A data profile of the people who buy, follow and care about Personal finance in United Kingdom — modelled from more than twelve digital signal sources. Personal finance has an estimated audience of 27,707,440 people in United Kingdom.
The average Personal finance fan in United Kingdom is 44.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Bitcoin ATM, Business Development Company, Clean House, with strongest over-indexing on Bitcoin ATM (1.76× the country average).
Demographically, the Personal finance audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 13 regions tracked by Rascasse.
The typical Personal finance fan in United Kingdom is balanced, around 44.9 years old, with strong Need for Security tendencies and a notable affinity for Bitcoin ATM.
The key figures that characterise the Personal finance profile in United Kingdom.
53.5% are female, 46.5% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 44.9 |
| Estimated audience size | 27,707,440 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Personal finance audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.0% |
| India | 4.7% |
Where the Personal finance audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~21M | 1.92× | |
| 02 | Greater London | ~5M | 1.40× | |
| 03 | North West | ~3.5M | 1.15× | |
| 04 | South West | ~2.5M | 1.02× | |
| 05 | South East | ~3.5M | 1.00× | |
| 06 | East Midlands | ~2M | 0.99× | |
| 07 | North East | ~1M | 0.98× | |
| 08 | East of England | ~2.5M | 0.94× | |
| 09 | Northern Ireland | ~800K | 0.90× | |
| 10 | Wales | ~1.5M | 0.87× | |
| 11 | Scotland | ~2M | 0.86× | |
| 12 | Yorkshire and the Humber | ~2M | 0.83× | |
| 13 | West Midlands | ~1M | 0.82× |
The strongest cross-interests of the Personal finance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clean House | Movies & TV | 2.28× | ||
| 02 | Tom Ferry | Business & Career | 1.93× | ||
| 03 | Ser Emprendedor | Business & Career | 1.82× | ||
| 04 | Bitcoin ATM | Business & Career | 1.76× | ||
| 05 | Business Development Company | Business & Career | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.01× | |
| DIY Mentality | THRILL | 0.93× | |
| Quality Awareness | PREMIUM | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.76× | |
| Tradition | CONSERVATISM | 0.76× |
Personal finance has an estimated audience of 27,707,440 people in United Kingdom, concentrated in England and Greater London.
53.5% of Personal finance fans are female, 46.5% are male, with an average age of 44.9 years.
Personal finance fans show strongest brand affinity for Bitcoin ATM (1.76×), Business Development Company (1.65×), and Clean House (2.28×) over the country average.
Personal finance fans in United Kingdom are most concentrated in England (reach ~21M), Greater London (reach ~5M), and South East (reach ~3.5M). These three regions account for the largest share of the active audience.
Beyond Personal finance itself, the audience over-indexes on Business Development Company (1.65×), Clean House (2.28×), Ser Emprendedor (1.82×), and Tom Ferry (1.93×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Personal finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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