A data profile of the people who buy, follow and care about Education in Brazil — modelled from more than twelve digital signal sources. Education has an estimated audience of 25,462,597 people in Brazil.
The average Education fan in Brazil is 40.1 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Heartland (Canadian TV series), Cummins, York University, with strongest over-indexing on Heartland (Canadian TV series) (1.59× the country average).
Demographically, the Education audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Education fan in Brazil is more female, around 40.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Heartland (Canadian TV series).
The key figures that characterise the Education profile in Brazil.
61.4% are female, 38.6% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 40.1 |
| Estimated audience size | 25,462,597 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Education audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.7% |
| India | 6.7% |
| Brazil | 6.0% |
Where the Education audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tocantins | ~600K | 3.67× | |
| 02 | Paraíba | ~900K | 1.77× | |
| 03 | Sergipe | ~400K | 1.53× | |
| 04 | Rio Grande do Norte | ~500K | 1.10× | |
| 05 | Alagoas | ~400K | 1.09× | |
| 06 | Pará | ~900K | 1.02× | |
| 07 | Maranhão | ~600K | 0.99× | |
| 08 | Amapá | ~90K | 0.98× | |
| 09 | Goiás | ~900K | 0.96× | |
| 10 | Espírito Santo | ~500K | 0.94× | |
| 11 | Roraima | ~70K | 0.94× | |
| 12 | Acre | ~80K | 0.93× | |
| 13 | Amazonas | ~400K | 0.91× | |
| 14 | Piauí | ~300K | 0.90× | |
| 15 | Pernambuco | ~1M | 0.85× | |
| 16 | Mato Grosso | ~400K | 0.85× | |
| 17 | Rondônia | ~200K | 0.85× | |
| 18 | Federal District | ~300K | 0.80× | |
| 19 | Rio de Janeiro | ~2M | 0.79× | |
| 20 | Ceará | ~900K | 0.79× | |
| 21 | Mato Grosso do Sul | ~300K | 0.79× | |
| 22 | São Paulo | ~5M | 0.77× | |
| 23 | Minas Gerais | ~2M | 0.73× | |
| 24 | Bahia | ~1M | 0.70× | |
| 25 | Rio Grande do Sul | ~1M | 0.67× | |
| 26 | Santa Catarina | ~800K | 0.65× | |
| 27 | Paraná | ~1M | 0.63× |
The strongest cross-interests of the Education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | York University | Business & Career | 1.75× | ||
| 02 | Show Jumping World Cup | Sports | 1.75× | ||
| 03 | University of Waterloo | Business & Career | 1.74× | ||
| 04 | Ryerson University | Business & Career | 1.69× | ||
| 05 | SAS Institute | Business & Career | 1.67× | ||
| 06 | Adzuna | Business & Career | 1.61× | ||
| 07 | Mobile browser | Technology & Electronics | 1.60× | ||
| 08 | Heartland (Canadian TV series) | Movies & TV | 1.59× | ||
| 09 | Mam language | Politics & Society | 1.59× | ||
| 10 | Université de Montréal | Business & Career | 1.58× | ||
| 11 | Cummins | Business & Career | 1.57× | ||
| 12 | Detroit Institute of Arts | Travel & Leisure | 1.57× | ||
| 13 | Tulsa, Oklahoma | Travel & Leisure | 1.56× | ||
| 14 | Armory Show | Arts & Culture | 1.55× | ||
| 15 | National Institute of Industrial Engineering | Business & Career | 1.55× | ||
| 16 | Shipping News | Music & Radio | 1.52× | ||
| 17 | NUS Business School | Business & Career | 1.51× | ||
| 18 | Intercultural learning | Topic | 1.51× | ||
| 19 | University of Modena and Reggio Emilia | Business & Career | 1.50× | ||
| 20 | Mamas & Papas | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.06× | |
| Creativity | OPEN | 1.05× | |
| Community Orientation | OPEN | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.69× | |
| Travelling | THRILL | 0.74× | |
| Luxury Orientation | PREMIUM | 0.76× |
Education has an estimated audience of 25,462,597 people in Brazil, concentrated in São Paulo and Minas Gerais.
61.4% of Education fans are female, 38.6% are male, with an average age of 40.1 years.
Education fans show strongest brand affinity for Heartland (Canadian TV series) (1.59×), Cummins (1.57×), and York University (1.75×) over the country average.
Education fans in Brazil are most concentrated in São Paulo (reach ~5M), Minas Gerais (reach ~2M), and Rio de Janeiro (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Education itself, the audience over-indexes on Cummins (1.57×), York University (1.75×), University of Waterloo (1.74×), and Tulsa, Oklahoma (1.56×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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