Rascasse Audience Intelligence

Golden Retriever Audience in United States

A data profile of the people who buy, follow and care about Golden Retriever in United States — modelled from more than twelve digital signal sources. Golden Retriever has an estimated audience of 28,157,792 people in United States.

#707among Topic in United States#23in Pets & Animals

The average Golden Retriever fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Labrador Retriever, Dog lovers, Pomeranian (dog), with strongest over-indexing on Labrador Retriever (2.8× the country average).

Demographically, the Golden Retriever audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Golden Retriever fan in United States is more female, around 36.9 years old, with strong Pet Ownership tendencies and a notable affinity for Labrador Retriever.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Golden Retriever profile in United States.

Audience size
28.2M
in United States
Gender
64.3%♀
35.7% male
Age
36.9
average years
Country rank
#1027
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Golden Retriever fans

64.3% are female, 35.7% are male, average age 36.9.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Golden Retriever audience in United States
MetricValue
Female64.3%
Male35.7%
Average age36.9
Estimated audience size28,157,792
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Golden Retriever audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3916%
40-4918%
50+19%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Golden Retriever audience comes from United States.

Worldwide audience distribution share by country for Golden Retriever
CountryShare
United States25.7%
Japan15.6%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Golden Retriever audience in United States is strongest.

Fig. 05

Top regions by affinity

Golden Retriever fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~200K1.18×
02Florida~2M1.16×
03Alabama~400K1.10×
04Texas~2.5M1.09×
05Oklahoma~300K1.09×
06Kansas~200K1.09×
07Arizona~600K1.08×
08Indiana~600K1.08×
09Kentucky~400K1.08×
10Utah~300K1.08×
11Iowa~300K1.08×
12Nebraska~200K1.08×
13California~3.5M1.07×
14North Carolina~900K1.06×
15Wisconsin~500K1.06×
16West Virginia~100K1.06×
17Washington~600K1.05×
18Arkansas~200K1.05×
19North Dakota~60K1.04×
20Ohio~900K1.03×
21Tennessee~600K1.03×
22South Carolina~400K1.03×
23Pennsylvania~1M1.02×
24South Dakota~70K1.02×
25Illinois~900K1.01×
26Michigan~700K1.01×
27Georgia~900K1.00×
28Missouri~500K1.00×
29New Jersey~700K0.99×
30Virginia~700K0.99×
31Oregon~300K0.99×
32New Mexico~100K0.99×
33Massachusetts~500K0.98×
34Minnesota~400K0.98×
35Connecticut~300K0.98×
36Mississippi~200K0.98×
37New Hampshire~100K0.98×
38Montana~80K0.98×
39Colorado~400K0.97×
40Louisiana~400K0.97×
41Maine~100K0.97×
42Nevada~300K0.95×
43Maryland~400K0.93×
44New York~1.5M0.92×
45Rhode Island~80K0.91×
46Alaska~50K0.87×
47Delaware~70K0.84×
48Hawaii~100K0.81×
49Vermont~40K0.79×
50Washington, District of Columbia~50K0.65×
Fig. 06

Affinity by region

Affinity by region — Golden Retriever, United States
0.65×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Golden Retriever audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Golden Retriever audience
#·InterestCategoryAffinity×
01Border ColliePets & Animals3.08×
02Siberian HuskyPets & Animals3.07×
03Shih TzuPets & Animals3.06×
04Maltese (dog)Pets & Animals3.05×
05Boxer (dog)Pets & Animals3.03×
06BeaglePets & Animals3.01×
07RottweilerPets & Animals3.00×
08Pomeranian (dog)Pets & Animals2.98×
09DachshundPets & Animals2.91×
10Chihuahua (dog)Pets & Animals2.87×
11PoodlePets & Animals2.87×
12PugPets & Animals2.87×
13Labrador RetrieverPets & Animals2.80×
14French BulldogPets & Animals2.78×
15Dog loversPets & Animals2.68×
16Yorkshire TerrierPets & Animals2.52×
17BulldogPets & Animals2.34×
18Dog walkingPets & Animals2.26×
19Dog foodPets & Animals1.97×
20Harry PotterMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Golden Retriever audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Golden Retriever audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.66×
Design AffinityPREMIUM1.17×
MindfulnessBALANCE1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Golden Retriever audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.65×
Need for SecurityCONSERVATISM0.68×
Convenience OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Golden Retriever have in United States?

Golden Retriever has an estimated audience of 28,157,792 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Golden Retriever fans?

64.3% of Golden Retriever fans are female, 35.7% are male, with an average age of 36.9 years.

03

Which brands do Golden Retriever fans like most?

Golden Retriever fans show strongest brand affinity for Labrador Retriever (2.8×), Dog lovers (2.68×), and Pomeranian (dog) (2.98×) over the country average.

04

Where do Golden Retriever fans live in United States?

Golden Retriever fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Golden Retriever fans also like?

Beyond Golden Retriever itself, the audience over-indexes on Dog lovers (2.68×), Pomeranian (dog) (2.98×), Dachshund (2.91×), and French Bulldog (2.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Golden Retriever audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Golden Retriever. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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