Education Audience in Brazil
Education has an estimated audience of 25,462,597 people in Brazil. 61.4% are female, 38.6% are male, average age 40.1. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Heartland (Canadian TV series), Cummins, York University, University of Waterloo, Tulsa, Oklahoma.
The average Education fan in Brazil is 40.1 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Heartland (Canadian TV series), Cummins, York University, with strongest over-indexing on Heartland (Canadian TV series) (1.59× the country average). Demographically, the Education audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Education fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 40.1 |
| Estimated audience size | 25,462,597 |
Audience persona
The typical Education fan in Brazil is more female, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Heartland (Canadian TV series).
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 5,065,701 | 0.76× |
| Minas Gerais | 1,858,361 | 0.71× |
| Rio de Janeiro | 1,850,376 | 0.78× |
| Bahia | 1,068,624 | 0.64× |
| Paraíba | 1,002,636 | 1.96× |
| Pernambuco | 942,189 | 0.81× |
| Goiás | 923,244 | 0.95× |
| Rio Grande do Sul | 906,514 | 0.6× |
| Paraná | 880,118 | 0.57× |
| Pará | 855,088 | 1.03× |
| Ceará | 816,888 | 0.73× |
| Tocantins | 736,098 | 4.37× |
| Santa Catarina | 649,789 | 0.56× |
| Maranhão | 625,915 | 0.98× |
| Espírito Santo | 490,779 | 0.93× |
| Rio Grande do Norte | 486,620 | 1.15× |
| Sergipe | 472,867 | 1.78× |
| Alagoas | 422,329 | 1.14× |
| Amazonas | 382,412 | 0.87× |
| Mato Grosso | 371,842 | 0.78× |
| Federal District | 304,931 | 0.72× |
| Piauí | 287,366 | 0.81× |
| Mato Grosso do Sul | 220,766 | 0.59× |
| Rondônia | 119,451 | 0.56× |
| Amapá | 84,982 | 0.94× |
| Acre | 55,238 | 0.62× |
| Roraima | 48,674 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Heartland (Canadian TV series) | 1.59× | Movies & TV |
| Cummins | 1.57× | Business & Career |
| York University | 1.75× | Business & Career |
| University of Waterloo | 1.74× | Business & Career |
| Tulsa, Oklahoma | 1.56× | Travel & Leisure |
| University of Modena and Reggio Emilia | 1.5× | Business & Career |
| NUS Business School | 1.51× | Business & Career |
| SAS Institute | 1.67× | Business & Career |
| Ryerson University | 1.69× | Business & Career |
| Mamas & Papas | 1.5× | Music & Radio |
| Mam language | 1.59× | Politics & Society |
| Université de Montréal | 1.58× | Business & Career |
| Armory Show | 1.55× | Arts & Culture |
| Mobile browser | 1.6× | Technology & Electronics |
| Detroit Institute of Arts | 1.57× | Travel & Leisure |
| Adzuna | 1.61× | Business & Career |
| Intercultural learning | 1.51× | |
| National Institute of Industrial Engineering | 1.55× | Business & Career |
| Willie Robertson | 1.59× | Movies & TV |
| Shipping News | 1.52× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.12 |
| Social Media Usage | JOY | 1.04 |
| Quality Awareness | PREMIUM | 1.02 |
| Design Affinity | PREMIUM | 1.02 |
| Urban Lifestyle | OPEN | 1.01 |
| Price Sensitivity | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| India | 6.7% |
| Brazil | 6.0% |
See Education audiences in other countries
More Field of study audiences in Brazil
- Music (40,781,319)
- Politics and social issues (32,209,976)
- Psychology (26,504,100)
- Architecture (22,995,552)
- Banking (22,779,073)
Frequently asked questions
How many fans does Education have in Brazil?
Education has an estimated audience of 25,462,597 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Education fans?
61.4% of Education fans are female, 38.6% are male, with an average age of 40.1 years.
Which brands do Education fans like most?
Education fans show strongest brand affinity for Heartland (Canadian TV series) (1.59×), Cummins (1.57×), and York University (1.75×) over the country average.
Where do Education fans live in Brazil?
Education fans in Brazil are most concentrated in São Paulo (reach 5,065,701), Minas Gerais (reach 1,858,361), and Rio de Janeiro (reach 1,850,376). These three regions account for the largest share of the active audience.
What other brands do Education fans also like?
Beyond Education itself, the audience over-indexes on Cummins (1.57×), York University (1.75×), University of Waterloo (1.74×), and Tulsa, Oklahoma (1.56×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.