A data profile of the people who buy, follow and care about Il Fatto Quotidiano in Italy — modelled from more than twelve digital signal sources. Il Fatto Quotidiano has an estimated audience of 22,427,312 people in Italy.
The average Il Fatto Quotidiano fan in Italy is 45.1 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.
Top brand affinities include La Stampa, Il Messaggero, Leggo, with strongest over-indexing on La Stampa (1.65× the country average).
Demographically, the Il Fatto Quotidiano audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Il Fatto Quotidiano fan in Italy is balanced, around 45.1 years old, with strong Need for Security tendencies and a notable affinity for La Stampa.
The key figures that characterise the Il Fatto Quotidiano profile in Italy.
54.8% are female, 45.2% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 45.1 |
| Estimated audience size | 22,427,312 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Il Fatto Quotidiano audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 88.1% |
| Germany | 1.4% |
| China | 1.0% |
Where the Il Fatto Quotidiano audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sardinia | ~1M | 1.56× | |
| 02 | Tuscany | ~2M | 1.24× | |
| 03 | Lazio | ~3.5M | 1.21× | |
| 04 | Emilia-Romagna | ~2M | 1.21× | |
| 05 | Marche | ~600K | 1.13× | |
| 06 | Abruzzo | ~600K | 1.11× | |
| 07 | Liguria | ~700K | 1.07× | |
| 08 | Umbria | ~400K | 1.03× | |
| 09 | Piedmont | ~1.5M | 0.99× | |
| 10 | Friuli-Venezia Giulia | ~400K | 0.98× | |
| 11 | Veneto | ~1.5M | 0.97× | |
| 12 | Lombardy | ~3.5M | 0.95× | |
| 13 | Calabria | ~700K | 0.95× | |
| 14 | Sicilia | ~2M | 0.94× | |
| 15 | Puglia | ~1.5M | 0.90× | |
| 16 | Molise | ~90K | 0.85× | |
| 17 | Campania | ~2M | 0.84× | |
| 18 | Basilicata | ~200K | 0.82× | |
| 19 | Trentino-Alto Adige/Südtirol | ~300K | 0.70× | |
| 20 | Aosta Valley | ~30K | 0.56× |
The strongest cross-interests of the Il Fatto Quotidiano audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charlotte Casiraghi | Politics & Society | 2.19× | ||
| 02 | L'Unione Sarda | News | 1.92× | ||
| 03 | Catherine, Duchess of Cambridge | Politics & Society | 1.78× | ||
| 04 | La Nazione | News | 1.77× | ||
| 05 | il Post | News | 1.76× | ||
| 06 | ForliToday | News | 1.75× | ||
| 07 | BolognaToday | News | 1.73× | ||
| 08 | Il Gazzettino | News | 1.70× | ||
| 09 | Il Secolo XIX | News | 1.69× | ||
| 10 | La Stampa | News | 1.65× | ||
| 11 | Il Messaggero | News | 1.64× | ||
| 12 | Il Foglio | News | 1.64× | ||
| 13 | Leggo | News | 1.62× | ||
| 14 | Gazzetta di Modena | News | 1.57× | ||
| 15 | Il Resto del Carlino | News | 1.56× | ||
| 16 | La7 | Movies & TV | 1.56× | ||
| 17 | TorinoToday | News | 1.53× | ||
| 18 | Pension | Business & Career | 1.52× | ||
| 19 | RomaToday | News | 1.51× | ||
| 20 | La Sicilia | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.94× | |
| Spirituality | BALANCE | 0.88× | |
| Creativity | OPEN | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Extroversion | THRILL | 0.69× | |
| Individualism | JOY | 0.70× |
Il Fatto Quotidiano has an estimated audience of 22,427,312 people in Italy, concentrated in Lombardy and Lazio.
54.8% of Il Fatto Quotidiano fans are female, 45.2% are male, with an average age of 45.1 years.
Il Fatto Quotidiano fans show strongest brand affinity for La Stampa (1.65×), Il Messaggero (1.64×), and Leggo (1.62×) over the country average.
Il Fatto Quotidiano fans in Italy are most concentrated in Lombardy (reach ~3.5M), Lazio (reach ~3.5M), and Emilia-Romagna (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Il Fatto Quotidiano itself, the audience over-indexes on Il Messaggero (1.64×), Leggo (1.62×), Il Gazzettino (1.7×), and Charlotte Casiraghi (2.19×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Il Fatto Quotidiano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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