical Golden Retriever fan in United States is more female, around 36.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Labrador Retriever.

Top regions in United States

Top regions ranked by reach for Golden Retriever in United States
RegionReachAffinity
California3,506,1321.13×
Texas2,730,0341.13×
Florida2,327,2431.22×
New York1,527,3330.97×
Illinois988,0591.05×
Pennsylvania987,4661.04×
North Carolina933,7691.1×
Ohio908,2681.05×
Georgia897,2421.03×
Michigan766,6061.04×
New Jersey729,7481.02×
Virginia702,0501.02×
Arizona633,9201.1×
Washington613,2881.09×
Tennessee585,3441.04×
Indiana571,4281.11×
Massachusetts551,3570.99×
Wisconsin463,4121.09×
Maryland459,8930.95×
Missouri452,7381×
South Carolina445,7371.05×
Colorado438,8020.99×
Alabama418,7531.06×
Minnesota393,3380.97×
Kentucky381,8001.08×
Louisiana344,0920.95×
Oklahoma343,4391.1×
Oregon324,0111×
Connecticut271,9160.96×
Nevada270,0310.99×
Utah262,5411.04×
Iowa250,7271.08×
Kansas246,1311.11×
Arkansas237,6871.02×
Mississippi220,8570.95×
Idaho163,9871.16×
Nebraska147,1451.04×
New Mexico140,3600.99×
West Virginia134,8841.03×
New Hampshire106,0180.96×
Hawaii97,9660.81×
Maine95,7300.95×
Rhode Island79,2960.88×
Montana74,0800.95×
Delaware63,3320.82×
South Dakota60,8670.94×
Washington, District of Columbia55,0170.65×
North Dakota54,5670.94×
Alaska45,6530.76×
Vermont35,9950.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Golden Retriever audience
BrandAffinityCategory
Labrador Retriever2.8×Pets & Animals
Dog lovers2.68×Pets & Animals
Pomeranian (dog)2.98×Pets & Animals
Dachshund2.91×Pets & Animals
French Bulldog2.78×Pets & Animals
Chihuahua (dog)2.87×Pets & Animals
Maltese (dog)3.05×Pets & Animals
Poodle2.87×Pets & Animals
Siberian Husky3.07×Pets & Animals
Dog walking2.26×Pets & Animals
Shih Tzu3.06×Pets & Animals
Harry Potter1.52×Movies & TV
Pug2.87×Pets & Animals
Beagle3.01×Pets & Animals
Rottweiler3×Pets & Animals
Boxer (dog)3.03×Pets & Animals
Dog food1.97×Pets & Animals
Border Collie3.08×Pets & Animals
Bulldog2.34×Pets & Animals
Yorkshire Terrier2.52×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Golden Retriever audience
TraitClusterScore
Luxury OrientationPREMIUM3.08
Pet OwnershipJOY1.97
SustainabilityBALANCE1.69
Risk AppetiteTHRILL1.52
DIY MentalityTHRILL1.31
LGBTQ+ IdentityOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Golden Retriever
CountryShare
United States25.7%
Japan15.6%
Germany6.1%

See Golden Retriever audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Golden Retriever have in United States?

Golden Retriever has an estimated audience of 28,157,792 people in United States, concentrated in California and Texas.

What is the gender split and age of Golden Retriever fans?

64.3% of Golden Retriever fans are female, 35.7% are male, with an average age of 36.9 years.

Which brands do Golden Retriever fans like most?

Golden Retriever fans show strongest brand affinity for Labrador Retriever (2.8×), Dog lovers (2.68×), and Pomeranian (dog) (2.98×) over the country average.

Where do Golden Retriever fans live in United States?

Golden Retriever fans in United States are most concentrated in California (reach 3,506,132), Texas (reach 2,730,034), and Florida (reach 2,327,243). These three regions account for the largest share of the active audience.

What other brands do Golden Retriever fans also like?

Beyond Golden Retriever itself, the audience over-indexes on Dog lovers (2.68×), Pomeranian (dog) (2.98×), Dachshund (2.91×), and French Bulldog (2.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Golden Retriever. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.