Il Fatto Quotidiano Audience in Italy
Il Fatto Quotidiano has an estimated audience of 22,427,312 people in Italy. 54.8% are female, 45.2% are male, average age 45.1. Top regions: Lombardy, Lazio, Emilia-Romagna. Top brand affinities: La Stampa, Il Messaggero, Leggo, Il Gazzettino, L'Unione Sarda.
The average Il Fatto Quotidiano fan in Italy is 45.1 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Emilia-Romagna. Top brand affinities include La Stampa, Il Messaggero, Leggo, with strongest over-indexing on La Stampa (1.65× the country average). Demographically, the Il Fatto Quotidiano audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Need for Security, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Audience demographics of Il Fatto Quotidiano
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 45.1 |
| Estimated audience size | 22,427,312 |
Audience persona
The typical Il Fatto Quotidiano fan in Italy is balanced, around 45.1 years old, with strong Need for Security tendencies and a notable affinity for La Stampa.
Il Fatto Quotidiano fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~3.5M | 0.95× |
| Lazio | ~3.5M | 1.21× |
| Emilia-Romagna | ~2M | 1.21× |
| Campania | ~2M | 0.84× |
| Tuscany | ~2M | 1.24× |
| Sicilia | ~2M | 0.94× |
| Veneto | ~1.5M | 0.97× |
| Piedmont | ~1.5M | 0.99× |
| Puglia | ~1.5M | 0.9× |
| Sardinia | ~1M | 1.56× |
| Liguria | ~700K | 1.07× |
| Calabria | ~700K | 0.95× |
| Marche | ~600K | 1.13× |
| Abruzzo | ~600K | 1.11× |
| Friuli-Venezia Giulia | ~400K | 0.98× |
| Umbria | ~400K | 1.03× |
| Trentino-Alto Adige/Südtirol | ~300K | 0.7× |
| Basilicata | ~200K | 0.82× |
| Molise | ~90K | 0.85× |
| Aosta Valley | ~30K | 0.56× |
Top brand affinities of Il Fatto Quotidiano fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Stampa | 1.65× | News |
| Il Messaggero | 1.64× | News |
| Leggo | 1.62× | News |
| Il Gazzettino | 1.7× | News |
| L'Unione Sarda | 1.92× | News |
| Charlotte Casiraghi | 2.19× | Politics & Society |
| RomaToday | 1.51× | News |
| il Post | 1.76× | News |
| La Nazione | 1.77× | News |
| Il Secolo XIX | 1.69× | News |
| Il Resto del Carlino | 1.56× | News |
| Catherine, Duchess of Cambridge | 1.78× | Politics & Society |
| TorinoToday | 1.53× | News |
| La7 | 1.56× | Movies & TV |
| Pension | 1.52× | Business & Career |
| BolognaToday | 1.73× | News |
| ForliToday | 1.75× | News |
| La Sicilia | 1.51× | News |
| Il Foglio | 1.64× | News |
| Gazzetta di Modena | 1.57× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 0.94 |
| LGBTQ+ Identity | OPEN | 0.91 |
| Spirituality | BALANCE | 0.88 |
| Creativity | OPEN | 0.88 |
| Tradition | CONSERVATISM | 0.88 |
| Pet Ownership | JOY | 0.86 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 88.1% |
| Germany | 1.4% |
| China | 1.0% |
See Il Fatto Quotidiano audiences in other countries
- Il Fatto Quotidiano — Germany
- Il Fatto Quotidiano — United States
- Il Fatto Quotidiano — United Kingdom
- Il Fatto Quotidiano — France
- Il Fatto Quotidiano — Spain
- Il Fatto Quotidiano — Brazil
- Il Fatto Quotidiano — Japan
- Il Fatto Quotidiano — South Korea
- Il Fatto Quotidiano — India
- Il Fatto Quotidiano — Canada
- Il Fatto Quotidiano — Mexico
More Newspaper audiences in Italy
- La Repubblica (24,089,561)
- Corriere della Sera (24,035,604)
- La Stampa (19,248,873)
- Il Messaggero (19,143,128)
- La Gazzetta dello Sport (17,822,215)
Frequently asked questions
How many fans does Il Fatto Quotidiano have in Italy?
Il Fatto Quotidiano has an estimated audience of 22,427,312 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Il Fatto Quotidiano fans?
54.8% of Il Fatto Quotidiano fans are female, 45.2% are male, with an average age of 45.1 years.
Which brands do Il Fatto Quotidiano fans like most?
Il Fatto Quotidiano fans show strongest brand affinity for La Stampa (1.65×), Il Messaggero (1.64×), and Leggo (1.62×) over the country average.
Where do Il Fatto Quotidiano fans live in Italy?
Il Fatto Quotidiano fans in Italy are most concentrated in Lombardy (reach ~3.5M), Lazio (reach ~3.5M), and Emilia-Romagna (reach ~2M). These three regions account for the largest share of the active audience.
What other brands do Il Fatto Quotidiano fans also like?
Beyond Il Fatto Quotidiano itself, the audience over-indexes on Il Messaggero (1.64×), Leggo (1.62×), Il Gazzettino (1.7×), and L'Unione Sarda (1.92×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Il Fatto Quotidiano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.