A data profile of the people who buy, follow and care about Politics in Italy — modelled from more than twelve digital signal sources. Politics has an estimated audience of 20,467,652 people in Italy.
The average Politics fan in Italy is 45.7 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Message in a Bottle (film), Volunteering, Lawyer, with strongest over-indexing on Message in a Bottle (film) (1.52× the country average).
Demographically, the Politics audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Politics fan in Italy is balanced, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Message in a Bottle (film).
The key figures that characterise the Politics profile in Italy.
51.3% are female, 48.7% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 45.7 |
| Estimated audience size | 20,467,652 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Politics audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.5% |
| Italy | 5.3% |
Where the Politics audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~3M | 1.16× | |
| 02 | Lombardy | ~4M | 1.15× | |
| 03 | Campania | ~2.5M | 1.12× | |
| 04 | Friuli-Venezia Giulia | ~400K | 1.10× | |
| 05 | Tuscany | ~1.5M | 1.06× | |
| 06 | Sicilia | ~2M | 1.05× | |
| 07 | Aosta Valley | ~50K | 1.05× | |
| 08 | Puglia | ~1.5M | 1.01× | |
| 09 | Molise | ~100K | 1.01× | |
| 10 | Veneto | ~1.5M | 1.00× | |
| 11 | Basilicata | ~200K | 0.99× | |
| 12 | Emilia-Romagna | ~1.5M | 0.98× | |
| 13 | Calabria | ~600K | 0.97× | |
| 14 | Trentino-Alto Adige/Südtirol | ~400K | 0.97× | |
| 15 | Piedmont | ~1.5M | 0.96× | |
| 16 | Umbria | ~300K | 0.95× | |
| 17 | Abruzzo | ~400K | 0.94× | |
| 18 | Sardinia | ~500K | 0.93× | |
| 19 | Liguria | ~500K | 0.93× | |
| 20 | Marche | ~500K | 0.93× |
The strongest cross-interests of the Politics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Finance | Business & Career | 2.49× | ||
| 02 | Benjamin Netanyahu | Politics & Society | 2.23× | ||
| 03 | Free will | Politics & Society | 2.06× | ||
| 04 | Barbie | Movies & TV | 1.77× | ||
| 05 | Social change | Politics & Society | 1.74× | ||
| 06 | Digital marketing | Business & Career | 1.66× | ||
| 07 | Cognitive science | Health | 1.66× | ||
| 08 | Kinship | Kids & Family | 1.60× | ||
| 09 | Liberty | Politics & Society | 1.60× | ||
| 10 | Humanities | Politics & Society | 1.58× | ||
| 11 | Truth | Politics & Society | 1.58× | ||
| 12 | Lawyer | Business & Career | 1.57× | ||
| 13 | Volunteering | Politics & Society | 1.56× | ||
| 14 | Metaphysics | Business & Career | 1.56× | ||
| 15 | Quotation | Business & Career | 1.56× | ||
| 16 | Social relation | Kids & Family | 1.56× | ||
| 17 | Thought | Politics & Society | 1.54× | ||
| 18 | Civil society | Politics & Society | 1.54× | ||
| 19 | Message in a Bottle (film) | Movies & TV | 1.52× | ||
| 20 | Aphorism | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.41× | |
| Travelling | THRILL | 1.29× | |
| Career Orientation | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.95× | |
| Quality Awareness | PREMIUM | 0.97× | |
| Extroversion | THRILL | 1.04× |
Politics has an estimated audience of 20,467,652 people in Italy, concentrated in Lombardy and Lazio.
51.3% of Politics fans are female, 48.7% are male, with an average age of 45.7 years.
Politics fans show strongest brand affinity for Message in a Bottle (film) (1.52×), Volunteering (1.56×), and Lawyer (1.57×) over the country average.
Politics fans in Italy are most concentrated in Lombardy (reach ~4M), Lazio (reach ~3M), and Campania (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Politics itself, the audience over-indexes on Volunteering (1.56×), Lawyer (1.57×), Humanities (1.58×), and Google Finance (2.49×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Politics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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