Personal finance Audience in Italy
Personal finance has an estimated audience of 23,937,852 people in Italy. 49.7% are female, 50.3% are male, average age 44.7. Top regions: Lombardy, Lazio, Emilia-Romagna. Top brand affinities: Insurance, UniCredit, Poste italiane, Credit cards, Video.
The average Personal finance fan in Italy is 44.7 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Emilia-Romagna. Top brand affinities include Insurance, UniCredit, Poste italiane, with strongest over-indexing on Insurance (3.38× the country average). Demographically, the Personal finance audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Personal finance fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 44.7 |
| Estimated audience size | 23,937,852 |
Audience persona
The typical Personal finance fan in Italy is balanced, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Insurance.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 6,240,029 | 1.48× |
| Lazio | 2,759,467 | 0.94× |
| Emilia-Romagna | 2,231,775 | 1.14× |
| Veneto | 2,122,795 | 1.12× |
| Piedmont | 2,111,720 | 1.19× |
| Campania | 1,895,533 | 0.71× |
| Tuscany | 1,275,648 | 0.8× |
| Sicilia | 962,606 | 0.46× |
| Puglia | 897,926 | 0.54× |
| Sardinia | 542,903 | 0.81× |
| Liguria | 531,153 | 0.79× |
| Abruzzo | 519,046 | 0.98× |
| Calabria | 517,075 | 0.71× |
| Friuli-Venezia Giulia | 500,500 | 1.11× |
| Marche | 499,255 | 0.84× |
| Trentino-Alto Adige/Südtirol | 496,846 | 1.1× |
| Umbria | 449,922 | 1.16× |
| Basilicata | 402,638 | 2.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Insurance | 3.38× | Business & Career |
| UniCredit | 2.43× | Business & Career |
| Poste italiane | 2.34× | Business & Career |
| Credit cards | 2.9× | Business & Career |
| Video | 1.69× | Movies & TV |
| Rome | 1.57× | Travel & Leisure |
| Social network | 1.57× | Internet & Social Media |
| Smartphones | 1.68× | Technology & Electronics |
| Mediterranean Sea | 1.65× | Travel & Leisure |
| Investment | 2.25× | Business & Career |
| Milan | 1.5× | Travel & Leisure |
| Current events | 1.75× | Arts & Culture |
| Politics | 1.83× | Politics & Society |
| Il Messaggero | 1.89× | News |
| Money | 2.36× | Business & Career |
| Leisure | 1.64× | Travel & Leisure |
| Energy | 2.1× | Home & Garden |
| Advertising | 1.83× | Business & Career |
| Social media | 1.66× | Business & Career |
| Mobile phones | 1.57× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.21 |
| Community Orientation | OPEN | 1.18 |
| Need for Security | CONSERVATISM | 1.13 |
| Indulgence | JOY | 1.12 |
| Price Sensitivity | PREMIUM | 1.09 |
| Luxury Orientation | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.0% |
| India | 4.7% |
See Personal finance audiences in other countries
- Personal finance — Germany
- Personal finance — United States
- Personal finance — United Kingdom
- Personal finance — France
- Personal finance — Spain
- Personal finance — Brazil
- Personal finance — Japan
- Personal finance — South Korea
- Personal finance — India
- Personal finance — Canada
- Personal finance — Mexico
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
Frequently asked questions
How many fans does Personal finance have in Italy?
Personal finance has an estimated audience of 23,937,852 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Personal finance fans?
49.7% of Personal finance fans are female, 50.3% are male, with an average age of 44.7 years.
Which brands do Personal finance fans like most?
Personal finance fans show strongest brand affinity for Insurance (3.38×), UniCredit (2.43×), and Poste italiane (2.34×) over the country average.
Where do Personal finance fans live in Italy?
Personal finance fans in Italy are most concentrated in Lombardy (reach 6,240,029), Lazio (reach 2,759,467), and Emilia-Romagna (reach 2,231,775). These three regions account for the largest share of the active audience.
What other brands do Personal finance fans also like?
Beyond Personal finance itself, the audience over-indexes on UniCredit (2.43×), Poste italiane (2.34×), Credit cards (2.9×), and Video (1.69×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Personal finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.