Education Audience in Germany
Education has an estimated audience of 14,593,056 people in Germany. 54.8% are female, 45.2% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Learning, Student, QVC, Middle school, Duolingo.
The average Education fan in Germany is 37.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Learning, Student, QVC, with strongest over-indexing on Learning (1.61× the country average). Demographically, the Education audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Community Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Education fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 37.3 |
| Estimated audience size | 14,593,056 |
Audience persona
The typical Education fan in Germany is balanced, around 37.3 years old, with strong Community Orientation tendencies and a notable affinity for Learning.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 4,447,332 | 1.39× |
| Bayern | 2,465,288 | 1.05× |
| Baden-Württemberg | 2,370,482 | 1.19× |
| Niedersachsen | 1,546,593 | 1.09× |
| Hessen | 1,310,600 | 1.18× |
| Rheinland-Pfalz | 787,912 | 1.08× |
| Berlin | 658,184 | 1.01× |
| Sachsen | 593,955 | 0.83× |
| Schleswig-Holstein | 507,783 | 0.97× |
| Brandenburg | 418,496 | 0.92× |
| Hamburg | 339,088 | 1.03× |
| Sachsen-Anhalt | 296,602 | 0.78× |
| Thüringen | 292,805 | 0.79× |
| Mecklenburg-Vorpommern | 216,221 | 0.78× |
| Saarland | 163,436 | 0.91× |
| Bremen | 124,531 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Learning | 1.61× | Business & Career |
| Student | 1.56× | Business & Career |
| QVC | 1.52× | Movies & TV |
| Middle school | 1.68× | Business & Career |
| Duolingo | 1.89× | Business & Career |
| Andrea Berg | 1.51× | Music & Radio |
| Private school | 1.7× | Kids & Family |
| Damascus | 1.58× | Travel & Leisure |
| Henna | 1.65× | Home & Garden |
| Belief | 1.54× | Politics & Society |
| Early childhood education | 1.61× | Business & Career |
| Gina Tricot | 1.62× | Fashion & Accessoires |
| Doctor of Philosophy | 1.57× | Business & Career |
| Metropolitan Opera | 1.67× | Arts & Culture |
| Creative Ideas | 1.82× | Home & Garden |
| BabyOne | 1.53× | Kids & Family |
| Babywalz | 1.52× | Kids & Family |
| D&R | 2.38× | Technology & Electronics |
| Homs | 1.63× | Travel & Leisure |
| Aleppo | 1.52× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.29 |
| Mindfulness | BALANCE | 1.19 |
| Indulgence | JOY | 1.15 |
| Tradition | CONSERVATISM | 1.1 |
| Sustainability | BALANCE | 1.07 |
| Patriotism | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| India | 6.7% |
| Brazil | 6.0% |
See Education audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Education have in Germany?
Education has an estimated audience of 14,593,056 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Education fans?
54.8% of Education fans are female, 45.2% are male, with an average age of 37.3 years.
Which brands do Education fans like most?
Education fans show strongest brand affinity for Learning (1.61×), Student (1.56×), and QVC (1.52×) over the country average.
Where do Education fans live in Germany?
Education fans in Germany are most concentrated in Nordrhein-Westfalen (reach 4,447,332), Bayern (reach 2,465,288), and Baden-Württemberg (reach 2,370,482). These three regions account for the largest share of the active audience.
What other brands do Education fans also like?
Beyond Education itself, the audience over-indexes on Student (1.56×), QVC (1.52×), Middle school (1.68×), and Duolingo (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.