Libero (newspaper) Audience in Italy
Libero (newspaper) has an estimated audience of 13,718,194 people in Italy. 49.1% are female, 50.9% are male, average age 46.6. Top regions: Campania, Lombardy, Lazio. Top brand affinities: Giorgia Meloni, Il Giornale, Il manifesto, Nanni Moretti, Striscia la notizia.
The average Libero (newspaper) fan in Italy is 46.6 years old, balanced, and lives primarily in Campania. The audience is concentrated in Campania, Lombardy, Lazio. Top brand affinities include Giorgia Meloni, Il Giornale, Il manifesto, with strongest over-indexing on Giorgia Meloni (8.49× the country average). Demographically, the Libero (newspaper) audience skews balanced with an average age of 46.6, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Libero (newspaper) fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 46.6 |
| Estimated audience size | 13,718,194 |
Audience persona
The typical Libero (newspaper) fan in Italy is balanced, around 46.6 years old, with strong Career Orientation tendencies and a notable affinity for Giorgia Meloni.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Campania | 2,188,539 | 1.42× |
| Lombardy | 2,095,863 | 0.87× |
| Lazio | 1,892,216 | 1.13× |
| Puglia | 1,506,224 | 1.59× |
| Emilia-Romagna | 1,263,940 | 1.13× |
| Piedmont | 1,202,906 | 1.19× |
| Veneto | 1,191,525 | 1.1× |
| Sicilia | 1,059,661 | 0.89× |
| Tuscany | 659,782 | 0.73× |
| Calabria | 647,814 | 1.54× |
| Liguria | 394,677 | 1.03× |
| Marche | 382,752 | 1.12× |
| Umbria | 304,824 | 1.37× |
| Friuli-Venezia Giulia | 267,173 | 1.03× |
| Abruzzo | 228,697 | 0.76× |
| Sardinia | 191,055 | 0.5× |
| Basilicata | 119,359 | 0.95× |
| Trentino-Alto Adige/Südtirol | 107,435 | 0.41× |
| Molise | 44,387 | 0.68× |
| Aosta Valley | 19,862 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Giorgia Meloni | 8.49× | Politics & Society |
| Il Giornale | 3.17× | News |
| Il manifesto | 8.01× | News |
| Nanni Moretti | 12.01× | Movies & TV |
| Striscia la notizia | 7.23× | Movies & TV |
| Social change | 4.08× | Politics & Society |
| Nostalgia | 4.11× | Home & Garden |
| Umberto Eco | 12.01× | Literature |
| Fair trade | 6.4× | Business & Career |
| David Lynch | 9.83× | Movies & TV |
| Le Iene | 3× | Movies & TV |
| Marina Abramović | 10.1× | Arts & Culture |
| Nelson Mandela | 10.01× | Politics & Society |
| Marco Travaglio | 6.39× | Movies & TV |
| Book discussion club | 7.2× | Literature |
| Roberto Bolle | 6.64× | Movies & TV |
| Politics | 1.67× | Politics & Society |
| Travel photography | 2.55× | Technology & Electronics |
| Political science | 3.13× | Business & Career |
| Patti Smith | 12.01× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.33 |
| Quality Awareness | PREMIUM | 1.82 |
| Community Orientation | OPEN | 1.68 |
| Design Affinity | PREMIUM | 1.38 |
| Sustainability | BALANCE | 1.35 |
| Risk Appetite | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 73.6% |
| Peru | 7.4% |
| Poland | 1.6% |
See Libero (newspaper) audiences in other countries
- Libero (newspaper) — Germany
- Libero (newspaper) — United States
- Libero (newspaper) — United Kingdom
- Libero (newspaper) — France
- Libero (newspaper) — Spain
- Libero (newspaper) — Brazil
- Libero (newspaper) — Japan
- Libero (newspaper) — South Korea
- Libero (newspaper) — India
- Libero (newspaper) — Canada
- Libero (newspaper) — Mexico
More Newspaper audiences in Italy
- La Repubblica (24,089,561)
- Corriere della Sera (24,035,604)
- Il Fatto Quotidiano (22,427,313)
- La Stampa (19,248,873)
- Il Messaggero (19,143,128)
Frequently asked questions
How many fans does Libero (newspaper) have in Italy?
Libero (newspaper) has an estimated audience of 13,718,194 people in Italy, concentrated in Campania and Lombardy.
What is the gender split and age of Libero (newspaper) fans?
49.1% of Libero (newspaper) fans are female, 50.9% are male, with an average age of 46.6 years.
Which brands do Libero (newspaper) fans like most?
Libero (newspaper) fans show strongest brand affinity for Giorgia Meloni (8.49×), Il Giornale (3.17×), and Il manifesto (8.01×) over the country average.
Where do Libero (newspaper) fans live in Italy?
Libero (newspaper) fans in Italy are most concentrated in Campania (reach 2,188,539), Lombardy (reach 2,095,863), and Lazio (reach 1,892,216). These three regions account for the largest share of the active audience.
What other brands do Libero (newspaper) fans also like?
Beyond Libero (newspaper) itself, the audience over-indexes on Il Giornale (3.17×), Il manifesto (8.01×), Nanni Moretti (12.01×), and Striscia la notizia (7.23×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Libero (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.