Rascasse Audience Intelligence

Volunteering Audience in Germany

A data profile of the people who buy, follow and care about Volunteering in Germany — modelled from more than twelve digital signal sources. Volunteering has an estimated audience of 7,063,590 people in Germany.

#386among Topic in Germany#12in Politics & Society

The average Volunteering fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Politics and social issues, Europe, Politics, with strongest over-indexing on Politics and social issues (4.15× the country average).

Demographically, the Volunteering audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Volunteering fan in Germany is balanced, around 41.6 years old, with strong Community Orientation tendencies and a notable affinity for Politics and social issues.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volunteering profile in Germany.

Audience size
7.1M
in Germany
Gender
54.6%♀
45.4% male
Age
41.6
average years
Country rank
#632
Topic in Germany
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volunteering fans

54.6% are female, 45.4% are male, average age 41.6.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Volunteering audience in Germany
MetricValue
Female54.6%
Male45.4%
Average age41.6
Estimated audience size7,063,590
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Volunteering audience in Germany
Age bracketShare%
16-1916%
20-2916%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Volunteering audience comes from Germany.

Worldwide audience distribution share by country for Volunteering
CountryShare
United States22.6%
Italy6.7%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volunteering audience in Germany is strongest.

Fig. 05

Top regions by affinity

Volunteering fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~600K1.20×
02Sachsen~400K1.11×
03Rheinland-Pfalz~400K1.09×
04Berlin~300K1.09×
05Bayern~1M1.06×
06Nordrhein-Westfalen~1.5M1.04×
07Thüringen~200K1.02×
08Saarland~90K1.02×
09Baden-Württemberg~1M0.99×
10Brandenburg~200K0.99×
11Hamburg~200K0.98×
12Schleswig-Holstein~200K0.96×
13Niedersachsen~600K0.94×
14Sachsen-Anhalt~200K0.90×
15Bremen~50K0.89×
16Mecklenburg-Vorpommern~100K0.87×
Fig. 06

Affinity by region

Affinity by region — Volunteering, Germany
0.87×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volunteering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volunteering audience
#·InterestCategoryAffinity×
01Fire stationHome & Garden9.42×
02Pre-kindergartenKids & Family5.55×
03Primary educationKids & Family5.15×
04Charity and causesBusiness & Career4.92×
05Politics and social issuesPolitics & Society4.15×
06ReligionBusiness & Career4.08×
07StudentBusiness & Career4.03×
08PoliticsPolitics & Society3.67×
09AdvertisingBusiness & Career3.28×
10FacebookInternet & Social Media3.18×
11Social networkInternet & Social Media3.15×
12EuropeTravel & Leisure3.09×
13MagazinesLiterature3.08×
14TelevisionsTechnology & Electronics3.05×
15Do it yourself (DIY)Home & Garden2.97×
16Mobile appTechnology & Electronics2.91×
17Electronic musicMusic & Radio2.90×
18GardenHome & Garden2.77×
19Amazon.comShopping2.70×
20PetsPets & Animals2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volunteering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volunteering audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.90×
Pet OwnershipJOY2.54×
SpiritualityBALANCE2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volunteering audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.94×
Risk AppetiteTHRILL1.03×
Design AffinityPREMIUM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volunteering have in Germany?

Volunteering has an estimated audience of 7,063,590 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Volunteering fans?

54.6% of Volunteering fans are female, 45.4% are male, with an average age of 41.6 years.

03

Which brands do Volunteering fans like most?

Volunteering fans show strongest brand affinity for Politics and social issues (4.15×), Europe (3.09×), and Politics (3.67×) over the country average.

04

Where do Volunteering fans live in Germany?

Volunteering fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Volunteering fans also like?

Beyond Volunteering itself, the audience over-indexes on Europe (3.09×), Politics (3.67×), Fire station (9.42×), and Social network (3.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Volunteering audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Volunteering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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