Online newspaper Audience in Spain
Online newspaper has an estimated audience of 8,226,983 people in Spain. 57.1% are female, 42.9% are male, average age 48.5. Top regions: Region of Murcia, Castilla-La Mancha, Principality of Asturias. Top brand affinities: eldiario.es, BBVA, Libertad Digital, Público (Spain), Ana de Armas.
The average Online newspaper fan in Spain is 48.5 years old, more female, and lives primarily in Region of Murcia. The audience is concentrated in Region of Murcia, Castilla-La Mancha, Principality of Asturias. Top brand affinities include eldiario.es, BBVA, Libertad Digital, with strongest over-indexing on eldiario.es (5.15× the country average). Demographically, the Online newspaper audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Community Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: News · Type: Topic · Subtype: News
Demographics of Online newspaper fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 48.5 |
| Estimated audience size | 8,226,983 |
Audience persona
The typical Online newspaper fan in Spain is more female, around 48.5 years old, with strong Community Orientation tendencies and a notable affinity for eldiario.es.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Region of Murcia | 424,240 | 1.5× |
| Castilla-La Mancha | 378,006 | 1.13× |
| Principality of Asturias | 360,597 | 1.86× |
| Andalusia | 339,063 | 0.21× |
| Aragon | 326,693 | 1.51× |
| Catalonia | 325,849 | 0.22× |
| Castile and León | 320,211 | 0.89× |
| Canary Islands | 310,339 | 0.76× |
| Comunidad Valenciana | 301,097 | 0.33× |
| Navarre | 300,698 | 2.92× |
| Community of Madrid | 281,935 | 0.2× |
| Balearic Islands | 264,130 | 1.14× |
| Galicia | 254,200 | 0.66× |
| Basque Autonomous Country | 206,053 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| eldiario.es | 5.15× | News |
| BBVA | 1.56× | Business & Career |
| Libertad Digital | 2.73× | News |
| Público (Spain) | 2.62× | News |
| Ana de Armas | 3.84× | Movies & TV |
| Google Drive | 3.44× | Technology & Electronics |
| Sustainable tourism | 4.54× | Business & Career |
| Woman | 2.03× | Kids & Family |
| Loterías y Apuestas del Estado | 2.59× | Games |
| Food | 1.5× | Food & Beverages |
| The Residents | 8.18× | Music & Radio |
| Design | 1.54× | Home & Garden |
| Office 365 | 3.78× | Technology & Electronics |
| El Confidencial | 1.82× | News |
| Moodle | 3.08× | Technology & Electronics |
| Ouigo | 2.61× | Cars & Mobility |
| Rural tourism | 2.42× | Travel & Leisure |
| Building | 2.55× | Home & Garden |
| Cajamar | 2.57× | Business & Career |
| TUI | 6.76× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.38 |
| Need for Security | CONSERVATISM | 1.25 |
| Patriotism | CONSERVATISM | 1.16 |
| Family Orientation | CONSERVATISM | 1.13 |
| Sustainability | BALANCE | 1.11 |
| Urban Lifestyle | OPEN | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 8.0% |
| Italy | 6.5% |
See Online newspaper audiences in other countries
- Online newspaper — Germany
- Online newspaper — United States
- Online newspaper — United Kingdom
- Online newspaper — France
- Online newspaper — Italy
- Online newspaper — Brazil
- Online newspaper — Japan
- Online newspaper — South Korea
- Online newspaper — India
- Online newspaper — Canada
- Online newspaper — Mexico
More News audiences in Spain
- The Huffington Post (1,098,948)
- Spiegel Online (355,810)
- NewsNow (157,860)
- Época (120,778)
- FOCUS Online (67,586)
Frequently asked questions
How many fans does Online newspaper have in Spain?
Online newspaper has an estimated audience of 8,226,983 people in Spain, concentrated in Region of Murcia and Castilla-La Mancha.
What is the gender split and age of Online newspaper fans?
57.1% of Online newspaper fans are female, 42.9% are male, with an average age of 48.5 years.
Which brands do Online newspaper fans like most?
Online newspaper fans show strongest brand affinity for eldiario.es (5.15×), BBVA (1.56×), and Libertad Digital (2.73×) over the country average.
Where do Online newspaper fans live in Spain?
Online newspaper fans in Spain are most concentrated in Region of Murcia (reach 424,240), Castilla-La Mancha (reach 378,006), and Principality of Asturias (reach 360,597). These three regions account for the largest share of the active audience.
What other brands do Online newspaper fans also like?
Beyond Online newspaper itself, the audience over-indexes on BBVA (1.56×), Libertad Digital (2.73×), Público (Spain) (2.62×), and Ana de Armas (3.84×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Online newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.