Learning Audience in Germany
Learning has an estimated audience of 9,285,823 people in Germany. 59.4% are female, 40.6% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Stradivarius, Israel, Škoda Kodiaq, Natural rubber.
The average Learning fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Stradivarius, Israel, with strongest over-indexing on Progressive rock (3.23× the country average). Demographically, the Learning audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Learning fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 39.2 |
| Estimated audience size | 9,285,823 |
Audience persona
The typical Learning fan in Germany is more female, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,265,359 | 1.11× |
| Bayern | 1,513,213 | 1.01× |
| Baden-Württemberg | 1,346,901 | 1.06× |
| Niedersachsen | 926,662 | 1.03× |
| Hessen | 696,634 | 0.98× |
| Sachsen | 513,135 | 1.13× |
| Rheinland-Pfalz | 465,538 | 1× |
| Berlin | 395,306 | 0.95× |
| Brandenburg | 322,247 | 1.12× |
| Schleswig-Holstein | 320,553 | 0.96× |
| Thüringen | 229,717 | 0.97× |
| Hamburg | 223,584 | 1.07× |
| Sachsen-Anhalt | 212,675 | 0.88× |
| Mecklenburg-Vorpommern | 158,396 | 0.89× |
| Saarland | 97,074 | 0.85× |
| Bremen | 77,149 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.23× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Israel | 1.82× | Travel & Leisure |
| Škoda Kodiaq | 1.86× | Cars & Mobility |
| Natural rubber | 1.95× | Cars & Mobility |
| Home Delivery | 2.15× | Food & Beverages |
| Volvo V60 | 3.52× | Cars & Mobility |
| KLIX (AM) | 1.67× | Music & Radio |
| Esra Erol | 3.46× | Movies & TV |
| Corfu (regional unit) | 1.86× | Travel & Leisure |
| Solo climbing | 2.29× | Sports |
| Kodi (software) | 1.61× | Technology & Electronics |
| Zagreb | 1.97× | Travel & Leisure |
| Keeper (password manager) | 2.05× | Technology & Electronics |
| Theocracy | 4.63× | Music & Radio |
| Viator | 2.68× | Travel & Leisure |
| Catania | 3.61× | Travel & Leisure |
| Glashütte | 1.75× | Travel & Leisure |
| Pantsuit | 2.63× | Fashion & Accessoires |
| Fatteh | 4.16× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.42 |
| Indulgence | JOY | 1.35 |
| Healthy Lifestyle | BALANCE | 1.22 |
| Pet Ownership | JOY | 1.2 |
| Career Orientation | POWER | 1.2 |
| Tradition | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 4.6% |
| India | 4.6% |
See Learning audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Learning have in Germany?
Learning has an estimated audience of 9,285,823 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Learning fans?
59.4% of Learning fans are female, 40.6% are male, with an average age of 39.2 years.
Which brands do Learning fans like most?
Learning fans show strongest brand affinity for Progressive rock (3.23×), Stradivarius (1.97×), and Israel (1.82×) over the country average.
Where do Learning fans live in Germany?
Learning fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,265,359), Bayern (reach 1,513,213), and Baden-Württemberg (reach 1,346,901). These three regions account for the largest share of the active audience.
What other brands do Learning fans also like?
Beyond Learning itself, the audience over-indexes on Stradivarius (1.97×), Israel (1.82×), Škoda Kodiaq (1.86×), and Natural rubber (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.