A data profile of the people who buy, follow and care about Online newspaper in Italy — modelled from more than twelve digital signal sources. Online newspaper has an estimated audience of 12,719,118 people in Italy.
The average Online newspaper fan in Italy is 46.4 years old, balanced, and lives primarily in Lazio.
The audience is concentrated in Lazio, Lombardy, Campania.
Top brand affinities include Breaking news, Gazzetta del Sud, Electronic publishing, with strongest over-indexing on Breaking news (4.51× the country average).
Demographically, the Online newspaper audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Online newspaper fan in Italy is balanced, around 46.4 years old, with strong Need for Security tendencies and a notable affinity for Breaking news.
The key figures that characterise the Online newspaper profile in Italy.
53.3% are female, 46.7% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 46.4 |
| Estimated audience size | 12,719,118 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Online newspaper audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 8.0% |
| Italy | 6.5% |
Where the Online newspaper audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~2.5M | 1.58× | |
| 02 | Friuli-Venezia Giulia | ~300K | 1.19× | |
| 03 | Tuscany | ~900K | 1.02× | |
| 04 | Abruzzo | ~300K | 1.02× | |
| 05 | Trentino-Alto Adige/Südtirol | ~200K | 1.02× | |
| 06 | Piedmont | ~900K | 1.01× | |
| 07 | Sicilia | ~1M | 1.00× | |
| 08 | Emilia-Romagna | ~1M | 1.00× | |
| 09 | Veneto | ~1M | 1.00× | |
| 10 | Sardinia | ~400K | 1.00× | |
| 11 | Liguria | ~400K | 1.00× | |
| 12 | Marche | ~300K | 1.00× | |
| 13 | Umbria | ~200K | 1.00× | |
| 14 | Puglia | ~900K | 0.99× | |
| 15 | Calabria | ~400K | 0.99× | |
| 16 | Campania | ~1.5M | 0.98× | |
| 17 | Lombardy | ~2M | 0.93× | |
| 18 | Aosta Valley | 0.00× | ||
| 19 | Molise | 0.00× | ||
| 20 | Basilicata | 0.00× |
The strongest cross-interests of the Online newspaper audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gazzetta del Sud | News | 5.88× | ||
| 02 | Broadcast journalism | Movies & TV | 5.78× | ||
| 03 | CataniaToday | News | 4.64× | ||
| 04 | Breaking news | Movies & TV | 4.51× | ||
| 05 | La Sicilia | News | 4.31× | ||
| 06 | Messina | Travel & Leisure | 3.78× | ||
| 07 | Live Sicilia | News | 3.43× | ||
| 08 | Electronic publishing | News | 3.30× | ||
| 09 | Giornale di Sicilia | News | 3.30× | ||
| 10 | Flatline | Technology & Electronics | 3.00× | ||
| 11 | PalermoToday | News | 2.91× | ||
| 12 | Communication studies | Business & Career | 2.55× | ||
| 13 | Marketing communications | Business & Career | 1.89× | ||
| 14 | Dagospia | News | 1.87× | ||
| 15 | Il Gazzettino | News | 1.80× | ||
| 16 | 3BMeteo | News | 1.70× | ||
| 17 | Libero (newspaper) | News | 1.69× | ||
| 18 | Palermo | Travel & Leisure | 1.68× | ||
| 19 | SuperEnalotto | Games | 1.61× | ||
| 20 | Leggo | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.38× | |
| Career Orientation | POWER | 1.19× | |
| Patriotism | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.75× | |
| Sports Activity | POWER | 0.85× | |
| Pet Ownership | JOY | 0.87× |
Online newspaper has an estimated audience of 12,719,118 people in Italy, concentrated in Lazio and Lombardy.
53.3% of Online newspaper fans are female, 46.7% are male, with an average age of 46.4 years.
Online newspaper fans show strongest brand affinity for Breaking news (4.51×), Gazzetta del Sud (5.88×), and Electronic publishing (3.3×) over the country average.
Online newspaper fans in Italy are most concentrated in Lazio (reach ~2.5M), Lombardy (reach ~2M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Online newspaper itself, the audience over-indexes on Gazzetta del Sud (5.88×), Electronic publishing (3.3×), Broadcast journalism (5.78×), and Live Sicilia (3.43×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Online newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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