Rascasse Audience Intelligence

Education Audience in Germany

A data profile of the people who buy, follow and care about Education in Germany — modelled from more than twelve digital signal sources. Education has an estimated audience of 14,593,056 people in Germany.

#6among Field of study in Germany#84among Topic in Germany#12in Business & Career

The average Education fan in Germany is 37.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Learning, Student, QVC, with strongest over-indexing on Learning (1.61× the country average).

Demographically, the Education audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Creativity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Education fan in Germany is balanced, around 37.3 years old, with strong Creativity tendencies and a notable affinity for Learning.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Education profile in Germany.

Audience size
14.6M
in Germany
Gender
54.8%♀
45.2% male
Age
37.3
average years
Country rank
#146
Topic in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Education fans

54.8% are female, 45.2% are male, average age 37.3.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Education audience in Germany
MetricValue
Female54.8%
Male45.2%
Average age37.3
Estimated audience size14,593,056
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Education audience in Germany
Age bracketShare%
16-1925%
20-2918%
30-3920%
40-4921%
50+16%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Education audience comes from Germany.

Worldwide audience distribution share by country for Education
CountryShare
United States24.7%
India6.7%
Brazil6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Education audience in Germany is strongest.

Fig. 05

Top regions by affinity

Education fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~4M1.31×
02Hessen~1.5M1.16×
03Baden-Württemberg~2.5M1.15×
04Rheinland-Pfalz~800K1.08×
05Niedersachsen~1.5M1.06×
06Bremen~100K1.03×
07Bayern~2.5M1.01×
08Hamburg~300K0.99×
09Schleswig-Holstein~500K0.98×
10Brandenburg~400K0.98×
11Berlin~600K0.97×
12Saarland~200K0.94×
13Sachsen~600K0.87×
14Sachsen-Anhalt~300K0.86×
15Thüringen~300K0.86×
16Mecklenburg-Vorpommern~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Education, Germany
0.80×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Education audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Education audience
#·InterestCategoryAffinity×
01D&RTechnology & Electronics2.38×
02DuolingoBusiness & Career1.89×
03Creative IdeasHome & Garden1.82×
04Private schoolKids & Family1.70×
05Middle schoolBusiness & Career1.68×
06Metropolitan OperaArts & Culture1.67×
07HennaHome & Garden1.65×
08HomsTravel & Leisure1.63×
09Gina TricotFashion & Accessoires1.62×
10LearningBusiness & Career1.61×
11Early childhood educationBusiness & Career1.61×
12DamascusTravel & Leisure1.58×
13Doctor of PhilosophyBusiness & Career1.57×
14StudentBusiness & Career1.56×
15BeliefPolitics & Society1.54×
16BabyOneKids & Family1.53×
17QVCMovies & TV1.52×
18BabywalzKids & Family1.52×
19AleppoTravel & Leisure1.52×
20Andrea BergMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Education audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Education audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.27×
MindfulnessBALANCE1.24×
Pet OwnershipJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Education audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.92×
Sports ActivityPOWER0.93×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Education have in Germany?

Education has an estimated audience of 14,593,056 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Education fans?

54.8% of Education fans are female, 45.2% are male, with an average age of 37.3 years.

03

Which brands do Education fans like most?

Education fans show strongest brand affinity for Learning (1.61×), Student (1.56×), and QVC (1.52×) over the country average.

04

Where do Education fans live in Germany?

Education fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4M), Bayern (reach ~2.5M), and Baden-Württemberg (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Education fans also like?

Beyond Education itself, the audience over-indexes on Student (1.56×), QVC (1.52×), Middle school (1.68×), and Duolingo (1.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Education audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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