Garden Audience in Germany
Garden has an estimated audience of 19,942,112 people in Germany. 58.6% are female, 41.4% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Gil Ofarim, Jack White, Škoda Kodiaq, Information sensitivity.
The average Garden fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Gil Ofarim, Jack White, with strongest over-indexing on Rossmann (1.75× the country average). Demographically, the Garden audience skews more female with an average age of 43.9, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Garden fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 43.9 |
| Estimated audience size | 19,942,112 |
Audience persona
The typical Garden fan in Germany is more female, around 43.9 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,689,131 | 0.85× |
| Bayern | 2,862,677 | 0.89× |
| Baden-Württemberg | 2,321,136 | 0.85× |
| Niedersachsen | 2,008,143 | 1.04× |
| Sachsen | 1,458,808 | 1.49× |
| Hessen | 1,237,373 | 0.81× |
| Brandenburg | 867,962 | 1.4× |
| Rheinland-Pfalz | 818,758 | 0.82× |
| Berlin | 757,142 | 0.85× |
| Sachsen-Anhalt | 706,319 | 1.37× |
| Thüringen | 684,269 | 1.35× |
| Schleswig-Holstein | 656,968 | 0.92× |
| Mecklenburg-Vorpommern | 513,564 | 1.35× |
| Hamburg | 313,141 | 0.69× |
| Saarland | 192,365 | 0.79× |
| Bremen | 114,429 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.75× | Shopping |
| Gil Ofarim | 1.62× | Music & Radio |
| Jack White | 1.62× | Movies & TV |
| Škoda Kodiaq | 1.7× | Cars & Mobility |
| Information sensitivity | 2.95× | Technology & Electronics |
| Esra Erol | 3.04× | Movies & TV |
| Coworking | 1.84× | Business & Career |
| Throne of Glass | 2.3× | Literature |
| Glashütte | 1.75× | Travel & Leisure |
| Celtic mythology | 2.05× | Arts & Culture |
| Vijesti.ba | 1.63× | News |
| ESFP | 2.87× | Politics & Society |
| La Crosse, Wisconsin | 2× | Travel & Leisure |
| Ho, Ghana | 1.56× | Travel & Leisure |
| Carrie (novel) | 1.99× | Literature |
| Gender-neutral language | 1.88× | Politics & Society |
| The Equalizer | 1.66× | Movies & TV |
| Scratching post | 1.93× | Pets & Animals |
| vienna.info | 2.65× | Travel & Leisure |
| Hostelworld | 1.95× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.44 |
| Design Affinity | PREMIUM | 1.38 |
| Indulgence | JOY | 1.21 |
| Sports Activity | POWER | 1.12 |
| Creativity | OPEN | 1.09 |
| Sustainability | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 6.1% |
| Italy | 5.6% |
See Garden audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Garden have in Germany?
Garden has an estimated audience of 19,942,112 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Garden fans?
58.6% of Garden fans are female, 41.4% are male, with an average age of 43.9 years.
Which brands do Garden fans like most?
Garden fans show strongest brand affinity for Rossmann (1.75×), Gil Ofarim (1.62×), and Jack White (1.62×) over the country average.
Where do Garden fans live in Germany?
Garden fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,689,131), Bayern (reach 2,862,677), and Baden-Württemberg (reach 2,321,136). These three regions account for the largest share of the active audience.
What other brands do Garden fans also like?
Beyond Garden itself, the audience over-indexes on Gil Ofarim (1.62×), Jack White (1.62×), Škoda Kodiaq (1.7×), and Information sensitivity (2.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.