Flower Audience in Spain
Flower has an estimated audience of 8,750,133 people in Spain. 72.1% are female, 27.9% are male, average age 44.2. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Hobbies and activities, IKEA, Handicraft, Women's clothing, Aldi.
The average Flower fan in Spain is 44.2 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Hobbies and activities, IKEA, Handicraft, with strongest over-indexing on Hobbies and activities (1.53× the country average). Demographically, the Flower audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Design Affinity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Flower fans
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 44.2 |
| Estimated audience size | 8,750,133 |
Audience persona
The typical Flower fan in Spain is more female, around 44.2 years old, with strong Design Affinity tendencies and a notable affinity for Hobbies and activities.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 3,017,383 | 1.91× |
| Andalusia | 2,122,535 | 1.23× |
| Community of Madrid | 1,823,907 | 1.24× |
| Comunidad Valenciana | 1,688,236 | 1.72× |
| Canary Islands | 631,167 | 1.45× |
| Balearic Islands | 397,469 | 1.62× |
| Galicia | 298,813 | 0.73× |
| Region of Murcia | 288,926 | 0.96× |
| Castile and León | 281,409 | 0.74× |
| Basque Autonomous Country | 274,511 | 0.84× |
| Castilla-La Mancha | 229,932 | 0.65× |
| Aragon | 169,764 | 0.74× |
| Principality of Asturias | 143,649 | 0.7× |
| Extremadura | 114,132 | 0.6× |
| Cantabria | 78,869 | 0.72× |
| Navarre | 73,499 | 0.67× |
| La Rioja | 28,500 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobbies and activities | 1.53× | Sports |
| IKEA | 1.76× | Home & Garden |
| Handicraft | 1.69× | Home & Garden |
| Women's clothing | 1.51× | Fashion & Accessoires |
| Aldi | 1.77× | Shopping |
| H&M | 1.87× | Shopping |
| Undergarment | 1.8× | Fashion & Accessoires |
| Garden | 1.73× | Home & Garden |
| Parent | 1.66× | Kids & Family |
| Deco | 1.84× | Home & Garden |
| Telecinco | 1.51× | Movies & TV |
| Men's clothing | 1.69× | Fashion & Accessoires |
| Primark | 1.68× | Shopping |
| El Corte Inglés | 1.5× | Shopping |
| Girl | 1.79× | Kids & Family |
| idealista.com | 1.78× | Home & Garden |
| Coches.net | 1.62× | Cars & Mobility |
| Lidl | 1.52× | Shopping |
| Parfois (fashion accessories) | 1.85× | Fashion & Accessoires |
| Trousers | 1.72× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.54 |
| Community Orientation | OPEN | 1.21 |
| DIY Mentality | THRILL | 1.19 |
| Creativity | OPEN | 1.16 |
| Pet Ownership | JOY | 1.08 |
| Luxury Orientation | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 6.2% |
| Japan | 6.1% |
See Flower audiences in other countries
More Home & Garden audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Flower have in Spain?
Flower has an estimated audience of 8,750,133 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Flower fans?
72.1% of Flower fans are female, 27.9% are male, with an average age of 44.2 years.
Which brands do Flower fans like most?
Flower fans show strongest brand affinity for Hobbies and activities (1.53×), IKEA (1.76×), and Handicraft (1.69×) over the country average.
Where do Flower fans live in Spain?
Flower fans in Spain are most concentrated in Catalonia (reach 3,017,383), Andalusia (reach 2,122,535), and Community of Madrid (reach 1,823,907). These three regions account for the largest share of the active audience.
What other brands do Flower fans also like?
Beyond Flower itself, the audience over-indexes on IKEA (1.76×), Handicraft (1.69×), Women's clothing (1.51×), and Aldi (1.77×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.