A data profile of the people who buy, follow and care about La Nazione in Italy — modelled from more than twelve digital signal sources. La Nazione has an estimated audience of 5,160,524 people in Italy.
The average La Nazione fan in Italy is 45.5 years old, more female, and lives primarily in Tuscany.
The audience is concentrated in Tuscany, Lazio, Lombardy.
Top brand affinities include Il Fatto Quotidiano, La Stampa, Il Messaggero, with strongest over-indexing on Il Fatto Quotidiano (1.77× the country average).
Demographically, the La Nazione audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical La Nazione fan in Italy is more female, around 45.5 years old, with strong Family Orientation tendencies and a notable affinity for Il Fatto Quotidiano.
The key figures that characterise the La Nazione profile in Italy.
59.5% are female, 40.5% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 45.5 |
| Estimated audience size | 5,160,524 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 23% | |
| 40-49 | 28% | |
| 50+ | 31% |
of the worldwide La Nazione audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 98.0% |
| Germany | 0.4% |
| United States | 0.3% |
Where the La Nazione audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~3M | 13.78× | |
| 02 | Umbria | ~100K | 1.31× | |
| 03 | Liguria | ~100K | 0.82× | |
| 04 | Emilia-Romagna | ~300K | 0.66× | |
| 05 | Lazio | ~300K | 0.50× | |
| 06 | Aosta Valley | ~6K | 0.47× | |
| 07 | Molise | ~10K | 0.40× | |
| 08 | Lombardy | ~300K | 0.31× | |
| 09 | Basilicata | ~10K | 0.31× | |
| 10 | Marche | ~40K | 0.30× | |
| 11 | Trentino-Alto Adige/Südtirol | ~30K | 0.30× | |
| 12 | Sardinia | ~40K | 0.28× | |
| 13 | Calabria | ~40K | 0.25× | |
| 14 | Abruzzo | ~30K | 0.24× | |
| 15 | Friuli-Venezia Giulia | ~20K | 0.22× | |
| 16 | Piedmont | ~80K | 0.21× | |
| 17 | Sicilia | ~90K | 0.20× | |
| 18 | Puglia | ~70K | 0.20× | |
| 19 | Veneto | ~80K | 0.19× | |
| 20 | Campania | ~100K | 0.17× |
The strongest cross-interests of the La Nazione audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden centre | Home & Garden | 3.01× | ||
| 02 | ACF Fiorentina | Sports | 2.85× | ||
| 03 | Weather forecasting | Home & Garden | 2.15× | ||
| 04 | La7 | Movies & TV | 2.11× | ||
| 05 | UniCredit | Business & Career | 1.97× | ||
| 06 | US Open (tennis) | Sports | 1.96× | ||
| 07 | Rai 3 | Movies & TV | 1.89× | ||
| 08 | Bologna F.C. 1909 | Sports | 1.88× | ||
| 09 | La Stampa | News | 1.82× | ||
| 10 | Il Messaggero | News | 1.80× | ||
| 11 | Il Fatto Quotidiano | News | 1.77× | ||
| 12 | Tabloid (newspaper format) | Literature | 1.77× | ||
| 13 | Tuttosport | Sports | 1.71× | ||
| 14 | Online newspaper | News | 1.70× | ||
| 15 | Renewable energy | Business & Career | 1.64× | ||
| 16 | Sustainable energy | Home & Garden | 1.64× | ||
| 17 | Il Giornale | News | 1.61× | ||
| 18 | Veterinary medicine | Business & Career | 1.59× | ||
| 19 | Corriere della Sera | News | 1.56× | ||
| 20 | Nonprofit organization | Politics & Society | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.57× | |
| Community Orientation | OPEN | 1.50× | |
| Need for Security | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.56× | |
| Extroversion | THRILL | 0.86× | |
| DIY Mentality | THRILL | 0.90× |
La Nazione has an estimated audience of 5,160,524 people in Italy, concentrated in Tuscany and Lazio.
59.5% of La Nazione fans are female, 40.5% are male, with an average age of 45.5 years.
La Nazione fans show strongest brand affinity for Il Fatto Quotidiano (1.77×), La Stampa (1.82×), and Il Messaggero (1.8×) over the country average.
La Nazione fans in Italy are most concentrated in Tuscany (reach ~3M), Lazio (reach ~300K), and Lombardy (reach ~300K). These three regions account for the largest share of the active audience.
Beyond La Nazione itself, the audience over-indexes on La Stampa (1.82×), Il Messaggero (1.8×), Corriere della Sera (1.56×), and UniCredit (1.97×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for La Nazione. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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