Arts and music Audience in United Kingdom
Arts and music has an estimated audience of 39,614,472 people in United Kingdom. 56.7% are female, 43.3% are male, average age 42.9. Top regions: England, South East, East of England. Top brand affinities: City of Brussels, Shopaholic, Final Fantasy: Brave Exvius, Jabong.com, CorePower Yoga.
The average Arts and music fan in United Kingdom is 42.9 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include City of Brussels, Shopaholic, Final Fantasy: Brave Exvius, with strongest over-indexing on City of Brussels (1.71× the country average). Demographically, the Arts and music audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 13 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Lifestyle cluster
Demographics of Arts and music fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 42.9 |
| Estimated audience size | 39,614,472 |
Audience persona
The typical Arts and music fan in United Kingdom is more female, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for City of Brussels.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 15,667,241 | 0.43× |
| South East | 6,698,430 | 1.26× |
| East of England | 4,676,250 | 1.42× |
| South West | 4,200,268 | 1.29× |
| North West | 3,911,559 | 0.92× |
| East Midlands | 3,224,824 | 1.16× |
| Wales | 2,925,000 | 1.45× |
| Scotland | 2,544,559 | 0.71× |
| Yorkshire and the Humber | 2,114,676 | 0.66× |
| North East | 1,992,750 | 1.32× |
| Greater London | 1,908,381 | 0.37× |
| Northern Ireland | 1,575,000 | 1.41× |
| West Midlands | 1,009,569 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| City of Brussels | 1.71× | Travel & Leisure |
| Shopaholic | 2.03× | Movies & TV |
| Final Fantasy: Brave Exvius | 1.54× | Games |
| Jabong.com | 2.84× | Fashion & Accessoires |
| CorePower Yoga | 2.4× | Sports |
| Marc Jacobs Beauty | 1.55× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.64 |
| Luxury Orientation | PREMIUM | 1.54 |
| Individualism | JOY | 1.3 |
| Price Sensitivity | PREMIUM | 1.19 |
| Quality Awareness | PREMIUM | 1.17 |
| Creativity | OPEN | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 8.1% |
| India | 5.5% |
See Arts and music audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
- Shopping and fashion (35,911,719)
Frequently asked questions
How many fans does Arts and music have in United Kingdom?
Arts and music has an estimated audience of 39,614,472 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Arts and music fans?
56.7% of Arts and music fans are female, 43.3% are male, with an average age of 42.9 years.
Which brands do Arts and music fans like most?
Arts and music fans show strongest brand affinity for City of Brussels (1.71×), Shopaholic (2.03×), and Final Fantasy: Brave Exvius (1.54×) over the country average.
Where do Arts and music fans live in United Kingdom?
Arts and music fans in United Kingdom are most concentrated in England (reach 15,667,241), South East (reach 6,698,430), and East of England (reach 4,676,250). These three regions account for the largest share of the active audience.
What other brands do Arts and music fans also like?
Beyond Arts and music itself, the audience over-indexes on Shopaholic (2.03×), Final Fantasy: Brave Exvius (1.54×), Jabong.com (2.84×), and CorePower Yoga (2.4×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Arts and music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.