A data profile of the people who buy, follow and care about Social change in Italy — modelled from more than twelve digital signal sources. Social change has an estimated audience of 6,027,406 people in Italy.
The average Social change fan in Italy is 42.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Libero (newspaper), Charity and causes, Activism, with strongest over-indexing on Libero (newspaper) (3.42× the country average).
Demographically, the Social change audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Social change fan in Italy is more female, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Libero (newspaper).
The key figures that characterise the Social change profile in Italy.
57.2% are female, 42.8% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 42.8 |
| Estimated audience size | 6,027,406 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 33% |
of the worldwide Social change audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.7% |
| India | 7.3% |
| Brazil | 7.2% |
Where the Social change audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Umbria | ~100K | 1.14× | |
| 02 | Trentino-Alto Adige/Südtirol | ~100K | 1.07× | |
| 03 | Friuli-Venezia Giulia | ~100K | 1.07× | |
| 04 | Abruzzo | ~100K | 1.06× | |
| 05 | Liguria | ~200K | 1.05× | |
| 06 | Calabria | ~200K | 1.04× | |
| 07 | Marche | ~200K | 1.03× | |
| 08 | Sardinia | ~200K | 1.02× | |
| 09 | Puglia | ~400K | 0.96× | |
| 10 | Sicilia | ~500K | 0.95× | |
| 11 | Tuscany | ~400K | 0.95× | |
| 12 | Veneto | ~400K | 0.94× | |
| 13 | Piedmont | ~400K | 0.94× | |
| 14 | Campania | ~600K | 0.93× | |
| 15 | Emilia-Romagna | ~500K | 0.93× | |
| 16 | Lazio | ~700K | 0.90× | |
| 17 | Lombardy | ~900K | 0.83× |
The strongest cross-interests of the Social change audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Return on investment | Business & Career | 5.26× | ||
| 02 | Investment strategy | Business & Career | 4.52× | ||
| 03 | Government | Politics & Society | 4.43× | ||
| 04 | Charity and causes | Business & Career | 3.91× | ||
| 05 | Activism | Politics & Society | 3.70× | ||
| 06 | Libero (newspaper) | News | 3.42× | ||
| 07 | Social movement | Politics & Society | 3.17× | ||
| 08 | Political science | Business & Career | 2.64× | ||
| 09 | Digital marketing | Business & Career | 2.44× | ||
| 10 | Self-awareness | Health | 2.18× | ||
| 11 | Volunteering | Politics & Society | 2.15× | ||
| 12 | Small business | Business & Career | 1.98× | ||
| 13 | Humanities | Politics & Society | 1.92× | ||
| 14 | Politics | Politics & Society | 1.90× | ||
| 15 | FIFA World Cup | Sports | 1.70× | ||
| 16 | Student | Business & Career | 1.67× | ||
| 17 | Harry Potter | Movies & TV | 1.61× | ||
| 18 | Employment | Business & Career | 1.60× | ||
| 19 | Higher education | Business & Career | 1.59× | ||
| 20 | Entrepreneurship | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.17× | |
| Sustainability | BALANCE | 1.64× | |
| Mindfulness | BALANCE | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Spirituality | BALANCE | 0.91× | |
| Tradition | CONSERVATISM | 0.96× |
Social change has an estimated audience of 6,027,406 people in Italy, concentrated in Lombardy and Lazio.
57.2% of Social change fans are female, 42.8% are male, with an average age of 42.8 years.
Social change fans show strongest brand affinity for Libero (newspaper) (3.42×), Charity and causes (3.91×), and Activism (3.7×) over the country average.
Social change fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~700K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Social change itself, the audience over-indexes on Charity and causes (3.91×), Activism (3.7×), FIFA World Cup (1.7×), and Politics (1.9×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Social change. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.