A data profile of the people who buy, follow and care about Flower in Brazil — modelled from more than twelve digital signal sources. Flower has an estimated audience of 11,222,905 people in Brazil.
The average Flower fan in Brazil is 41.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include BTS, Flowering plant, Handicraft, with strongest over-indexing on BTS (2.67× the country average).
Demographically, the Flower audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Flower fan in Brazil is more female, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for BTS.
The key figures that characterise the Flower profile in Brazil.
77.3% are female, 22.7% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 77.3% |
| Male | 22.7% |
| Average age | 41.3 |
| Estimated audience size | 11,222,905 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Flower audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 6.2% |
| Japan | 6.1% |
Where the Flower audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amazonas | ~200K | 1.15× | |
| 02 | Acre | ~50K | 1.15× | |
| 03 | Rio Grande do Sul | ~700K | 1.12× | |
| 04 | Pará | ~400K | 1.06× | |
| 05 | Roraima | ~30K | 1.06× | |
| 06 | Pernambuco | ~500K | 1.05× | |
| 07 | Rondônia | ~100K | 1.05× | |
| 08 | Amapá | ~40K | 1.05× | |
| 09 | Rio de Janeiro | ~1M | 1.04× | |
| 10 | Santa Catarina | ~500K | 1.04× | |
| 11 | Paraíba | ~200K | 1.04× | |
| 12 | Sergipe | ~100K | 1.04× | |
| 13 | Maranhão | ~300K | 1.02× | |
| 14 | Rio Grande do Norte | ~200K | 1.02× | |
| 15 | Minas Gerais | ~1M | 0.97× | |
| 16 | Federal District | ~200K | 0.97× | |
| 17 | Ceará | ~500K | 0.96× | |
| 18 | Alagoas | ~200K | 0.96× | |
| 19 | São Paulo | ~3M | 0.95× | |
| 20 | Mato Grosso do Sul | ~200K | 0.95× | |
| 21 | Espírito Santo | ~200K | 0.94× | |
| 22 | Piauí | ~100K | 0.92× | |
| 23 | Paraná | ~600K | 0.91× | |
| 24 | Mato Grosso | ~200K | 0.88× | |
| 25 | Tocantins | ~60K | 0.87× | |
| 26 | Bahia | ~600K | 0.86× | |
| 27 | Goiás | ~400K | 0.83× |
The strongest cross-interests of the Flower audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flower bouquet | Home & Garden | 4.09× | ||
| 02 | Bonsai | Home & Garden | 4.06× | ||
| 03 | Plant nursery | Home & Garden | 4.02× | ||
| 04 | Flowering plant | Home & Garden | 3.65× | ||
| 05 | Deco | Home & Garden | 3.33× | ||
| 06 | Succulent plant | Home & Garden | 3.14× | ||
| 07 | Ornamental plant | Home & Garden | 3.11× | ||
| 08 | BTS | Music & Radio | 2.67× | ||
| 09 | Pastry | Food & Beverages | 2.41× | ||
| 10 | Prom | Arts & Culture | 2.14× | ||
| 11 | Plant | Home & Garden | 2.06× | ||
| 12 | Garden | Home & Garden | 1.72× | ||
| 13 | Cake | Food & Beverages | 1.68× | ||
| 14 | Tea | Food & Beverages | 1.68× | ||
| 15 | Vivara | Pets & Animals | 1.66× | ||
| 16 | Sewing | Home & Garden | 1.64× | ||
| 17 | Handicraft | Home & Garden | 1.63× | ||
| 18 | Magazine Luiza | Shopping | 1.61× | ||
| 19 | Trousers | Fashion & Accessoires | 1.52× | ||
| 20 | Parent | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.63× | |
| Quality Awareness | PREMIUM | 1.35× | |
| Healthy Lifestyle | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.68× | |
| Need for Security | CONSERVATISM | 0.72× | |
| Risk Appetite | THRILL | 0.75× |
Flower has an estimated audience of 11,222,905 people in Brazil, concentrated in São Paulo and Minas Gerais.
77.3% of Flower fans are female, 22.7% are male, with an average age of 41.3 years.
Flower fans show strongest brand affinity for BTS (2.67×), Flowering plant (3.65×), and Handicraft (1.63×) over the country average.
Flower fans in Brazil are most concentrated in São Paulo (reach ~3M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Flower itself, the audience over-indexes on Flowering plant (3.65×), Handicraft (1.63×), Flower bouquet (4.09×), and Ornamental plant (3.11×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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