A data profile of the people who buy, follow and care about Online newspaper in Spain — modelled from more than twelve digital signal sources. Online newspaper has an estimated audience of 8,226,983 people in Spain.
The average Online newspaper fan in Spain is 48.5 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include eldiario.es, BBVA, Libertad Digital, with strongest over-indexing on eldiario.es (5.15× the country average).
Demographically, the Online newspaper audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Need for Security, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
The typical Online newspaper fan in Spain is more female, around 48.5 years old, with strong Need for Security tendencies and a notable affinity for eldiario.es.
The key figures that characterise the Online newspaper profile in Spain.
57.1% are female, 42.9% are male, average age 48.5.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 48.5 |
| Estimated audience size | 8,226,983 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 28% | |
| 50+ | 42% |
of the worldwide Online newspaper audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 8.0% |
| Italy | 6.5% |
Where the Online newspaper audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Navarre | ~100K | 1.21× | |
| 02 | Principality of Asturias | ~200K | 1.09× | |
| 03 | Region of Murcia | ~300K | 1.05× | |
| 04 | Aragon | ~200K | 1.05× | |
| 05 | Balearic Islands | ~200K | 1.02× | |
| 06 | Castilla-La Mancha | ~300K | 1.01× | |
| 07 | Castile and León | ~400K | 0.99× | |
| 08 | Canary Islands | ~400K | 0.97× | |
| 09 | Galicia | ~400K | 0.96× | |
| 10 | Basque Autonomous Country | ~300K | 0.96× | |
| 11 | Comunidad Valenciana | ~900K | 0.93× | |
| 12 | Andalusia | ~1.5M | 0.92× | |
| 13 | Catalonia | ~1.5M | 0.90× | |
| 14 | Community of Madrid | ~1M | 0.90× |
The strongest cross-interests of the Online newspaper audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Residents | Music & Radio | 8.18× | ||
| 02 | eldiario.es | News | 5.15× | ||
| 03 | Sustainable tourism | Business & Career | 4.54× | ||
| 04 | Ana de Armas | Movies & TV | 3.84× | ||
| 05 | Google Drive | Technology & Electronics | 3.44× | ||
| 06 | Moodle | Technology & Electronics | 3.08× | ||
| 07 | Libertad Digital | News | 2.73× | ||
| 08 | Público (Spain) | News | 2.62× | ||
| 09 | Loterías y Apuestas del Estado | Games | 2.59× | ||
| 10 | Cajamar | Business & Career | 2.57× | ||
| 11 | Building | Home & Garden | 2.55× | ||
| 12 | Rural tourism | Travel & Leisure | 2.42× | ||
| 13 | El Mundo (Colombia) | News | 2.37× | ||
| 14 | Woman | Kids & Family | 2.03× | ||
| 15 | La Voz de Galicia | News | 1.87× | ||
| 16 | El Confidencial | News | 1.82× | ||
| 17 | 20 minutos | News | 1.77× | ||
| 18 | BBVA | Business & Career | 1.56× | ||
| 19 | Design | Home & Garden | 1.54× | ||
| 20 | Food | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.71× | |
| Design Affinity | PREMIUM | 1.70× | |
| Career Orientation | POWER | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.87× | |
| Urban Lifestyle | OPEN | 0.89× | |
| Sports Activity | POWER | 0.90× |
Online newspaper has an estimated audience of 8,226,983 people in Spain, concentrated in Andalusia and Catalonia.
57.1% of Online newspaper fans are female, 42.9% are male, with an average age of 48.5 years.
Online newspaper fans show strongest brand affinity for eldiario.es (5.15×), BBVA (1.56×), and Libertad Digital (2.73×) over the country average.
Online newspaper fans in Spain are most concentrated in Andalusia (reach ~1.5M), Catalonia (reach ~1.5M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Online newspaper itself, the audience over-indexes on BBVA (1.56×), Libertad Digital (2.73×), Público (Spain) (2.62×), and Sustainable tourism (4.54×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Online newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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