A data profile of the people who buy, follow and care about Animal welfare in Brazil — modelled from more than twelve digital signal sources. Animal welfare has an estimated audience of 8,814,647 people in Brazil.
Animal welfare has an estimated audience of 8,814,647 people in Brazil. 65.4% are female, 34.6% are male, average age 42.9. Top brand affinities: Instagram, Pet food, Medicine, Pet store, Rock music.
Top brand affinities include Instagram, Pet food, Medicine, with strongest over-indexing on Instagram (1.54× the country average).
Demographically, the Animal welfare audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Animal welfare fan in Brazil is more female, around 42.9 years old, with strong Pet Ownership tendencies and a notable affinity for Instagram.
The key figures that characterise the Animal welfare profile in Brazil.
65.4% are female, 34.6% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 42.9 |
| Estimated audience size | 8,814,647 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Animal welfare audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 6.6% |
| Germany | 6.0% |
The strongest cross-interests of the Animal welfare audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pet food | Pets & Animals | 2.80× | ||
| 02 | Petz | Games | 2.68× | ||
| 03 | Animal rights | Politics & Society | 2.62× | ||
| 04 | Dog grooming | Pets & Animals | 2.59× | ||
| 05 | Pet store | Pets & Animals | 2.45× | ||
| 06 | Maria Bethânia | Music & Radio | 2.17× | ||
| 07 | Veterinary medicine | Business & Career | 1.77× | ||
| 08 | MSN | News | 1.77× | ||
| 09 | Petrobras | Cars & Mobility | 1.77× | ||
| 10 | Juliana Paes | Movies & TV | 1.75× | ||
| 11 | Medicine | Business & Career | 1.62× | ||
| 12 | Google Maps | Internet & Social Media | 1.62× | ||
| 13 | Dogs | Pets & Animals | 1.60× | ||
| 14 | Paolla Oliveira | Movies & TV | 1.58× | ||
| 15 | Grazi Massafera | Movies & TV | 1.58× | ||
| 16 | Internet & Social Media | 1.54× | |||
| 17 | Enel | Home & Garden | 1.54× | ||
| 18 | Rock music | Music & Radio | 1.53× | ||
| 19 | Pop music | Music & Radio | 1.52× | ||
| 20 | Localiza | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.82× | |
| Community Orientation | OPEN | 1.54× | |
| Sustainability | BALANCE | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Tradition | CONSERVATISM | 0.80× | |
| Spirituality | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Animal welfare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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