A data profile of the people who buy, follow and care about Veterinary medicine in Brazil — modelled from more than twelve digital signal sources. Veterinary medicine has an estimated audience of 12,599,514 people in Brazil.
The average Veterinary medicine fan in Brazil is 39.6 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Ceará, Minas Gerais.
Top brand affinities include Pet store, Animal welfare, Pet food, with strongest over-indexing on Pet store (1.87× the country average).
Demographically, the Veterinary medicine audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Pet Ownership, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Veterinary medicine fan in Brazil is more female, around 39.6 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Veterinary medicine profile in Brazil.
65.9% are female, 34.1% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 39.6 |
| Estimated audience size | 12,599,514 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Veterinary medicine audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 8.7% |
| Japan | 7.7% |
Where the Veterinary medicine audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ceará | ~1M | 2.11× | |
| 02 | Sergipe | ~100K | 1.11× | |
| 03 | Rondônia | ~100K | 1.08× | |
| 04 | Tocantins | ~90K | 1.06× | |
| 05 | Amapá | ~50K | 1.05× | |
| 06 | Roraima | ~40K | 1.04× | |
| 07 | Federal District | ~200K | 1.03× | |
| 08 | Acre | ~40K | 1.01× | |
| 09 | Paraíba | ~300K | 0.99× | |
| 10 | Amazonas | ~200K | 0.99× | |
| 11 | Rio Grande do Norte | ~200K | 0.99× | |
| 12 | Alagoas | ~200K | 0.99× | |
| 13 | Mato Grosso do Sul | ~200K | 0.99× | |
| 14 | Piauí | ~200K | 0.99× | |
| 15 | Mato Grosso | ~200K | 0.97× | |
| 16 | Maranhão | ~300K | 0.96× | |
| 17 | Espírito Santo | ~300K | 0.96× | |
| 18 | Pará | ~400K | 0.95× | |
| 19 | Pernambuco | ~500K | 0.94× | |
| 20 | Goiás | ~500K | 0.94× | |
| 21 | Santa Catarina | ~500K | 0.91× | |
| 22 | Bahia | ~800K | 0.90× | |
| 23 | Rio Grande do Sul | ~700K | 0.90× | |
| 24 | Paraná | ~700K | 0.88× | |
| 25 | Minas Gerais | ~1M | 0.84× | |
| 26 | Rio de Janeiro | ~1M | 0.84× | |
| 27 | São Paulo | ~2.5M | 0.72× |
The strongest cross-interests of the Veterinary medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Saddle | Sports | 2.52× | ||
| 02 | veterinaria | Pets & Animals | 2.03× | ||
| 03 | Pet store | Pets & Animals | 1.87× | ||
| 04 | Pomeranian (dog) | Pets & Animals | 1.84× | ||
| 05 | Animal welfare | Politics & Society | 1.77× | ||
| 06 | Yorkshire Terrier | Pets & Animals | 1.77× | ||
| 07 | Chihuahua (dog) | Pets & Animals | 1.77× | ||
| 08 | Persian cat | Pets & Animals | 1.73× | ||
| 09 | Pet food | Pets & Animals | 1.70× | ||
| 10 | Shih Tzu | Pets & Animals | 1.70× | ||
| 11 | American Quarter Horse | Pets & Animals | 1.69× | ||
| 12 | Dog health | Pets & Animals | 1.66× | ||
| 13 | Cat food | Pets & Animals | 1.65× | ||
| 14 | Maltese (dog) | Pets & Animals | 1.62× | ||
| 15 | Poodle | Pets & Animals | 1.58× | ||
| 16 | Beagle | Pets & Animals | 1.54× | ||
| 17 | Cachorro | Pets & Animals | 1.53× | ||
| 18 | Australian Shepherd | Pets & Animals | 1.53× | ||
| 19 | Dachshund | Pets & Animals | 1.52× | ||
| 20 | Border Collie | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.41× | |
| Creativity | OPEN | 1.16× | |
| Mindfulness | BALANCE | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.64× | |
| Risk Appetite | THRILL | 0.70× | |
| Career Orientation | POWER | 0.76× |
Veterinary medicine has an estimated audience of 12,599,514 people in Brazil, concentrated in São Paulo and Ceará.
65.9% of Veterinary medicine fans are female, 34.1% are male, with an average age of 39.6 years.
Veterinary medicine fans show strongest brand affinity for Pet store (1.87×), Animal welfare (1.77×), and Pet food (1.7×) over the country average.
Veterinary medicine fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Ceará (reach ~1M), and Minas Gerais (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Veterinary medicine itself, the audience over-indexes on Animal welfare (1.77×), Pet food (1.7×), Cachorro (1.53×), and Shih Tzu (1.7×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Veterinary medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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