A data profile of the people who buy, follow and care about Golden Retriever in Brazil — modelled from more than twelve digital signal sources. Golden Retriever has an estimated audience of 3,623,887 people in Brazil.
The average Golden Retriever fan in Brazil is 40.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Shih Tzu, Pug, Labrador Retriever, with strongest over-indexing on Shih Tzu (4.99× the country average).
Demographically, the Golden Retriever audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Pet Ownership, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Golden Retriever fan in Brazil is more female, around 40.3 years old, with strong Pet Ownership tendencies and a notable affinity for Shih Tzu.
The key figures that characterise the Golden Retriever profile in Brazil.
69.2% are female, 30.8% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 40.3 |
| Estimated audience size | 3,623,887 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Golden Retriever audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.7% |
| Japan | 15.6% |
| Germany | 6.1% |
Where the Golden Retriever audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pernambuco | ~200K | 1.22× | |
| 02 | Mato Grosso do Sul | ~60K | 1.21× | |
| 03 | Goiás | ~200K | 1.16× | |
| 04 | Minas Gerais | ~400K | 1.14× | |
| 05 | Paraíba | ~80K | 1.14× | |
| 06 | Sergipe | ~40K | 1.12× | |
| 07 | Rio Grande do Norte | ~70K | 1.10× | |
| 08 | Alagoas | ~60K | 1.10× | |
| 09 | Ceará | ~200K | 1.09× | |
| 10 | Rio Grande do Sul | ~200K | 1.07× | |
| 11 | Bahia | ~200K | 1.04× | |
| 12 | Santa Catarina | ~200K | 1.03× | |
| 13 | Paraná | ~200K | 1.00× | |
| 14 | Mato Grosso | ~70K | 0.97× | |
| 15 | Rio de Janeiro | ~300K | 0.96× | |
| 16 | Tocantins | ~20K | 0.95× | |
| 17 | Acre | ~10K | 0.95× | |
| 18 | Federal District | ~60K | 0.93× | |
| 19 | Piauí | ~50K | 0.93× | |
| 20 | Espírito Santo | ~70K | 0.92× | |
| 21 | Roraima | ~9K | 0.92× | |
| 22 | Rondônia | ~30K | 0.90× | |
| 23 | Pará | ~100K | 0.88× | |
| 24 | São Paulo | ~800K | 0.87× | |
| 25 | Amapá | ~10K | 0.86× | |
| 26 | Maranhão | ~70K | 0.80× | |
| 27 | Amazonas | ~50K | 0.77× |
The strongest cross-interests of the Golden Retriever audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Labrador Retriever | Pets & Animals | 5.20× | ||
| 02 | Chihuahua (dog) | Pets & Animals | 5.12× | ||
| 03 | Pug | Pets & Animals | 5.08× | ||
| 04 | Poodle | Pets & Animals | 5.03× | ||
| 05 | Shih Tzu | Pets & Animals | 4.99× | ||
| 06 | Yorkshire Terrier | Pets & Animals | 4.91× | ||
| 07 | Pomeranian (dog) | Pets & Animals | 4.83× | ||
| 08 | French Bulldog | Pets & Animals | 4.79× | ||
| 09 | Maltese (dog) | Pets & Animals | 4.75× | ||
| 10 | Bulldog | Pets & Animals | 4.74× | ||
| 11 | Dachshund | Pets & Animals | 4.50× | ||
| 12 | Dog harness | Pets & Animals | 4.44× | ||
| 13 | Boxer (dog) | Pets & Animals | 4.42× | ||
| 14 | Dog collar | Pets & Animals | 3.93× | ||
| 15 | Siberian Husky | Pets & Animals | 3.59× | ||
| 16 | Labrador | Pets & Animals | 3.56× | ||
| 17 | Beagle | Pets & Animals | 3.53× | ||
| 18 | Rottweiler | Pets & Animals | 3.21× | ||
| 19 | Dog breed | Pets & Animals | 2.21× | ||
| 20 | Animal welfare | Politics & Society | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.51× | |
| Quality Awareness | PREMIUM | 1.29× | |
| Design Affinity | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.77× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Patriotism | CONSERVATISM | 0.79× |
Golden Retriever has an estimated audience of 3,623,887 people in Brazil, concentrated in São Paulo and Minas Gerais.
69.2% of Golden Retriever fans are female, 30.8% are male, with an average age of 40.3 years.
Golden Retriever fans show strongest brand affinity for Shih Tzu (4.99×), Pug (5.08×), and Labrador Retriever (5.2×) over the country average.
Golden Retriever fans in Brazil are most concentrated in São Paulo (reach ~800K), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Golden Retriever itself, the audience over-indexes on Pug (5.08×), Labrador Retriever (5.2×), Poodle (5.03×), and Chihuahua (dog) (5.12×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Golden Retriever. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.