A data profile of the people who buy, follow and care about Sustainable tourism in Spain — modelled from more than twelve digital signal sources. Sustainable tourism has an estimated audience of 2,976,878 people in Spain.
The average Sustainable tourism fan in Spain is 48.1 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
The key figures that characterise the Sustainable tourism profile in Spain.
61.5% are female, 38.5% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 48.1 |
| Estimated audience size | 2,976,878 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 41% |
of the worldwide Sustainable tourism audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 19.0% |
| Italy | 14.8% |
| United States | 11.9% |
Where the Sustainable tourism audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~30K | 1.30× | |
| 02 | Cantabria | ~40K | 1.09× | |
| 03 | Navarre | ~40K | 1.08× | |
| 04 | Extremadura | ~70K | 1.05× | |
| 05 | Principality of Asturias | ~70K | 1.01× | |
| 06 | Region of Murcia | ~100K | 0.99× | |
| 07 | Balearic Islands | ~80K | 0.99× | |
| 08 | Aragon | ~80K | 0.99× | |
| 09 | Castilla-La Mancha | ~100K | 0.96× | |
| 10 | Canary Islands | ~100K | 0.95× | |
| 11 | Castile and León | ~100K | 0.95× | |
| 12 | Galicia | ~100K | 0.93× | |
| 13 | Basque Autonomous Country | ~100K | 0.93× | |
| 14 | Comunidad Valenciana | ~300K | 0.88× | |
| 15 | Andalusia | ~500K | 0.84× | |
| 16 | Catalonia | ~400K | 0.83× | |
| 17 | Community of Madrid | ~400K | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sustainable tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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