Personal finance Audience in United Kingdom
Personal finance has an estimated audience of 27,707,440 people in United Kingdom. 53.5% are female, 46.5% are male, average age 44.9. Top regions: England, Greater London, South East. Top brand affinities: Bitcoin ATM, Business Development Company, Clean House, Ser Emprendedor, Tom Ferry.
The average Personal finance fan in United Kingdom is 44.9 years old, balanced, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Bitcoin ATM, Business Development Company, Clean House, with strongest over-indexing on Bitcoin ATM (1.76× the country average). Demographically, the Personal finance audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Luxury Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Personal finance fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 44.9 |
| Estimated audience size | 27,707,440 |
Audience persona
The typical Personal finance fan in United Kingdom is balanced, around 44.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Bitcoin ATM.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 20,780,580 | 1.94× |
| Greater London | 5,229,779 | 1.45× |
| South East | 3,720,706 | 1× |
| North West | 3,580,306 | 1.21× |
| South West | 2,361,555 | 1.04× |
| East of England | 2,291,151 | 0.91× |
| Scotland | 1,912,001 | 0.77× |
| East Midlands | 1,906,674 | 0.98× |
| Yorkshire and the Humber | 1,624,689 | 0.73× |
| Wales | 1,053,197 | 0.67× |
| North East | 1,038,147 | 0.96× |
| West Midlands | 867,563 | 0.73× |
| Northern Ireland | 534,660 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bitcoin ATM | 1.76× | Business & Career |
| Business Development Company | 1.65× | Business & Career |
| Clean House | 2.28× | Movies & TV |
| Ser Emprendedor | 1.82× | Business & Career |
| Tom Ferry | 1.93× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.26 |
| Career Orientation | POWER | 1.22 |
| Family Orientation | CONSERVATISM | 1.21 |
| Indulgence | JOY | 1.17 |
| Price Sensitivity | PREMIUM | 1.13 |
| Quality Awareness | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.0% |
| India | 4.7% |
See Personal finance audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Personal finance have in United Kingdom?
Personal finance has an estimated audience of 27,707,440 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Personal finance fans?
53.5% of Personal finance fans are female, 46.5% are male, with an average age of 44.9 years.
Which brands do Personal finance fans like most?
Personal finance fans show strongest brand affinity for Bitcoin ATM (1.76×), Business Development Company (1.65×), and Clean House (2.28×) over the country average.
Where do Personal finance fans live in United Kingdom?
Personal finance fans in United Kingdom are most concentrated in England (reach 20,780,580), Greater London (reach 5,229,779), and South East (reach 3,720,706). These three regions account for the largest share of the active audience.
What other brands do Personal finance fans also like?
Beyond Personal finance itself, the audience over-indexes on Business Development Company (1.65×), Clean House (2.28×), Ser Emprendedor (1.82×), and Tom Ferry (1.93×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Personal finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.