Garden Audience in Brazil

Garden has an estimated audience of 13,634,174 people in Brazil. 63.4% are female, 36.6% are male, average age 44.9. Top brand affinities: Electrolux, Flower, Gardening, Home Appliances, Lojas Renner.

Top brand affinities include Electrolux, Flower, Gardening, with strongest over-indexing on Electrolux (2.77× the country average). Demographically, the Garden audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Creativity, Design Affinity.

Category: Home & Garden · Type: Topic

Demographics of Garden fans

Demographic split for Garden audience in Brazil
MetricValue
Female63.4%
Male36.6%
Average age44.9
Estimated audience size13,634,174

Audience persona

The typical Garden fan in Brazil is more female, around 44.9 years old, with strong Creativity tendencies and a notable affinity for Electrolux.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Garden audience
BrandAffinityCategory
Electrolux2.77×Home & Garden
Flower2.2×Home & Garden
Gardening2.42×Home & Garden
Home Appliances1.7×Home & Garden
Lojas Renner2.03×Fashion & Accessoires
Sport Club do Recife1.82×Sports
Telegram2.03×Internet & Social Media
Havaianas2.16×Fashion & Accessoires
Do it yourself (DIY)1.55×Home & Garden
Real property1.64×Home & Garden
TripAdvisor2.11×Travel & Leisure
Buscapé2.13×Shopping
Children's clothing1.67×Fashion & Accessoires
Handbags1.58×Fashion & Accessoires
Michael Jackson2.35×Music & Radio
Renovation1.71×Home & Garden
Steam1.99×Games
BTS1.88×Music & Radio
Sportingbet1.53×Sports
Anti-aging cream1.67×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Garden audience
TraitClusterScore
CreativityOPEN1.54
Design AffinityPREMIUM1.49
Quality AwarenessPREMIUM1.4
DIY MentalityTHRILL1.37
IndulgenceJOY1.36
Urban LifestyleOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Garden
CountryShare
United States18.9%
United Kingdom6.1%
Italy5.6%

See Garden audiences in other countries

More Home & Garden audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.