A data profile of the people who buy, follow and care about Arts and music in United Kingdom — modelled from more than twelve digital signal sources. Arts and music has an estimated audience of 39,614,472 people in United Kingdom.
The average Arts and music fan in United Kingdom is 42.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include City of Brussels, Shopaholic, Final Fantasy: Brave Exvius, with strongest over-indexing on City of Brussels (1.71× the country average).
Demographically, the Arts and music audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Creativity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 13 regions tracked by Rascasse.
The typical Arts and music fan in United Kingdom is more female, around 42.9 years old, with strong Creativity tendencies and a notable affinity for City of Brussels.
The key figures that characterise the Arts and music profile in United Kingdom.
56.7% are female, 43.3% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 42.9 |
| Estimated audience size | 39,614,472 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Arts and music audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 8.1% |
| India | 5.5% |
Where the Arts and music audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~4M | 1.14× | |
| 02 | South East | ~6M | 1.10× | |
| 03 | South West | ~3.5M | 1.07× | |
| 04 | Wales | ~2.5M | 1.05× | |
| 05 | North East | ~1.5M | 1.05× | |
| 06 | East Midlands | ~3M | 1.03× | |
| 07 | Northern Ireland | ~1.5M | 1.03× | |
| 08 | North West | ~4M | 0.98× | |
| 09 | Scotland | ~3.5M | 0.97× | |
| 10 | Yorkshire and the Humber | ~3M | 0.93× | |
| 11 | West Midlands | ~1.5M | 0.91× | |
| 12 | Greater London | ~4.5M | 0.84× | |
| 13 | England | ~27M | 0.72× |
The strongest cross-interests of the Arts and music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jabong.com | Fashion & Accessoires | 2.84× | ||
| 02 | CorePower Yoga | Sports | 2.40× | ||
| 03 | Shopaholic | Movies & TV | 2.03× | ||
| 04 | City of Brussels | Travel & Leisure | 1.71× | ||
| 05 | Marc Jacobs Beauty | Beauty & Wellness | 1.55× | ||
| 06 | Final Fantasy: Brave Exvius | Games | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.96× | |
| Family Orientation | CONSERVATISM | 0.93× | |
| Design Affinity | PREMIUM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Community Orientation | OPEN | 0.70× | |
| Risk Appetite | THRILL | 0.73× |
Arts and music has an estimated audience of 39,614,472 people in United Kingdom, concentrated in England and South East.
56.7% of Arts and music fans are female, 43.3% are male, with an average age of 42.9 years.
Arts and music fans show strongest brand affinity for City of Brussels (1.71×), Shopaholic (2.03×), and Final Fantasy: Brave Exvius (1.54×) over the country average.
Arts and music fans in United Kingdom are most concentrated in England (reach ~27M), South East (reach ~6M), and Greater London (reach ~4.5M). These three regions account for the largest share of the active audience.
Beyond Arts and music itself, the audience over-indexes on Shopaholic (2.03×), Final Fantasy: Brave Exvius (1.54×), Jabong.com (2.84×), and CorePower Yoga (2.4×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Arts and music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.