Politics Audience in Italy
Politics has an estimated audience of 20,467,652 people in Italy. 51.3% are female, 48.7% are male, average age 45.7. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Message in a Bottle (film), Pope Francis, Friends, Volunteering, Lawyer.
The average Politics fan in Italy is 45.7 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Message in a Bottle (film), Pope Francis, Friends, with strongest over-indexing on Message in a Bottle (film) (1.52× the country average). Demographically, the Politics audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Politics fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 45.7 |
| Estimated audience size | 20,467,652 |
Audience persona
The typical Politics fan in Italy is balanced, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Message in a Bottle (film).
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,218,451 | 1.17× |
| Lazio | 3,044,263 | 1.21× |
| Campania | 2,700,320 | 1.18× |
| Sicilia | 1,944,948 | 1.1× |
| Veneto | 1,626,640 | 1× |
| Emilia-Romagna | 1,617,957 | 0.97× |
| Tuscany | 1,503,775 | 1.11× |
| Puglia | 1,433,193 | 1.02× |
| Piedmont | 1,411,220 | 0.93× |
| Calabria | 566,919 | 0.9× |
| Friuli-Venezia Giulia | 499,751 | 1.29× |
| Liguria | 426,367 | 0.74× |
| Sardinia | 425,169 | 0.74× |
| Marche | 390,987 | 0.77× |
| Trentino-Alto Adige/Südtirol | 350,190 | 0.9× |
| Abruzzo | 325,189 | 0.72× |
| Umbria | 223,157 | 0.67× |
| Basilicata | 168,831 | 0.9× |
| Molise | 111,534 | 1.15× |
| Aosta Valley | 78,919 | 1.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Message in a Bottle (film) | 1.52× | Movies & TV |
| Pope Francis | 1.61× | Politics & Society |
| Friends | 1.68× | Movies & TV |
| Volunteering | 1.56× | Politics & Society |
| Lawyer | 1.57× | Business & Career |
| Humanities | 1.58× | Politics & Society |
| Google Finance | 2.49× | Business & Career |
| Barbie | 1.77× | Movies & TV |
| Metaphysics | 1.56× | Business & Career |
| Aphorism | 1.52× | Literature |
| Benjamin Netanyahu | 2.23× | Politics & Society |
| Digital marketing | 1.66× | Business & Career |
| Thought | 1.54× | Politics & Society |
| Quotation | 1.56× | Business & Career |
| Social change | 1.74× | Politics & Society |
| Social relation | 1.56× | Kids & Family |
| Kinship | 1.6× | Kids & Family |
| Truth | 1.58× | Politics & Society |
| Civil society | 1.54× | Politics & Society |
| Liberty | 1.6× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.37 |
| Extroversion | THRILL | 1.22 |
| Patriotism | CONSERVATISM | 1.2 |
| Career Orientation | POWER | 1.13 |
| Social Media Usage | JOY | 1.05 |
| Travelling | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.5% |
| Italy | 5.3% |
See Politics audiences in other countries
More Field of study audiences in Italy
- Music (40,110,040)
- Politics and social issues (32,887,575)
- Psychology (23,209,829)
- Philosophy (23,149,976)
- Architecture (22,238,215)
Frequently asked questions
How many fans does Politics have in Italy?
Politics has an estimated audience of 20,467,652 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Politics fans?
51.3% of Politics fans are female, 48.7% are male, with an average age of 45.7 years.
Which brands do Politics fans like most?
Politics fans show strongest brand affinity for Message in a Bottle (film) (1.52×), Pope Francis (1.61×), and Friends (1.68×) over the country average.
Where do Politics fans live in Italy?
Politics fans in Italy are most concentrated in Lombardy (reach 4,218,451), Lazio (reach 3,044,263), and Campania (reach 2,700,320). These three regions account for the largest share of the active audience.
What other brands do Politics fans also like?
Beyond Politics itself, the audience over-indexes on Pope Francis (1.61×), Friends (1.68×), Volunteering (1.56×), and Lawyer (1.57×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Politics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.