A data profile of the people who buy, follow and care about Volunteering in United Kingdom — modelled from more than twelve digital signal sources. Volunteering has an estimated audience of 11,618,495 people in United Kingdom.
The average Volunteering fan in United Kingdom is 47.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Employment website, Charitable organization, Fundraising, with strongest over-indexing on Employment website (8.23× the country average).
Demographically, the Volunteering audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Community Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Volunteering fan in United Kingdom is more female, around 47.8 years old, with strong Community Orientation tendencies and a notable affinity for Employment website.
The key figures that characterise the Volunteering profile in United Kingdom.
64.2% are female, 35.8% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 47.8 |
| Estimated audience size | 11,618,495 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 43% |
of the worldwide Volunteering audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 6.7% |
| United Kingdom | 6.4% |
Where the Volunteering audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~700K | 1.37× | |
| 02 | Yorkshire and the Humber | ~1M | 1.23× | |
| 03 | East of England | ~1M | 1.16× | |
| 04 | South East | ~1.5M | 1.08× | |
| 05 | North East | ~500K | 1.06× | |
| 06 | England | ~8.5M | 1.04× | |
| 07 | Scotland | ~1M | 1.01× | |
| 08 | Wales | ~700K | 1.01× | |
| 09 | Northern Ireland | ~300K | 0.95× | |
| 10 | South West | ~800K | 0.87× | |
| 11 | East Midlands | ~700K | 0.80× | |
| 12 | North West | ~600K | 0.50× |
The strongest cross-interests of the Volunteering audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Employment website | Business & Career | 8.23× | ||
| 02 | Fundraising | Business & Career | 4.02× | ||
| 03 | Nursing | Business & Career | 3.34× | ||
| 04 | Charity and causes | Business & Career | 3.32× | ||
| 05 | Nonprofit organization | Politics & Society | 2.97× | ||
| 06 | Charitable organization | Politics & Society | 2.96× | ||
| 07 | Halifax (United Kingdom bank) | Business & Career | 2.75× | ||
| 08 | Research | Business & Career | 2.66× | ||
| 09 | Employment | Business & Career | 2.55× | ||
| 10 | Flower | Home & Garden | 2.53× | ||
| 11 | Medicine | Business & Career | 2.48× | ||
| 12 | Marks & Spencer | Shopping | 2.36× | ||
| 13 | Daily Express | News | 2.34× | ||
| 14 | Happiness | Health | 2.28× | ||
| 15 | Money | Business & Career | 2.27× | ||
| 16 | Hair products | Beauty & Wellness | 2.17× | ||
| 17 | Child | Kids & Family | 2.15× | ||
| 18 | Animal | Pets & Animals | 2.13× | ||
| 19 | Garden | Home & Garden | 2.09× | ||
| 20 | Politics and social issues | Politics & Society | 2.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.69× | |
| Creativity | OPEN | 2.01× | |
| Spirituality | BALANCE | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.79× | |
| Quality Awareness | PREMIUM | 0.83× | |
| Luxury Orientation | PREMIUM | 0.89× |
Volunteering has an estimated audience of 11,618,495 people in United Kingdom, concentrated in England and South East.
64.2% of Volunteering fans are female, 35.8% are male, with an average age of 47.8 years.
Volunteering fans show strongest brand affinity for Employment website (8.23×), Charitable organization (2.96×), and Fundraising (4.02×) over the country average.
Volunteering fans in United Kingdom are most concentrated in England (reach ~8.5M), South East (reach ~1.5M), and East of England (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Volunteering itself, the audience over-indexes on Charitable organization (2.96×), Fundraising (4.02×), Charity and causes (3.32×), and Politics and social issues (2.04×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Volunteering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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