Top 63 Lifestyle clusters in United Kingdom

How to read this list

Rank

Position in the Top 63, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	Food and drink	40M	5.0%	43.4	57.1%	Lifestyle cluster
2	Arts and music	40M	4.6%	42.9	56.7%	Lifestyle cluster
3	Shopping	38M	5.0%	43.9	57.7%	Lifestyle cluster
4	Food	37M	4.5%	43.5	58.5%	Lifestyle cluster
5	Clothing	36M	4.6%	43.5	59.8%	Lifestyle cluster
6	Shopping and fashion	36M	4.3%	40.3	57.0%	Lifestyle cluster
7	Reading	36M	4.9%	43.0	56.7%	Lifestyle cluster
8	Movies	35M	4.4%	42.3	55.2%	Lifestyle cluster
9	Online shopping	35M	4.6%	43.8	59.2%	Lifestyle cluster
10	Sports	35M	4.0%	42.8	53.0%	Lifestyle cluster
11	Sports and outdoors	34M	4.9%	40.3	53.6%	Lifestyle cluster
12	Design	34M	5.3%	44.0	59.4%	Lifestyle cluster
13	Consumer electronics	34M	4.3%	43.2	54.7%	Lifestyle cluster
14	Fitness and wellness	33M	4.5%	—	—	Lifestyle cluster
15	Business and industry	31M	4.3%	40.5	55.4%	Lifestyle cluster
16	Home and garden	31M	4.3%	42.4	60.8%	Lifestyle cluster
17	Outdoor recreation	31M	5.2%	43.5	53.1%	Lifestyle cluster
18	Business	31M	5.1%	43.6	56.1%	Lifestyle cluster
19	Restaurants	30M	3.8%	44.3	59.4%	Lifestyle cluster
20	Cooking	29M	4.5%	44.8	61.6%	Lifestyle cluster
21	Vehicles	29M	3.8%	43.1	47.9%	Lifestyle cluster
22	Physical fitness	28M	4.7%	43.6	56.9%	Lifestyle cluster
23	Photography	28M	4.8%	44.2	58.2%	Lifestyle cluster
24	Personal finance	28M	4.3%	44.9	53.5%	Lifestyle cluster
25	Physical exercise	27M	4.8%	43.6	58.1%	Lifestyle cluster

Want the full picture for any of these audiences?

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Frequently asked questions

How is this Top 63 list compiled?

Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each lifestyle cluster by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest lifestyle cluster in United Kingdom?

Food and drink currently leads with an estimated audience of 40M people in United Kingdom.

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