Online newspaper Audience in Italy
Online newspaper has an estimated audience of 12,719,118 people in Italy. 53.3% are female, 46.7% are male, average age 46.4. Top regions: Lazio, Sicilia, Emilia-Romagna. Top brand affinities: Breaking news, Gazzetta del Sud, Electronic publishing, Broadcast journalism, Live Sicilia.
The average Online newspaper fan in Italy is 46.4 years old, balanced, and lives primarily in Lazio. The audience is concentrated in Lazio, Sicilia, Emilia-Romagna. Top brand affinities include Breaking news, Gazzetta del Sud, Electronic publishing, with strongest over-indexing on Breaking news (4.51× the country average). Demographically, the Online newspaper audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: News · Type: Topic · Subtype: News
Demographics of Online newspaper fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 46.4 |
| Estimated audience size | 12,719,118 |
Audience persona
The typical Online newspaper fan in Italy is balanced, around 46.4 years old, with strong Quality Awareness tendencies and a notable affinity for Breaking news.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lazio | 4,258,367 | 2.73× |
| Sicilia | 1,093,312 | 0.99× |
| Emilia-Romagna | 1,086,349 | 1.05× |
| Tuscany | 1,048,517 | 1.24× |
| Campania | 1,025,198 | 0.72× |
| Veneto | 1,020,054 | 1.01× |
| Piedmont | 999,357 | 1.06× |
| Friuli-Venezia Giulia | 799,396 | 3.33× |
| Lombardy | 791,540 | 0.35× |
| Puglia | 728,464 | 0.83× |
| Abruzzo | 393,016 | 1.4× |
| Sardinia | 385,388 | 1.08× |
| Liguria | 377,047 | 1.06× |
| Trentino-Alto Adige/Südtirol | 352,693 | 1.47× |
| Marche | 265,803 | 0.84× |
| Calabria | 122,351 | 0.31× |
| Umbria | 106,461 | 0.52× |
| Molise | None× | |
| Aosta Valley | None× | |
| Basilicata | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Breaking news | 4.51× | Movies & TV |
| Gazzetta del Sud | 5.88× | News |
| Electronic publishing | 3.3× | News |
| Broadcast journalism | 5.78× | Movies & TV |
| Live Sicilia | 3.43× | News |
| La Sicilia | 4.31× | News |
| Messina | 3.78× | Travel & Leisure |
| Dagospia | 1.87× | News |
| CataniaToday | 4.64× | News |
| Pope Francis | 1.51× | Politics & Society |
| 3BMeteo | 1.7× | News |
| Libero (newspaper) | 1.69× | News |
| SuperEnalotto | 1.61× | Games |
| Il Gazzettino | 1.8× | News |
| Dernières Nouvelles d'Alsace | 4.51× | News |
| Leggo | 1.52× | News |
| Giornale di Sicilia | 3.3× | News |
| Flatline | 3× | Technology & Electronics |
| PalermoToday | 2.91× | News |
| Palermo | 1.68× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.43 |
| Convenience Orientation | PREMIUM | 1.36 |
| Patriotism | CONSERVATISM | 1.35 |
| Community Orientation | OPEN | 1.28 |
| Early Adopter Mentality | POWER | 1.26 |
| Indulgence | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 8.0% |
| Italy | 6.5% |
See Online newspaper audiences in other countries
- Online newspaper — Germany
- Online newspaper — United States
- Online newspaper — United Kingdom
- Online newspaper — France
- Online newspaper — Spain
- Online newspaper — Brazil
- Online newspaper — Japan
- Online newspaper — South Korea
- Online newspaper — India
- Online newspaper — Canada
- Online newspaper — Mexico
More News audiences in Italy
- The Huffington Post (1,398,883)
- Report (Italian news television show) (1,390,184)
- Spiegel Online (375,570)
- FOCUS Online (59,816)
- Modrykonik.sk (35,475)
Frequently asked questions
How many fans does Online newspaper have in Italy?
Online newspaper has an estimated audience of 12,719,118 people in Italy, concentrated in Lazio and Sicilia.
What is the gender split and age of Online newspaper fans?
53.3% of Online newspaper fans are female, 46.7% are male, with an average age of 46.4 years.
Which brands do Online newspaper fans like most?
Online newspaper fans show strongest brand affinity for Breaking news (4.51×), Gazzetta del Sud (5.88×), and Electronic publishing (3.3×) over the country average.
Where do Online newspaper fans live in Italy?
Online newspaper fans in Italy are most concentrated in Lazio (reach 4,258,367), Sicilia (reach 1,093,312), and Emilia-Romagna (reach 1,086,349). These three regions account for the largest share of the active audience.
What other brands do Online newspaper fans also like?
Beyond Online newspaper itself, the audience over-indexes on Gazzetta del Sud (5.88×), Electronic publishing (3.3×), Broadcast journalism (5.78×), and Live Sicilia (3.43×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Online newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.