Flower Audience in Mexico
Flower has an estimated audience of 7,505,368 people in Mexico. 61.6% are female, 38.4% are male, average age 32.5. Top brand affinities: Flowering plant, BTS, Korean hip hop, Marriage vows, romantic comedies.
Top brand affinities include Flowering plant, BTS, Korean hip hop, with strongest over-indexing on Flowering plant (1.98× the country average). Demographically, the Flower audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Spirituality, Need for Security.
Category: Home & Garden · Type: Topic
Demographics of Flower fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 32.5 |
| Estimated audience size | 7,505,368 |
Audience persona
The typical Flower fan in Mexico is more female, around 32.5 years old, with strong Spirituality tendencies and a notable affinity for Flowering plant.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Flowering plant | 1.98× | Home & Garden |
| BTS | 1.87× | Music & Radio |
| Korean hip hop | 1.77× | Music & Radio |
| Marriage vows | 2.6× | Kids & Family |
| romantic comedies | 1.54× | Movies & TV |
| Flower garden | 2.38× | Home & Garden |
| Flower bouquet | 2.31× | Home & Garden |
| Cream | 1.62× | Food & Beverages |
| Ornamental plant | 2.02× | Home & Garden |
| Party dress | 1.53× | Fashion & Accessoires |
| Yarn | 1.57× | Fashion & Accessoires |
| Herb | 1.6× | Food & Beverages |
| Succulent plant | 1.69× | Home & Garden |
| Lee Min-ho | 2.51× | Fashion & Accessoires |
| Wedding cake | 1.52× | Food & Beverages |
| Weaving | 1.58× | Fashion & Accessoires |
| Plant nursery | 1.66× | Home & Garden |
| Eye liner | 1.52× | Beauty & Wellness |
| J-pop | 1.52× | Music & Radio |
| Health And Beauty | 1.83× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.35 |
| Need for Security | CONSERVATISM | 1.34 |
| Travelling | THRILL | 1.28 |
| Price Sensitivity | PREMIUM | 1.14 |
| Extroversion | THRILL | 1.11 |
| Urban Lifestyle | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 6.2% |
| Japan | 6.1% |
See Flower audiences in other countries
More Home & Garden audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.