Volunteering Audience in United Kingdom
Volunteering has an estimated audience of 11,618,495 people in United Kingdom. 64.2% are female, 35.8% are male, average age 47.8. Top regions: England, South East, East of England. Top brand affinities: Employment website, Charitable organization, Fundraising, Charity and causes, Politics and social issues.
The average Volunteering fan in United Kingdom is 47.8 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Employment website, Charitable organization, Fundraising, with strongest over-indexing on Employment website (8.23× the country average). Demographically, the Volunteering audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Volunteering fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 47.8 |
| Estimated audience size | 11,618,495 |
Audience persona
The typical Volunteering fan in United Kingdom is more female, around 47.8 years old, with strong Community Orientation tendencies and a notable affinity for Employment website.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,713,871 | 1.04× |
| South East | 1,692,537 | 1.08× |
| East of England | 1,235,412 | 1.16× |
| Yorkshire and the Humber | 1,153,516 | 1.24× |
| Scotland | 1,058,820 | 1.01× |
| South West | 821,410 | 0.86× |
| West Midlands | 685,984 | 1.38× |
| Wales | 670,378 | 1.01× |
| East Midlands | 635,061 | 0.78× |
| North West | 541,422 | 0.44× |
| North East | 481,668 | 1.07× |
| Northern Ireland | 335,182 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Employment website | 8.23× | Business & Career |
| Charitable organization | 2.96× | Politics & Society |
| Fundraising | 4.02× | Business & Career |
| Charity and causes | 3.32× | Business & Career |
| Politics and social issues | 2.04× | Politics & Society |
| Employment | 2.55× | Business & Career |
| Halifax (United Kingdom bank) | 2.75× | Business & Career |
| Money | 2.27× | Business & Career |
| Child | 2.15× | Kids & Family |
| Daily Express | 2.34× | News |
| Flower | 2.53× | Home & Garden |
| Medicine | 2.48× | Business & Career |
| Nonprofit organization | 2.97× | Politics & Society |
| Happiness | 2.28× | Health |
| Garden | 2.09× | Home & Garden |
| Nursing | 3.34× | Business & Career |
| Research | 2.66× | Business & Career |
| Hair products | 2.17× | Beauty & Wellness |
| Animal | 2.13× | Pets & Animals |
| Therapy | 2.7× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.89 |
| Family Orientation | CONSERVATISM | 1.56 |
| Sustainability | BALANCE | 1.55 |
| Individualism | JOY | 1.34 |
| Indulgence | JOY | 1.31 |
| Convenience Orientation | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 6.7% |
| United Kingdom | 6.4% |
See Volunteering audiences in other countries
More Politics & Society audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Volunteering have in United Kingdom?
Volunteering has an estimated audience of 11,618,495 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Volunteering fans?
64.2% of Volunteering fans are female, 35.8% are male, with an average age of 47.8 years.
Which brands do Volunteering fans like most?
Volunteering fans show strongest brand affinity for Employment website (8.23×), Charitable organization (2.96×), and Fundraising (4.02×) over the country average.
Where do Volunteering fans live in United Kingdom?
Volunteering fans in United Kingdom are most concentrated in England (reach 8,713,871), South East (reach 1,692,537), and East of England (reach 1,235,412). These three regions account for the largest share of the active audience.
What other brands do Volunteering fans also like?
Beyond Volunteering itself, the audience over-indexes on Charitable organization (2.96×), Fundraising (4.02×), Charity and causes (3.32×), and Politics and social issues (2.04×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Volunteering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.