A data profile of the people who buy, follow and care about Flower in United Kingdom — modelled from more than twelve digital signal sources. Flower has an estimated audience of 17,212,234 people in United Kingdom.
The average Flower fan in United Kingdom is 44.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Marriage vows, Decoration, Plant morphology, with strongest over-indexing on Marriage vows (1.51× the country average).
Demographically, the Flower audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Creativity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Flower fan in United Kingdom is more female, around 44.8 years old, with strong Creativity tendencies and a notable affinity for Marriage vows.
The key figures that characterise the Flower profile in United Kingdom.
70.8% are female, 29.2% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 44.8 |
| Estimated audience size | 17,212,234 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Flower audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 6.2% |
| Japan | 6.1% |
Where the Flower audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1M | 1.54× | |
| 02 | Yorkshire and the Humber | ~2M | 1.36× | |
| 03 | Wales | ~1M | 1.27× | |
| 04 | North East | ~700K | 1.09× | |
| 05 | South East | ~2.5M | 1.03× | |
| 06 | Scotland | ~1.5M | 0.96× | |
| 07 | England | ~13M | 0.94× | |
| 08 | East of England | ~1.5M | 0.87× | |
| 09 | South West | ~1M | 0.85× | |
| 10 | Northern Ireland | ~400K | 0.84× | |
| 11 | East Midlands | ~1M | 0.83× | |
| 12 | North West | ~800K | 0.44× |
The strongest cross-interests of the Flower audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deco | Home & Garden | 1.74× | ||
| 02 | Ravelry | Internet & Social Media | 1.74× | ||
| 03 | Ax Paris | Fashion & Accessoires | 1.70× | ||
| 04 | Decoration | Home & Garden | 1.68× | ||
| 05 | Knitting pattern | Fashion & Accessoires | 1.68× | ||
| 06 | Online shopping malls | Shopping | 1.67× | ||
| 07 | Group buying | Shopping | 1.67× | ||
| 08 | Needlework | Home & Garden | 1.65× | ||
| 09 | Bulb | Home & Garden | 1.63× | ||
| 10 | Rosamund Pike | Movies & TV | 1.62× | ||
| 11 | DIY & Craft Ideas | Home & Garden | 1.60× | ||
| 12 | Blossom | Movies & TV | 1.57× | ||
| 13 | Minimalism | Home & Garden | 1.53× | ||
| 14 | Plant morphology | Home & Garden | 1.52× | ||
| 15 | Obstetrics | Kids & Family | 1.52× | ||
| 16 | Marriage vows | Kids & Family | 1.51× | ||
| 17 | Breastfeeding | Kids & Family | 1.51× | ||
| 18 | Phase Eight | Fashion & Accessoires | 1.51× | ||
| 19 | Lorraine Kelly | Movies & TV | 1.51× | ||
| 20 | Knitting needle | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.24× | |
| Community Orientation | OPEN | 1.15× | |
| Individualism | JOY | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.82× | |
| Patriotism | CONSERVATISM | 0.92× | |
| Sustainability | BALANCE | 0.93× |
Flower has an estimated audience of 17,212,234 people in United Kingdom, concentrated in England and South East.
70.8% of Flower fans are female, 29.2% are male, with an average age of 44.8 years.
Flower fans show strongest brand affinity for Marriage vows (1.51×), Decoration (1.68×), and Plant morphology (1.52×) over the country average.
Flower fans in United Kingdom are most concentrated in England (reach ~13M), South East (reach ~2.5M), and Yorkshire and the Humber (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Flower itself, the audience over-indexes on Decoration (1.68×), Plant morphology (1.52×), Blossom (1.57×), and Rosamund Pike (1.62×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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