A data profile of the people who buy, follow and care about Garden in United Kingdom — modelled from more than twelve digital signal sources. Garden has an estimated audience of 23,290,953 people in United Kingdom.
The average Garden fan in United Kingdom is 46.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Kitchen, Hobby, Volunteering, with strongest over-indexing on Kitchen (1.81× the country average).
Demographically, the Garden audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Garden fan in United Kingdom is more female, around 46.0 years old, with strong Quality Awareness tendencies and a notable affinity for Kitchen.
The key figures that characterise the Garden profile in United Kingdom.
62.2% are female, 37.8% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 46.0 |
| Estimated audience size | 23,290,953 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Garden audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 6.1% |
| Italy | 5.6% |
Where the Garden audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~17M | 1.63× | |
| 02 | West Midlands | ~1.5M | 1.28× | |
| 03 | Yorkshire and the Humber | ~2.5M | 1.21× | |
| 04 | South East | ~3.5M | 1.14× | |
| 05 | North East | ~1M | 1.07× | |
| 06 | South West | ~2M | 1.04× | |
| 07 | Wales | ~1.5M | 0.95× | |
| 08 | East of England | ~2M | 0.85× | |
| 09 | Scotland | ~2M | 0.85× | |
| 10 | East Midlands | ~1.5M | 0.84× | |
| 11 | Northern Ireland | ~400K | 0.61× | |
| 12 | North West | ~1.5M | 0.59× |
The strongest cross-interests of the Garden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hot tub | Home & Garden | 2.44× | ||
| 02 | Refrigerator | Home & Garden | 2.24× | ||
| 03 | Motorhome | Cars & Mobility | 2.22× | ||
| 04 | Mobile home | Cars & Mobility | 2.17× | ||
| 05 | Volunteering | Politics & Society | 2.09× | ||
| 06 | Real property | Home & Garden | 2.03× | ||
| 07 | Esso | Cars & Mobility | 2.01× | ||
| 08 | Mother's Day | Kids & Family | 1.97× | ||
| 09 | Ornamental plant | Home & Garden | 1.95× | ||
| 10 | Hobby | Home & Garden | 1.92× | ||
| 11 | Gardening | Home & Garden | 1.92× | ||
| 12 | Garden furniture | Home & Garden | 1.88× | ||
| 13 | Kitchen | Home & Garden | 1.81× | ||
| 14 | Wikipedia | Internet & Social Media | 1.75× | ||
| 15 | Distilled beverage | Food & Beverages | 1.73× | ||
| 16 | Internet & Social Media | 1.67× | |||
| 17 | Home Appliances | Home & Garden | 1.67× | ||
| 18 | Aldi | Shopping | 1.66× | ||
| 19 | William Hill (bookmaker) | Games | 1.62× | ||
| 20 | IKEA | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.37× | |
| DIY Mentality | THRILL | 1.33× | |
| Healthy Lifestyle | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Career Orientation | POWER | 0.92× | |
| Community Orientation | OPEN | 0.93× |
Garden has an estimated audience of 23,290,953 people in United Kingdom, concentrated in England and South East.
62.2% of Garden fans are female, 37.8% are male, with an average age of 46.0 years.
Garden fans show strongest brand affinity for Kitchen (1.81×), Hobby (1.92×), and Volunteering (2.09×) over the country average.
Garden fans in United Kingdom are most concentrated in England (reach ~17M), South East (reach ~3.5M), and Yorkshire and the Humber (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Garden itself, the audience over-indexes on Hobby (1.92×), Volunteering (2.09×), Gardening (1.92×), and Aldi (1.66×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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