Veterinary medicine Audience in Brazil
Veterinary medicine has an estimated audience of 12,599,514 people in Brazil. 65.9% are female, 34.1% are male, average age 39.6. Top regions: Ceará, São Paulo, Minas Gerais. Top brand affinities: Pet store, Animal welfare, Pet food, Cachorro, Shih Tzu.
The average Veterinary medicine fan in Brazil is 39.6 years old, more female, and lives primarily in Ceará. The audience is concentrated in Ceará, São Paulo, Minas Gerais. Top brand affinities include Pet store, Animal welfare, Pet food, with strongest over-indexing on Pet store (1.87× the country average). Demographically, the Veterinary medicine audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Pet Ownership, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Veterinary medicine fans
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 39.6 |
| Estimated audience size | 12,599,514 |
Audience persona
The typical Veterinary medicine fan in Brazil is more female, around 39.6 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| Ceará | 1,734,564 | 3.15× |
| São Paulo | 1,713,000 | 0.52× |
| Minas Gerais | 658,656 | 0.51× |
| Rio de Janeiro | 440,519 | 0.37× |
| Bahia | 435,210 | 0.52× |
| Paraná | 297,183 | 0.39× |
| Goiás | 288,708 | 0.6× |
| Rio Grande do Sul | 271,711 | 0.37× |
| Pernambuco | 253,293 | 0.44× |
| Sergipe | 252,843 | 1.93× |
| Federal District | 244,384 | 1.16× |
| Pará | 232,285 | 0.56× |
| Paraíba | 228,125 | 0.9× |
| Amazonas | 199,079 | 0.91× |
| Santa Catarina | 194,506 | 0.34× |
| Rondônia | 194,232 | 1.85× |
| Rio Grande do Norte | 191,605 | 0.91× |
| Maranhão | 186,428 | 0.59× |
| Alagoas | 171,415 | 0.93× |
| Mato Grosso | 166,581 | 0.71× |
| Mato Grosso do Sul | 166,248 | 0.9× |
| Espírito Santo | 160,996 | 0.61× |
| Piauí | 150,417 | 0.86× |
| Tocantins | 139,530 | 1.67× |
| Amapá | 91,670 | 2.05× |
| Roraima | 70,642 | 1.99× |
| Acre | 55,116 | 1.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet store | 1.87× | Pets & Animals |
| Animal welfare | 1.77× | Politics & Society |
| Pet food | 1.7× | Pets & Animals |
| Cachorro | 1.53× | Pets & Animals |
| Shih Tzu | 1.7× | Pets & Animals |
| Dog health | 1.66× | Pets & Animals |
| Cat food | 1.65× | Pets & Animals |
| Pomeranian (dog) | 1.84× | Pets & Animals |
| Yorkshire Terrier | 1.77× | Pets & Animals |
| Chihuahua (dog) | 1.77× | Pets & Animals |
| Persian cat | 1.73× | Pets & Animals |
| veterinaria | 2.03× | Pets & Animals |
| Poodle | 1.58× | Pets & Animals |
| Maltese (dog) | 1.62× | Pets & Animals |
| American Quarter Horse | 1.69× | Pets & Animals |
| Saddle | 2.52× | Sports |
| Beagle | 1.54× | Pets & Animals |
| Dachshund | 1.52× | Pets & Animals |
| Warriors (novel series) | 1.69× | Literature |
| Border Collie | 1.52× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.48 |
| Mindfulness | BALANCE | 1.22 |
| Creativity | OPEN | 1.18 |
| Healthy Lifestyle | BALANCE | 1.12 |
| Design Affinity | PREMIUM | 1.12 |
| Extroversion | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 8.7% |
| Japan | 7.7% |
See Veterinary medicine audiences in other countries
- Veterinary medicine — Germany
- Veterinary medicine — United States
- Veterinary medicine — United Kingdom
- Veterinary medicine — France
- Veterinary medicine — Italy
- Veterinary medicine — Spain
- Veterinary medicine — Japan
- Veterinary medicine — South Korea
- Veterinary medicine — India
- Veterinary medicine — Canada
- Veterinary medicine — Mexico
More Field of study audiences in Brazil
- Music (40,781,319)
- Politics and social issues (32,209,976)
- Psychology (26,504,100)
- Education (25,462,598)
- Architecture (22,995,552)
Frequently asked questions
How many fans does Veterinary medicine have in Brazil?
Veterinary medicine has an estimated audience of 12,599,514 people in Brazil, concentrated in Ceará and São Paulo.
What is the gender split and age of Veterinary medicine fans?
65.9% of Veterinary medicine fans are female, 34.1% are male, with an average age of 39.6 years.
Which brands do Veterinary medicine fans like most?
Veterinary medicine fans show strongest brand affinity for Pet store (1.87×), Animal welfare (1.77×), and Pet food (1.7×) over the country average.
Where do Veterinary medicine fans live in Brazil?
Veterinary medicine fans in Brazil are most concentrated in Ceará (reach 1,734,564), São Paulo (reach 1,713,000), and Minas Gerais (reach 658,656). These three regions account for the largest share of the active audience.
What other brands do Veterinary medicine fans also like?
Beyond Veterinary medicine itself, the audience over-indexes on Animal welfare (1.77×), Pet food (1.7×), Cachorro (1.53×), and Shih Tzu (1.7×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Veterinary medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.