A data profile of the people who buy, follow and care about Libero (newspaper) in Italy — modelled from more than twelve digital signal sources. Libero (newspaper) has an estimated audience of 13,718,194 people in Italy.
The average Libero (newspaper) fan in Italy is 46.6 years old, balanced, and lives primarily in Campania.
The audience is concentrated in Campania, Lombardy, Lazio.
Top brand affinities include Book discussion club, Il Giornale, Voting, with strongest over-indexing on Book discussion club (11.83× the country average).
Demographically, the Libero (newspaper) audience skews balanced with an average age of 46.6, and over-indexes on personality traits such as Quality Awareness, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Libero (newspaper) fan in Italy is balanced, around 46.6 years old, with strong Quality Awareness tendencies and a notable affinity for Book discussion club.
The key figures that characterise the Libero (newspaper) profile in Italy.
49.1% are female, 50.9% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 46.6 |
| Estimated audience size | 13,718,194 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Libero (newspaper) audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 73.4% |
| Peru | 7.3% |
| Poland | 1.7% |
Where the Libero (newspaper) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~1.5M | 1.59× | |
| 02 | Calabria | ~600K | 1.54× | |
| 03 | Campania | ~2M | 1.42× | |
| 04 | Umbria | ~300K | 1.37× | |
| 05 | Piedmont | ~1M | 1.19× | |
| 06 | Lazio | ~2M | 1.13× | |
| 07 | Emilia-Romagna | ~1.5M | 1.13× | |
| 08 | Marche | ~400K | 1.12× | |
| 09 | Veneto | ~1M | 1.10× | |
| 10 | Liguria | ~400K | 1.03× | |
| 11 | Friuli-Venezia Giulia | ~300K | 1.03× | |
| 12 | Basilicata | ~100K | 0.95× | |
| 13 | Sicilia | ~1M | 0.89× | |
| 14 | Lombardy | ~2M | 0.87× | |
| 15 | Abruzzo | ~200K | 0.76× | |
| 16 | Tuscany | ~700K | 0.73× | |
| 17 | Molise | ~40K | 0.69× | |
| 18 | Aosta Valley | ~20K | 0.58× | |
| 19 | Sardinia | ~200K | 0.50× | |
| 20 | Trentino-Alto Adige/Südtirol | ~100K | 0.42× |
The strongest cross-interests of the Libero (newspaper) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | David Lynch | Movies & TV | 12.01× | ||
| 02 | Umberto Eco | Literature | 12.01× | ||
| 03 | Nanni Moretti | Movies & TV | 12.01× | ||
| 04 | Book discussion club | Literature | 11.83× | ||
| 05 | Ludovico Einaudi | Music & Radio | 11.83× | ||
| 06 | Marina Abramović | Arts & Culture | 10.34× | ||
| 07 | John Lennon | Music & Radio | 9.20× | ||
| 08 | Fair trade | Business & Career | 8.17× | ||
| 09 | Il manifesto | News | 7.67× | ||
| 10 | Voting | Politics & Society | 7.13× | ||
| 11 | Striscia la notizia | Movies & TV | 6.51× | ||
| 12 | True Detective | Movies & TV | 5.18× | ||
| 13 | Lucio Dalla | Music & Radio | 4.96× | ||
| 14 | Political science | Business & Career | 3.89× | ||
| 15 | Social change | Politics & Society | 3.42× | ||
| 16 | Il Giornale | News | 2.99× | ||
| 17 | Le Iene | Movies & TV | 2.91× | ||
| 18 | Sustainable energy | Home & Garden | 2.80× | ||
| 19 | Singer-songwriter | Music & Radio | 2.62× | ||
| 20 | Renewable energy | Business & Career | 2.43× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.21× | |
| Individualism | JOY | 1.90× | |
| Community Orientation | OPEN | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.64× | |
| Extroversion | THRILL | 0.71× | |
| DIY Mentality | THRILL | 0.75× |
Libero (newspaper) has an estimated audience of 13,718,194 people in Italy, concentrated in Campania and Lombardy.
49.1% of Libero (newspaper) fans are female, 50.9% are male, with an average age of 46.6 years.
Libero (newspaper) fans show strongest brand affinity for Book discussion club (11.83×), Il Giornale (2.99×), and Voting (7.13×) over the country average.
Libero (newspaper) fans in Italy are most concentrated in Campania (reach ~2M), Lombardy (reach ~2M), and Lazio (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Libero (newspaper) itself, the audience over-indexes on Il Giornale (2.99×), Voting (7.13×), Il manifesto (7.67×), and Fair trade (8.17×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Libero (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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