Flower Audience in Brazil
Flower has an estimated audience of 11,222,905 people in Brazil. 77.3% are female, 22.7% are male, average age 41.3. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: BTS, Flowering plant, Handicraft, Flower bouquet, Ornamental plant.
The average Flower fan in Brazil is 41.3 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include BTS, Flowering plant, Handicraft, with strongest over-indexing on BTS (2.67× the country average). Demographically, the Flower audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Creativity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Flower fans
| Metric | Value |
|---|---|
| Female | 77.3% |
| Male | 22.7% |
| Average age | 41.3 |
| Estimated audience size | 11,222,905 |
Audience persona
The typical Flower fan in Brazil is more female, around 41.3 years old, with strong Creativity tendencies and a notable affinity for BTS.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,783,592 | 0.95× |
| Minas Gerais | 1,121,415 | 0.97× |
| Rio de Janeiro | 1,093,142 | 1.04× |
| Rio Grande do Sul | 745,821 | 1.13× |
| Bahia | 632,124 | 0.85× |
| Paraná | 619,961 | 0.9× |
| Pernambuco | 541,026 | 1.05× |
| Santa Catarina | 535,480 | 1.04× |
| Ceará | 471,697 | 0.96× |
| Pará | 389,289 | 1.06× |
| Goiás | 348,905 | 0.81× |
| Maranhão | 287,702 | 1.03× |
| Paraíba | 237,204 | 1.05× |
| Amazonas | 228,854 | 1.17× |
| Espírito Santo | 218,508 | 0.93× |
| Rio Grande do Norte | 192,229 | 1.03× |
| Mato Grosso | 181,949 | 0.86× |
| Federal District | 180,262 | 0.96× |
| Alagoas | 156,286 | 0.95× |
| Mato Grosso do Sul | 154,469 | 0.94× |
| Piauí | 140,228 | 0.9× |
| Sergipe | 122,157 | 1.04× |
| Rondônia | 100,261 | 1.07× |
| Tocantins | 59,882 | 0.81× |
| Acre | 49,053 | 1.26× |
| Amapá | 43,403 | 1.09× |
| Roraima | 35,522 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BTS | 2.67× | Music & Radio |
| Flowering plant | 3.65× | Home & Garden |
| Handicraft | 1.63× | Home & Garden |
| Flower bouquet | 4.09× | Home & Garden |
| Ornamental plant | 3.11× | Home & Garden |
| Cake | 1.68× | Food & Beverages |
| Pastry | 2.41× | Food & Beverages |
| Magazine Luiza | 1.61× | Shopping |
| Plant | 2.06× | Home & Garden |
| Garden | 1.72× | Home & Garden |
| Tea | 1.68× | Food & Beverages |
| Plant nursery | 4.02× | Home & Garden |
| Deco | 3.33× | Home & Garden |
| Vivara | 1.66× | Pets & Animals |
| Succulent plant | 3.14× | Home & Garden |
| Trousers | 1.52× | Fashion & Accessoires |
| Parent | 1.52× | Kids & Family |
| Bonsai | 4.06× | Home & Garden |
| Prom | 2.14× | Arts & Culture |
| Sewing | 1.64× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.58 |
| Indulgence | JOY | 1.26 |
| Urban Lifestyle | OPEN | 1.25 |
| Spirituality | BALANCE | 1.22 |
| Tradition | CONSERVATISM | 1.2 |
| Design Affinity | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 6.2% |
| Japan | 6.1% |
See Flower audiences in other countries
More Home & Garden audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Flower have in Brazil?
Flower has an estimated audience of 11,222,905 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Flower fans?
77.3% of Flower fans are female, 22.7% are male, with an average age of 41.3 years.
Which brands do Flower fans like most?
Flower fans show strongest brand affinity for BTS (2.67×), Flowering plant (3.65×), and Handicraft (1.63×) over the country average.
Where do Flower fans live in Brazil?
Flower fans in Brazil are most concentrated in São Paulo (reach 2,783,592), Minas Gerais (reach 1,121,415), and Rio de Janeiro (reach 1,093,142). These three regions account for the largest share of the active audience.
What other brands do Flower fans also like?
Beyond Flower itself, the audience over-indexes on Flowering plant (3.65×), Handicraft (1.63×), Flower bouquet (4.09×), and Ornamental plant (3.11×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.