Volunteering Audience in Germany
Volunteering has an estimated audience of 7,063,590 people in Germany. 54.6% are female, 45.4% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Politics and social issues, Europe, Politics, Fire station, Social network.
The average Volunteering fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Politics and social issues, Europe, Politics, with strongest over-indexing on Politics and social issues (4.15× the country average). Demographically, the Volunteering audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Volunteering fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 41.6 |
| Estimated audience size | 7,063,590 |
Audience persona
The typical Volunteering fan in Germany is balanced, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Politics and social issues.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,712,763 | 1.11× |
| Bayern | 1,258,939 | 1.11× |
| Baden-Württemberg | 1,001,222 | 1.04× |
| Hessen | 717,828 | 1.33× |
| Niedersachsen | 639,568 | 0.93× |
| Sachsen | 380,125 | 1.1× |
| Berlin | 375,833 | 1.19× |
| Rheinland-Pfalz | 353,185 | 1× |
| Schleswig-Holstein | 238,197 | 0.94× |
| Brandenburg | 216,657 | 0.99× |
| Hamburg | 165,851 | 1.04× |
| Thüringen | 165,510 | 0.92× |
| Sachsen-Anhalt | 145,758 | 0.8× |
| Mecklenburg-Vorpommern | 112,620 | 0.84× |
| Saarland | 73,128 | 0.84× |
| Bremen | 50,258 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Politics and social issues | 4.15× | Politics & Society |
| Europe | 3.09× | Travel & Leisure |
| Politics | 3.67× | Politics & Society |
| Fire station | 9.42× | Home & Garden |
| Social network | 3.15× | Internet & Social Media |
| Pets | 2.65× | Pets & Animals |
| Televisions | 3.05× | Technology & Electronics |
| Primary education | 5.15× | Kids & Family |
| Advertising | 3.28× | Business & Career |
| Religion | 4.08× | Business & Career |
| Pre-kindergarten | 5.55× | Kids & Family |
| Do it yourself (DIY) | 2.97× | Home & Garden |
| Mobile app | 2.91× | Technology & Electronics |
| Charity and causes | 4.92× | Business & Career |
| Garden | 2.77× | Home & Garden |
| Magazines | 3.08× | Literature |
| Student | 4.03× | Business & Career |
| Electronic music | 2.9× | Music & Radio |
| 3.18× | Internet & Social Media | |
| Amazon.com | 2.7× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.62 |
| LGBTQ+ Identity | OPEN | 1.51 |
| Community Orientation | OPEN | 1.38 |
| Pet Ownership | JOY | 1.33 |
| Sustainability | BALANCE | 1.3 |
| Tradition | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 6.7% |
| United Kingdom | 6.4% |
See Volunteering audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Volunteering have in Germany?
Volunteering has an estimated audience of 7,063,590 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volunteering fans?
54.6% of Volunteering fans are female, 45.4% are male, with an average age of 41.6 years.
Which brands do Volunteering fans like most?
Volunteering fans show strongest brand affinity for Politics and social issues (4.15×), Europe (3.09×), and Politics (3.67×) over the country average.
Where do Volunteering fans live in Germany?
Volunteering fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,712,763), Bayern (reach 1,258,939), and Baden-Württemberg (reach 1,001,222). These three regions account for the largest share of the active audience.
What other brands do Volunteering fans also like?
Beyond Volunteering itself, the audience over-indexes on Europe (3.09×), Politics (3.67×), Fire station (9.42×), and Social network (3.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volunteering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.